Table of Contents
Executive Summary – Europe – The Market
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- Online sales
- The data
- Retail
- Continued growth
- Pan-European online sales
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- Figure 2: Europe: total online retail sales (inc VAT), 2014-24
- Figure 3: Europe: total online retail sales as % all retail sales (excl. fuel), 2014-24
- Online sales by country
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- Figure 4: Europe: online sales by country, 2014-18
- Figure 5: Europe: online sales forecasts by country, 2019-24
- Companies and brands
- Leading players
- Retailers vs marketplaces
- Types of retailers
- Non-store retailers
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- Figure 6: Europe: leading online pureplayers, 2016/17-2018/19
- Market shares
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- Figure 7: Europe: leading online pureplayers’ shares of all online sales, 2016/17-2018/19
- What we think
Executive Summary – Europe – The Consumer
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- How many bought online?
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- Figure 8: Europe: proportion of individuals who have shopped online in the last 12 months, 2018
- What did they buy?
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- Figure 9: Europe: proportion of internet users who have shopped online, June 2019
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- Figure 10: Europe: products bought online in the last 12 months, by country, June 2019
- Where they shop
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- Figure 11: Europe: retailer type bought from online, by country, June 2019
- Does the UK point the way forward?
- Leading retailers
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- Figure 12: Europe: proportion of online shoppers who have shopped at the top two online retailers, by country, June 2019
- Amazon and Amazon Prime
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- Figure 13: Europe: Amazon Prime membership, June 2016
- Online shopping behaviours
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- Figure 14: Europe: online shopping behaviours, June 2019
Executive Summary – Europe – Launch Activity and Innovation
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- Beauty tips on Google Nest Hub
- Mobile body-scanning tech start-up wins LVMH Innovation Award
- Instagram launches new seamless purchasing method
- Amazon ‘live’ TV shopping channel
- Extended click-and-collect options
- Car boot parcel delivery
France
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- The economy
- Online sales
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- Figure 15: France: online sales (incl. VAT), 2013-24
- Segmentation/what they buy online
- Market drivers
- Broadband access
- Device ownership
- Online shopping
- Companies and brands
- Leading players
- Market shares
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- Figure 16: France: leading online retailers’ estimated shares of all online sales, 2018
- The consumer
- What they buy online
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- Figure 17: France: products bought online in the last 12 months, June 2019
- Where they shop online
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- Figure 18: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
- Online shopping behaviours
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- Figure 19: France: consumer behaviours when shopping online, June 2019
- Membership of Amazon Prime
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- Figure 20: France: membership of Amazon Prime, June 2019
- What we think
- Issues and insights
- A unique format - le drive-piéton (pedestrian drive)
- The facts
- The implications
- What are the implications of the Monoprix/Amazon partnership?
- The facts
- The implications
- The market – What you need to know
- Economic outlook uncertain
- Online grew 13% in 2018
- Online spending by category
- Broadband access relatively low
- Smartphone ownership low in Europe
- Market size
- The economy
- Online sales and forecasts
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- Figure 21: France: online sales (incl. VAT), 2014-19
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- Figure 22: France: forecast online sales, 2019-24
- More details from FEVAD
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- Figure 23: France: online sales: selected retail categories, 2015-17
- Segmentation/what they buy online
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- Figure 24: France: products bought online, June 2019
- Electricals
- Clothing
- Food & grocery
- DIY
- Beauty
- Market drivers
- Broadband access
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- Figure 25: France: broadband penetration as % all households, 2009-18
- Device ownership
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- Figure 26: France: technology products personally owned, Q4 2018
- Online shopping
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- Figure 27: France: percentage saying they have bought online in the last year, 2009-18
- Companies and brands – What you need to know
- Amazon pulling ahead
- Casino expanding on several fronts
- Retailers diversifying
- Leading three retailers capture 39% of online spending
- Leading players
- Amazon extending its lead
- Casino Group with several initiatives
- With Amazon
- With Cdiscount
- With Ocado technology
- Diversification at Cdiscount
- Veepee – A new name for a diversified business
- La Redoute
- Fnac Darty
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- Figure 28: France: leading online retailers, sales (excl. VAT), 2014-18
- Market shares
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- Figure 29: France: leading online retailers’ estimated shares of all online sales, 2018
- Website visitors
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- Figure 30: France: top retail sites by number of unique visitors, Oct-Dec 2018
- The consumer – What you need to know
- Widespread engagement in online shopping
- Clothing bought most
- Amazon dominates
- Most shoppers look for discounts and good prices
- Under 20% are Prime members
- What they buy online
- Broad engagement
- Over half shop for fashion
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- Figure 31: France: products bought online in the last 12 months, June 2019
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- Figure 32: France: products bought online in the last 12 months, by age and affluence, June 2019
- Where they shop online
- Amazon dominates
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- Figure 33: France: retailers shopped online in the last 12 months, June 2019
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- Figure 34: France: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
- Broad appeal of Amazon
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- Figure 35: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
- Online competitors
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- Figure 36: France: leading online retailers – Top five other retailers shopped at in last 12 months, June 2019
- The French show lower usage of international retailers
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- Figure 37: Europe: comparison of usage of selected retailers, June 2019
- Where they shop and what they bought
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- Figure 38: France: Amazon, relative strength by product, June 2019
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- Figure 39: France: Cdiscount, relative strength by product, June 2019
- Figure 40: France: relative strength by product, hypermarkets and department stores, June 2019
- Online shopping behaviours
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- Figure 41: France: online shopping behaviours, June 2019
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- Figure 42: France: online shopping behaviours by products purchased, deviation from the average, June 2019
- Membership of Amazon Prime
- Under 20% are Prime members
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- Figure 43: France: membership of Amazon Prime, June 2019
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- Figure 44: France: membership of Amazon Prime, June 2019
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- Figure 45: Europe: membership of Amazon Prime, June 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- The economy
- Online sales
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- Figure 46: Germany: online sales (incl. VAT), 2014-24
- Segmentation/what they buy online
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- Figure 47: Germany: estimated online sales by product category, 2018
- Market drivers
- Broadband access
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- Figure 48: Germany: broadband penetration as % of all households, 2011-18
- Device ownership
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- Figure 49: Germany: technology products personally owned, Q4 2018
- Online shopping
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- Figure 50: Germany: percentage saying they have bought products online in the last year, 2009-18
- Companies and brands
- Leading players
- Market shares
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- Figure 51: Germany: leading online retailers’ estimated shares of all online sales, 2018
- The consumer
- What they buy online
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- Figure 52: Germany: products bought online in last 12 months, June 2019
- Where they shop online
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- Figure 53: Germany: retailers purchased from online in the last 12 months, June 2019
- Online shopping behaviours
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- Figure 54: Germany: online shopping behaviours, June 2019
- Membership of Amazon Prime
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- Figure 55: Germany: membership of Amazon Prime, June 2019
- What we think
- Issues and insights
- How can German online retailers boost m-commerce sales?
- The facts
- The implications
- How can Amazon’s rivals increase customer loyalty?
- The facts
- The implications
- The market – What you need to know
- German economy is underperforming
- Double-digit growth for third successive year in 2018
- Clothing still most popular online purchase
- German consumers switching from fixed to mobile internet
- Germans lag behind with device ownership
- Proportion of Germans shopping online grows again
- Market size
- The economy
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- Figure 56: Germany: GDP compared with other major European nations, 2018
- Figure 57: Germany: GDP annual growth trends, 2014-18
- Online sales and forecasts
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- Figure 58: Germany: online sales (incl. VAT), 2014-19
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- Figure 59: Germany: forecast online sales, 2019-24
- Segmentation/what they buy online
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- Figure 60: Germany: percentage saying they have bought online in the last year, by product category, 2018
- Figure 61: Germany: products bought online in the last 12 months, June 2019
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- Figure 62: Germany: estimated online sales by product category, 2018
- Figure 63: Germany: estimated online share of sales, by selected sector, 2018
- Market drivers
- Broadband access
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- Figure 64: Germany: broadband penetration as % all households, 2011-18
- Device ownership
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- Figure 65: Germany: technology products personally owned, Q4 2018
- Online shopping
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- Figure 66: Germany: percentage saying they have bought online in the last year, 2009-18
- Companies and brands – What you need to know
- Amazon success driven by innovation
- Otto is the biggest domestic player
- Germany still key for Zalando
- Amazon has dominant market share
- Leading players
- Amazon marches on
- eBay continues to grow but competition intensifies
- Otto’s growth continues
- Germany still at the heart of Zalando’s business
- Ceconomy underperforms in Germany but online still growing
- Notebooksbilliger announces, then drops, merger plans
- Cyberport growth boosted by acquisition
- Tchibo
- Conrad trials experiential/inspirational store as online complement
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- Figure 67: Germany: leading online retailers, sales, 2016-18
- Market shares
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- Figure 68: Germany: leading online retailers’ estimated shares of all online sales, 2016-18
- The consumer – What you need to know
- More than nine in ten have bought online in the past year
- Six in ten have bought fashion items online in the past year
- Germans twice as likely to buy online from pureplay as store-based retailer
- Price still the major motivator for shopping online
- Prime membership is still low compared to other countries
- Who shops online
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- Figure 69: Germany: proportion of internet users who have shopped online, 2015-19
- What they buy online
- Six in ten have bought fashion items online in the past year
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- Figure 70: Germany: products bought online in last 12 months, June 2019
- Where they shop online
- Germans twice as likely to buy online from pureplay as store-based retailer
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- Figure 71: Germany: type of retailer bought from online in past 12 months, store-based vs pureplayers, June 2019
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- Figure 72: Germany: retailers purchased from online in the last 12 months, June 2019
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- Figure 73: Germany: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
- Profile of shoppers by retailers used
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- Figure 74: Germany: profile of shoppers by retailer purchased from online in last 12 months, June 2019
- Where they shop and what they bought
- Amazon
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- Figure 75: Germany: Amazon, relative strength by product, June 2019
- eBay
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- Figure 76: Germany: eBay, relative strength by product, June 2019
- Otto Group
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- Figure 77: Germany: Otto/Bonprix/Baur/Heinrich Heine, relative strength by product, June 2019
- MediaMarkt/Saturn
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- Figure 78: Germany: MediaMarkt/Saturn, relative strength by product, June 2019
- Online competitors
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- Figure 79: Germany: leading online retailers – Top five other retailers shopped at in past 12 months, June 2019
- Online shopping behaviours
- Price still the major motivator for shopping online
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- Figure 80: Germany: online shopping behaviours, June 2019
- Online shopping behaviours by products bought online
- Research behaviour
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- Figure 81: Germany: research carried out when shopping online, by products bought online in last 12 months, June 2019
- Search behaviour
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- Figure 82: Germany: sources used to search for products/inspiration when shopping online, by products bought online in past 12 months, June 2019
- Membership of Amazon Prime
- Prime membership is still low compared to other countries
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- Figure 83: Germany: membership of Amazon Prime, June 2019
- Trends in Amazon Prime membership
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- Figure 84: Germany: trends in membership of Amazon Prime, 2017-19
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- The economy
- Online sales
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- Figure 85: Italy: online sales (incl. VAT), 2014-24
- Segmentation of online sales
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- Figure 86: Italy: online sales by broad sector, 2018
- Market drivers
- Broadband access
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- Figure 87: Italy: broadband penetration as % all households, 2009-18
- Device ownership
- Online shopping
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- Figure 88: Italy: percentage saying they have bought online in last 12 months, 2009-18
- Companies and brands
- Market shares
- Leading players
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- Figure 89: Italy: leading online retailers’ estimated shares of all online sales, 2018
- The consumer
- Internet users steadily increasing usage of online shopping
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- Figure 90: Italy: proportion of internet users who have shopped online, 2015-19
- Clothing and footwear the most bought sector
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- Figure 91: Italy: products bought online in the last 12 months, June 2019
- Pureplayers bought from twice as much as multichannel
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- Figure 92: Italy: retailer type bought from online, store-based vs pureplayers, June 2019
- Amazon dominant
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- Figure 93: Italy: retailers bought from online, June 2019
- Online shoppers very price aware
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- Figure 94: Italy: online shopping behaviours, June 2019
- Two-fifths of internet users are Prime members
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- Figure 95: Italy: membership of Amazon prime, June 2019
- What we think
- Issues and insights
- What is inhibiting online growth?
- What we’ve seen
- What it means
- Can Amazon maintain its dominance?
- What we’ve seen
- What it means
- The market – What you need to know
- Economy weak
- Online share of retailing still low
- Electricals the largest sector
- Italy lags the EU in online access…
- …and purchasing
- Smartphone ownership high
- Market size
- The economy
- Online sales and forecasts
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- Figure 96: Italy: online sales (incl. VAT), 2014-19
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- Figure 97: Italy: forecast online sales, 2019-24
- Segmentation/what they buy online
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- Figure 98: Italy: products bought online in the last 12 months, June 2019
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- Figure 99: Italy: online sales by sector, 2017-18
- Figure 100: Italy: online sales by broad sector, 2018
- Market drivers
- Broadband access
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- Figure 101: Italy: broadband penetration as % all households, 2009-18
- Device ownership
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- Figure 102: Italy: technology products personally owned, Q4 2018
- Online shopping
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- Figure 103: Italy: percentage saying they have bought online in the last year, 2014-18
- Figure 104: EU, Italy, percentage saying they have bought online in last 12 months, 2009-18
- Companies and brands – What you need to know
- Amazon is the clear market leader
- But not all online players are performing well
- Market fragmented beyond Amazon and eBay
- Leading players
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- Figure 105: Italy: leading online retailers, sales (excl. VAT), 2016-18
- Market shares
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- Figure 106: Italy: leading online retailers’ estimated shares of all online sales, 2018
- The consumer – What you need to know
- Internet users steadily increasing usage of online shopping
- Clothing and footwear the most bought sector
- Pureplayers bought from twice as much as multichannel
- Amazon dominant
- Online shoppers very price aware
- A quarter of shoppers are lapsed Prime members
- The research
- Who shops online
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- Figure 107: Italy: proportion of internet users who have shopped online, 2015-19
- What they buy online
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- Figure 108: Italy: products bought online in the last 12 months, June 2019
- Where they shop online
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- Figure 109: Italy: type of retailer bought from online in last 12 months, store-based vs pureplayers, June 2019
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- Figure 110: Italy: retailers purchased from online in the last 12 months, June 2019
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- Figure 111: Italy: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
- Profile of shoppers by retailers used
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- Figure 112: Italy: profile of shoppers by retailer purchased from online in last 12 months, June 2019
- Online shopping behaviours
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- Figure 113: Italy: online shopping behaviours, June 2019
- Behaviours by retailer used
- Search behaviour
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- Figure 114: Italy: search behaviour by retailer used, June 2019
- Research behaviour
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- Figure 115: Italy: research behaviour by retailer used, June 2019
- Service
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- Figure 116: Italy: service checking by retailer used, June 2019
- Online shopping behaviours by products bought online
- Search behaviour
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- Figure 117: Italy: sources used to search for products/inspiration when shopping online, by products bought online in last 12 months, June 2019
- Research behaviour
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- Figure 118: Italy: research carried out when shopping online, by products bought online in last 12 months, June 2019
- Service checking
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- Figure 119: Italy: service checking by product bought online, June 2019
- Membership of Amazon Prime
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- Figure 120: Italy: membership of Amazon prime, June 2019
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- Figure 121: Italy: profiles by membership status, June 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- The economy
- Online sales
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- Figure 122: Spain: online sales (incl. VAT), 2014-24
- Segmentation/what they buy online
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- Figure 123: Spain: estimated online sales by product category, 2018
- Market drivers
- Broadband access
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- Figure 124: Spain: broadband penetration as % of all households, 2011-18
- Device ownership
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- Figure 125: Spain: technology products personally owned, Q4 2018
- Online shopping
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- Figure 126: Spain: percentage saying they have bought online in the last year, 2009-18
- Companies and brands
- Leading players
- Market shares
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- Figure 127: Spain: leading online retailers’ estimated shares of all online sales, 2018
- The consumer
- What they buy online
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- Figure 128: Spain: products bought online in the last 12 months, June 2019
- Where they shop online
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- Figure 129: Spain: retailers bought from online in the last 12 months, June 2019
- Online shopping behaviours
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- Figure 130: Spain: online shopping behaviours, June 2019
- Membership of Amazon Prime
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- Figure 131: Spain: membership of Amazon Prime, June 2019
- What we think
- Issues and insights
- How can m-commerce drive market growth?
- The facts
- The implications
- Can store-based operators leverage their estates to shift focus away from price?
- The facts
- The implications
- The market – What you need to know
- Spanish growth fastest of five main economies
- Online sales growing fast
- Clothing and household goods most popular purchases
- Broadband access has grown rapidly
- Device ownership, particularly smartphones, high
- Just over half of Spaniards have shopped online in the past year
- The market
- The economy
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- Figure 132: Spain: GDP compared with other major European nations, 2018
- Figure 133: Spain: GDP annual growth, 2014-18
- Online sales and forecasts
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- Figure 134: Spain: Online sales (incl. VAT), 2014-19
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- Figure 135: Spain: forecast online sales, 2019-24
- Segmentation/what they buy online
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- Figure 136: Spain: percentage saying they have bought online in the last 12 months, by product category, 2018
- Figure 137: Spain: products bought online in the last 12 months, June 2019
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- Figure 138: Spain: estimated online sales by product category, 2018
- Figure 139: Spain: estimated online share of sales, by sector, 2018
- Market drivers
- Broadband access
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- Figure 140: Spain: broadband penetration as % of all households, 2011-18
- Device ownership
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- Figure 141: Spain: technology products personally owned, Q4 2018
- Online shopping
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- Figure 142: Spain: percentage saying they have bought online in the last year, 2009-18
- Companies and brands – What you need to know
- Amazon is largest player
- El Corte Inglés is the main domestic operator
- Vente-privee rebrand to Veepee begins in Spain
- Mercadona finally grasps the online nettle
- Amazon holds a modest lead
- Leading players
- Amazon heads the field
- El Corte Inglés is leading domestic player, partners with Alibaba
- Vente-privee rebrand to Veepee begins in Spain
- Mercadona finally grasps the online nettle
- Inditex aims for total integration
- Zalando goes head-to-head with Veepee
- Carrefour expands online specialist presence
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- Figure 143: Spain: leading online retailers, estimated sales (excluding VAT), 2016-18
- Market shares
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- Figure 144: Spain: leading online retailers’ estimated shares of all online sales, 2018
- The consumer – What you need to know
- More than nine out of ten have bought online in the past year
- Fashion is the most popular online purchase
- Pureplay operators are preferred
- Online buyers like to do their research
- Prime membership continues to grow
- Who shops online
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- Figure 145: Spain: proportion of internet users who have shopped online in the last 12 months, 2015-19
- What they buy online
- Fashion is the most popular online purchase
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- Figure 146: Spain: products bought online in the last 12 months, June 2019
- Where they shop online
- Pureplay operators are preferred
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- Figure 147: Spain: type of retailer bought from online in the last 12 months, store-based vs pureplayers, June 2019
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- Figure 148: Spain: retailers purchased from online in the last 12 months, June 2019
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- Figure 149: Spain: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
- Profile of shoppers by retailers used
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- Figure 150: Spain: profile of shoppers by retailer purchased from online in last 12 months, June 2019
- Where they shop and what they bought
- Amazon
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- Figure 151: Spain: Amazon, relative strength by product, June 2019
- AliExpress
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- Figure 152: Spain: AliExpress, relative strength by product, June 2019
- eBay
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- Figure 153: Spain: eBay, relative strength by product, June 2019
- El Corte Inglés
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- Figure 154: Spain: El Corte Inglés, relative strength by product, June 2019
- Online competitors
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- Figure 155: Spain: leading online retailers – Top five other retailers shopped at in past 12 months, June 2019
- Online shopping behaviours
- Online buyers like to do their research
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- Figure 156: Spain: online shopping behaviours, June 2019
- Online shopping behaviours by products bought online
- Research behaviour
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- Figure 157: Spain: research carried out when shopping online, by products bought online in last 12 months, June 2019
- Search behaviour
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- Figure 158: Spain: sources used to search for products/inspiration when shopping online, by products bought online in last 12 months, June 2019
- Membership of Amazon Prime
- Prime membership continues to grow
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- Figure 159: Spain: membership of Amazon Prime, June 2019
- Trends in Amazon Prime membership
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- Figure 160: Spain: trends in membership of Amazon Prime, 2017-19
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Areas covered in this Report
- Executive Summary
- The market
- Retail sales holding up despite uncertainty in the market
-
- Figure 161: Mintel Financial Confidence Tracker, January 2017-May 2019
- The online market grows by 14.4% in 2018…
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- Figure 162: All online sales and forecast, 2014-24
- ...meaning online claimed 18.0% of all retail sales
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- Figure 163: Online sales as a % of all retail sales (including VAT), 2014-24
- Store-based retailers account for just under half of all online sales
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- Figure 164: Online pure players and store-based retailers share of all online sales, 2008-19
- Companies and brands
- Amazon the dominant market leader…
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- Figure 165: Leading retailers share of all online sales, 2018
- …and its brand is strong
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- Figure 166: Key metrics for selected brands, September 2018-June 2019
- Larger players look to support the high-street
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- Figure 167: Amazon Clicks and Mortar Manchester, June 2019
- The consumer
- Vast majority of consumers shop online
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- Figure 168: Frequency of online shopping, May 2019
- Fashion and hard-copy media popular categories
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- Figure 169: Products purchased online in the past year, May 2019
- Smartphone purchasing now more popular among 16-34s
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- Figure 170: Devices used to shop online, 2017-19
- Comparing prices and delivery options key in the pre-purchase journey
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- Figure 171: What consumers do before shopping online, May 2019
- Amazon most popular retailer online
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- Figure 172: Retailers shopped with online in the last 12 months, May 2019
- 29% have a delivery pass that isn’t Amazon Prime
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- Figure 173: Retail delivery service membership, May 2019
- 29% have used PayPal Credit while 37% have used a cashback site in the past year
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- Figure 174: Use of credit when shopping with retailers in the past year, May 2019
- 69% think limiting the ability to return items would make online shopping less appealing
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- Figure 175: Attitudes towards shopping online, may 2019
- What we think
- Issues and Insights
- Does the UK need an online sales tax?
- The facts
- The implications
- The impact of the mobile-first generation
- The facts
- The implications
- The opportunities for online within an aging population
- The facts
- The implications
- The Market – What You Need to Know
- Retail sales holding up despite uncertainty in the market
- Online market grows by 14.4% in 2018
- Store-based retailers account for just under half of all online sales
- Digital download market worth some £3.6 billion in 2018
- Market Drivers
- 95% of UK households now online
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- Figure 176: UK household internet access, 2011-18
- Smartphone ownership hits its highest level to date in 2018
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- Figure 177: Ownership of mobile phones, January 2012-January 2019
- Wage growth outstripping inflation
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- Figure 178: Real wage growth: average weekly earnings vs inflation, January 2016-May 2019
- A new high for Mintel’s financial confidence index
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- Figure 179: Mintel Financial Confidence Tracker, January 2015-May 2019
- Discounting boosts retail sales volume growth year-on-year in 2018, but hits value growth
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- Figure 180: Annual % change in all UK retail sales (excluding fuel), by value and volume, June 2016-Jun 2019
- Market Size and Forecast
- Online market grows by 14.4% in 2018
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- Figure 181: All online sales and forecast, 2014-24
- Figure 182: All online sales and forecast, at current and constant prices, 2014-24
- Online to account for almost a fifth of all retail in 2019
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- Figure 183: Online sales as a % of all retail sales (including VAT), 2014-24
- Online’s share peaks in November in line with Black Friday
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- Figure 184: Online retail sales as a % of all retail sales, non-seasonally adjusted, January 2016-April 2019
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- Figure 185: Average weekly value of all online retail sales, non-seasonally adjusted, January 2016-April 2019
- Forecast methodology
- Market Segmentation
- Breakdown of retail sales by type of retailer
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- Figure 186: Online sales by type of retailer, 2018
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- Figure 187: Online sales by type of retailer, 2014-18
- Store-based vs online-only retailers
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- Figure 188: Online pure players and store-based retailers share of all online sales, 2010-19
- The longer term view
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- Figure 189: Total online-only retailer sales, 2014-24
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- Figure 190: Total online-only retailer sales, at current and constant prices, 2014-24
- Figure 191: Total store-based retailers sales, 2014-24
- Figure 192: Total store-based retailers sales, at current and constant prices, 2014-24
- Sales by product
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- Figure 193: Online estimated sales by product, 2018
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- Figure 194: Online retailing: estimated sales by product by store-based and online-only retailers, 2018
- Digital Spending
- Books – hard copy fighting back
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- Figure 195: Value of consumer print book and publisher UK sales of consumer digital books (net invoiced value), 2014-19
- Music – Streaming taking over
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- Figure 196: Spending on recorded music 2014-18
- Video – streaming now over half of the market
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- Figure 197: The video market, 2016-18
- Games
- The total download market
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- Figure 198: Estimated digital download market, 2018
- The Consumer – What You Need to Know
- Vast majority of consumers shop online
- Fashion and hard-copy media popular categories
- Smartphone purchasing now more popular among 16-34s
- Comparing prices and delivery options key in the pre-purchase journey
- Amazon most popular retailer online
- 29% have a delivery pass that isn’t Amazon Prime
- 29% have used PayPal Credit while 37% have used a cashback site in the past year
- 69% think limiting the ability to return items would make online shopping less appealing
- Who Shops Online and How Frequently They Shop
- Online shopping ubiquitous across all demographics
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- Figure 199: Usage of online retailing, by age and gender, May 2019
- Over a third (36%) shop online weekly
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- Figure 200: Frequency of online shopping, May 2019
- 25-34s most frequent online shoppers
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- Figure 201: Frequency of online shopping, by age, May 2019
- Products Purchased Online
- Fashion most popular online purchase
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- Figure 202: Products purchased online in the past year, May 2019
- Products purchased by age
-
- Figure 203: Products purchased online in the past year, by age, May 2019
- 35-44s have the broadest repertoire online
-
- Figure 204: Repertoire of product categories purchased from online in the past year, by age, May 2019
- There is still some hesitancy around buying certain categories online
- Devices Used to Purchase Online
- Desktop/laptop purchasing still most common but smartphone shopping growing rapidly
-
- Figure 205: Devices used to shop online, 2017-19
- Younger consumers now more likely to shop via smartphone
-
- Figure 206: Devices used to shop online, by age, May 2019
- More purchase via mobile site than app
-
- Figure 207: How smartphone/tablet shoppers shop online, May 2019
- Younger consumers want more features from apps
-
- Figure 208: Attitudes to retail mobile apps, May 2019
- The Pre-Purchase Journey
- Price and convenience are key in the decision process
-
- Figure 209: What consumers do before shopping online, May 2019
- Younger consumers more driven by promotional activity
-
- Figure 210: What consumers do before shopping online, by age, May 2019
- Straight to search
-
- Figure 211: Attitudes towards search, May 2019
- Retailers Used
- More shop with online-only retailers
-
- Figure 212: Types of online retailer shopped with in the past 12 months, May 2019
- Amazon and eBay dominant
-
- Figure 213: Store-based and online-only retailers shopped with in the past year, May 2019
- Argos most popular store-based player online
-
- Figure 214: Retailers shopped with online in the last 12 months, May 2019
- Online customer profiles
-
- Figure 215: Retailers shopped with online in the last 12 months, by age and socio-economic group, May 2019
- Consumers have a wider repertoire of store-based retailers they shop with
-
- Figure 216: Repertoire of online-only and store-based retailers shopped with in the past year, May 2019
- Subscription Delivery Services and Returns
- Away from Prime, grocery delivery passes most popular retail memberships
-
- Figure 217: Retail delivery service membership, May 2019
- Fast fashion retailers show highest penetration among their shopping base
-
- Figure 218: Retail delivery service membership, by retailer shopper base, May 2019
- The issue of returns
-
- Figure 219: Attitudes to returns, May 2019
- Credit and Cashback
- 65% purchased on credit in the past year
-
- Figure 220: Use of credit when shopping with retailers in the past year, May 2019
- Younger consumers more likely to use newer options
-
- Figure 221: Use of credit when shopping with retailers in the past year, May 2019
- 43% say credit options encourage impulse purchasing
-
- Figure 222: Attitudes to credit options, by age, May 2019
- Over a third use cashback sites
-
- Figure 223: Use of cashback sites in the past year, May 2019
- Over half of 25-34s have used a cashback site in the past year
-
- Figure 224: Use of cashback sites in the past year, by age, May 2019
- Key Players – What You Need to Know
- Amazon the dominant player
- Four retailers account for 45% of the market
- Boots the most trusted brand online
- Visual search and AR use on the rise
- Leading Online Retailers
- Amazon the leading player
-
- Figure 225: UK: top 30 leading online retailers, 2016/17-2018/19
- Market Share
- Amazon the dominant market leader
-
- Figure 226: Leading retailers share of all online sales, 2018
-
- Figure 227: Leading retailers: share of all online sales, 2016-18
- Brand Research
- What you need to know
- Brand map
-
- Figure 228: Attitudes towards and usage of selected brands, September 2018-June 2019
- Key brand metrics
-
- Figure 229: Key metrics for selected brands, September 2018-June 2019
- Brand attitudes: Innovative ASOS, trustworthy Boots
-
- Figure 230: Attitudes, by brand, September 2018-June 2019
- Brand personality: ASOS and eBay fun brands
-
- Figure 231: Brand personality – macro image, September 2018-June 2019
- Headline: Amazon responsive and reliable, John Lewis and Ocado perceived as more expensive
-
- Figure 232: Brand personality – micro image, September 2018-June 2019
- Brand analysis
- Amazon near-universal brand awareness and highest lifetime usage
- ao.com offers a reasonably good online service, but not particularly good value for money
- Argos high brand awareness and accessible, but lacks cutting edge and style
- John Lewis pricey, but worth paying more for
- ASOS innovative and fun
- Boots trustworthy, accessible and reliable
- Ocado low usage and untrustworthy
- eBay innovative, good online service, value for money and highly recommended
- JD Williams functional and basic, rather than innovative or cutting edge
- Boohoo/Boohoo Man low brand awareness and low lifetime usage
- Littlewoods high brand awareness but least recommended
- Very accessible and somewhat aspirational
- Launch Activity and Innovation
- eBay opens high-street concept store
- Expanded online delivery options
- Augmented reality technology to give shoppers more certainty when purchasing items online
- Image-based shopping
- Voice-activated beauty shopping
- Amazon launches private label skincare brand
- ‘Try before you buy’ fashion service
- New parcel postboxes scheme rolled out to make online retail easier
- Geo-targeted delivery-on-demand
- Advertising and Marketing Activity
- Online retail advertising spend up 20.9% year-on-year in 2018
-
- Figure 233: UK online retail: recorded above-the-line, online display and direct mail total advertising expenditure, 2015-18
- Amazon’s first real brand advertising campaign for Prime Video
- eBay highlights hot deals and trending items
- Moonpig’s #MerrierTogether Christmas campaign
- JD Williams first advertising since recruiting TBWA\Manchester
- Shop Direct Very’s location-based digital out of home campaign
-
- Figure 234: Leading UK online retailers: recorded above-the-line, online display and direct mail total advertising expenditure, 2015-18
- Digital share grows, TV falls
-
- Figure 235: UK online retail: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2015-18
- Nielsen Ad Intel coverage
AliExpress
-
- What we think
- As a retailer
- Where next?
- Company background
- Company performance
-
- Figure 236: Alibaba: sales by division, 2017-18
- Figure 237: Alibaba: group financial performance, 2015/16-2018/19
- Gross merchandise volume (GMV, or total sales at retail prices)
-
- Figure 238: Alibaba: GMV of China marketplaces, 2015/16-2017/18
- AliExpress
- Retail offering
Amazon
-
- What we think
- Amazon: A Shopper’s Perspective – UK, January 2019
- Amazon in Europe
- How has it done it?
- Marketplace development
- Amazon Prime
- Dynamism
- Stores and online
- Food retailing
- Where next?
- Company background
- Company performance
-
- Figure 239: Amazon: consolidated sales by activity, 2018
- Mintel estimates
- GTV vs consolidated sales
- Recent performance
-
- Figure 240: Amazon Group: group financial performance, 2014-18
- Figure 241: Amazon International: estimated retail sales performance, 2015-18
- Retail offering
- Consumer profile
- Product mix
-
- Figure 242: Amazon UK: estimated sales by product, 2017
- Marketing
AO World
-
- What we think
- AR presents products in the home
- Rentals service aimed at cash-strapped consumers
- Mulling subscription fee initiative
- Scaling up existing proposition with complementary services
- New dedicated business website
- Leveraging logistics expertise to offer third-party deliveries
- Last-mile solution to support planned product expansion
- Collaborating with digital start-ups to make online shopping faster and easier
- Company background
- Company performance
-
- Figure 243: AO World Plc: group financial performance, 2014/15-2018/19
- Retail offering
Argos
-
- What we think
- Using voice recognition technology as part of the online ordering process
- ‘See before you buy’ augmented reality tool
- Beefed up fulfilment capabilities
- Accelerated technology-led ‘digital store’ concept
- Company background
- Company performance
-
- Figure 244: Argos: group financial performance, 2014/15-2018/19
-
- Figure 245: Argos: outlet data, 2014/15-2018/19
- Retail offering
ASOS
-
- What we think
- Getting tough on ‘serial returners’
- Bolstering CSR credentials with charity shop initiative
- Making shopping online for clothing easier
- Tailored experience for specific markets
- Becomes the latest fashion retailer to introduce its own homewares collection
- Company background
- Company performance
-
- Figure 246: ASOS: group financial performance, 2013/14-2017/18
- Retail offering
Boohoo Group
-
- What we think
- Acquisitions transform Boohoo into a multi-brand online fashion destination
- Refreshed website design to aid customers through the decision-making process
- Fulfilment refinements to enhance convenience
- Celebrity collaborations and influencer network
- Tackling fast fashion waste
- Company background
- Company performance
-
- Figure 247: Boohoo Group plc: group financial performance, 2014/15-2018/19
- Retail offering
Cdiscount
-
- What we think
- Ramping up geographical expansion
- Diversification boosts revenues
- Loyalty programme continues to drive growth
- Fulfilment improvements maintain competitiveness and sharpen efficiency
- Payment improvements seek to increase range of options
- ‘Phygital’ presence grows
- Provision for future innovation
- Company background
- Company performance
-
- Figure 248: Cdiscount: group financial performance, 2014-18
- Retail offering
eBay
-
- What we think
- Marketplace
- What eBay adds
- Is eBay mature?
- Where next?
- Company background
- Company performance
-
- Figure 249: eBay: group financial performance, 2014-18
-
- Figure 250: eBay: Group revenue by stream, 2018
- Figure 251: eBay: group Gross Merchandise Volume, 2014-18
- Retail offering
Fnac Darty
-
- What we think
- Expanding click-and-collect geographical coverage
- Cash register free experience
- Optimised online user experience
- Voice-activated shopping through Google Assistant
- Online sales boosted by rapid growth of "marketplaces"
- Product diversification to establish a presence in new product growth categories
- Company background
- Company performance
-
- Figure 252: Fnac Darty: group financial performance, 2015-18
-
- Figure 253: Fnac Darty: outlet data, 2015-18
- Retail offering
Missguided
-
- What we think
- Enhanced payment option with new ‘buy now, pay later’ service
- Online to offline with mixed success
- Meeting the demand for ‘see now, buy now’
- Reimagining the fashion mcommerce experience with Tinder-inspired app
- Influencer marketing and celebrity tie-ups amplify the brand’s reach and engagement
- Needs to do more to promote sustainable fashion
- Targeting the Middle East’s youthful demographic
- Company background
- Company performance
-
- Figure 254: Missguided: group financial performance, 2013/14-2017/18
- Retail offering
N Brown Group
-
- What we think
- Management
- Where next?
- Company background
- Company performance
-
- Figure 255: N Brown Group Plc: group financial performance, 2013/14-2018/19
- Retail offering
-
- Figure 256: N Brown: sales by product, 2017/18 and 2018/19
Next Group
-
- What we think
- Repurposing loss-making stores into collection shops
- Speedy click-and-collect order fulfilment
- Positioning itself as a one-stop shop for online fashion and homewares
- Website developments aimed at enhancing online user experience
- Company background
- Company performance
-
- Figure 257: Next Group: group financial performance, 2014/15-2018/19
-
- Figure 258: Next Group: outlet data, 2014/15-2018/19
- Figure 259: Next Group: average active customers, 2017/18 and 2018/19
- Retail offering
Ocado Group
-
- What we think
- February 2019 – bad news, good news
- Where next?
- Company background
- Company performance
-
- Figure 260: Ocado Group plc: Group financial performance, 2012/13-2017/18
- Retail offering
Otto Group (Multichannel Retail)
-
- What we think
- Time-saving and convenient automated shopping experiences
- Faster delivery with new instant payment system
- Experimental store concept combining the advantages of bricks-and-mortar retailing with those of online shopping
- Raising awareness of sustainability and eco-friendly credentials
- Company background
- Company performance
-
- Figure 261: Otto Group (Multichannel Retail): group sales performance, 2014/15-2018/19
-
- Figure 262: Otto Group: major brands within the Multichannel Retail segment, 2018/19
- Retail offering
Shop Direct Group
-
- What we think
- Cost cutting
- Mail order into online
- Where next?
- Company background
- Company performance
-
- Figure 263: Shop Direct Group: group financial performance, 2013/14-2018/19
- Retail offering
-
- Figure 264: Shop Direct: group product mix, 2017/18
Veepee (formerly Vente-Privée)
-
- What we think
- Name changes aims for consistency of branding and message
- Bizarre UK exit about-turn suggests lack of commitment
- Mobile continues to be the focus
- Further synergies possible
- Delivery pass impact hard to judge
- Company background
- Company performance
-
- Figure 265: Vente Privée: group sales performance, 2014-18
- Retail offering
YNAP group
-
- What we think
- YNAP gives a much-needed boost to Richemont’s online presence
- Increased co-operation with other brands in the Richemont family
- Alibaba deal provides China boost
- Customer service enhancements focus on personalisation
- Where now?
- Company background
- Company performance
-
- Figure 266: YNAP group: group financial performance, 2013/14-2018/19
- Retail offering
Zalando
-
- What we think
- Direct delivery of goods through partnered stores
- Expansion of loyalty scheme to strengthen relationship with customers
- Virtual stylist to aid customers through the decision making process
- Charging delivery fees to offset falling average order size and higher fulfilment costs
- Combatting ‘wardrobing’
- Eyeing growth through beauty
- In-home delivery service
- Tackling the problem of packaging waste
- Company background
- Company performance
-
- Figure 267: Zalando: group financial performance, 2014-18
-
- Figure 268: Zalando: key metrics, 2015-Q1 2018
- Retail offering
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