Table of Contents
Executive Summary
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- The market
- The eating out market is characterised by consumer confidence
- Companies and brands
- Technology drives innovation in foodservice
- The consumer
- Eating out participation fell in 2019
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- Figure 1: Changes in participation in eating out, May 2018-May 2019
- Regular diners are propping up the eating out market
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- Figure 2: Changes in frequency of eating out, May 2018-May 2019
- Eating at restaurants is a sociable activity
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- Figure 3: Reasons for eating in at restaurants, May 2019
- Emotions drive consumers to order takeaways
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- Figure 4: Reasons for ordering takeaway, May 2019
- Rise of third party delivery apps has fuelled spontaneity
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- Figure 5: Eating out traits, May 2019
- Eating out is all about value for money
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- Figure 6: Motivations for visiting one restaurant/takeaway over another, May 2019
- Huge potential for AI and robots in restaurants
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- Figure 7: Interest in artificial intelligence in restaurants, May 2019
- What we think
Issues and Insights
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- Segmentation of “missions”
- The facts
- The implications
- Technology in foodservice
- The facts
- The implications
- Product quality matters
- The facts
- The implications
The Market – What You Need to Know
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- The eating out market is characterised by consumer confidence
- Ambitious target to cut food waste
- Raising food hygiene standards
- Government split over calories on menus
Market Drivers
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- Strong financial wellbeing buoys eating out…
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- Figure 8: Trends in how respondents would describe their financial situation, January 2018-May 2019
- …but some worse-off consumers have stopped eating out
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- Figure 9: Changes in participation in eating out, by financial situation, May 2018-May 2019
- Ambitious target to cut food waste
- Raising food hygiene standards
- Government split over calories on menus
- Hour of deliverance: dark kitchens
Companies and Brands – What You Need to Know
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- Cashless technology
- Forecasting technology
- Pager technology
- AI-powered menu boards
- Mobile apps
- Smart waste bins
- Robot chefs
Launch Activity and Innovation
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- Technology drives innovation in foodservice
- Cashless payments
- Cashless tipping jars
- Forecasting technology
- Pager technology
- AI-powered menu boards
- Mobile apps
- Smart waste bins
- Robot chefs
The Consumer – What You Need to Know
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- Eating out participation fell in 2019
- Regular diners are propping up the eating out market
- Eating out at restaurants often for celebrations
- Rise of third party delivery apps has fuelled spontaneity
- Emotions drive consumers to order takeaways
- Eating out is all about value for money
- Huge potential for AI and robots in restaurants
Changes in Participation
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- Eating out participation fell in 2019
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- Figure 10: Changes in participation in eating out, May 2018-May 2019
Changes in Frequency
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- Regular diners are propping up the eating out market
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- Figure 11: Changes in frequency of eating out, May 2018-May 2019
- Affordability is a key driver for eating in at restaurants
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- Figure 12: Changes in frequency in eating in at a restaurant once a week or more^, May 2018-May 2019
- Takeaways eat into restaurant dine-in participation
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- Figure 13: Changes in frequency in ordering a takeaway once a week or more^, May 2018-May 2019
Reasons for Eating in Restaurants
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- Targeting the sociable over-45s
- One in three are celebrating in a restaurant
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- Figure 14: Reasons for eating in at restaurants, May 2019
- Catching up with loved ones
- Targeting experience-hungry full-timers
- Help them to de-stress
- Let them try new food
- Targeting “the family table”
- One in four young families avoids cooking
- One in five young families seeks ‘third place’
Traits of Restaurant Diners
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- Planners will look at a restaurant’s hygiene rating
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- Figure 15: Traits of restaurant diners, May 2019
- Targeting 16-44-year-olds
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- Figure 16: Live Victoriously campaign by Grey Goose Vodka, 2019
- Targeting over-45s
Reasons for Ordering Takeaway
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- Women want to enjoy a sense of wellbeing
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- Figure 17: Reasons for ordering takeaway, May 2019
- Takeaways provide solutions for men
Traits of Takeaway Consumers
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- Takeaways are spontaneous, yet consumers rely on familiar independents
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- Figure 18: Traits of takeaway consumers, May 2019
Factors that Influence Decision-making
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- A healthy brand builds trust with families
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- Figure 19: Motivations for visiting one restaurant/takeaway over another, May 2019
- Women much more attentive to health and hygiene
- Men are more inclined to create their own meal
- Eating out is all about value for money – TURF analysis
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- Figure 20: Motivations for visiting one restaurant/takeaway over another – TURF Analysis, May 2019
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- Figure 21: Motivations for visiting one restaurant/takeaway over another – TURF Analysis, May 2019
Interest in Artificial Intelligence in Restaurants
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- Huge potential for AI and robots in restaurants
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- Figure 22: Interest in artificial intelligence in restaurants, May 2019
- City-regional approach
- Social media appeal
- Man and machine
- Be human for women
Eating Out by Consumer Segmentation
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- Experiencers are propping up the eating out market
- Event Planners need prompts to eat out more often
- Takeaways’ target consumers are not weekly users
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- Figure 23: Frequency in eating out, by consumer segmentation, May 2019
- Dining out is a special treat for all
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- Figure 24: Reasons for eating in at restaurants, by consumer segmentation, May 2019
- All groups often dine out with companions
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- Figure 25: Traits of restaurant diners, by consumer segmentation, May 2019
- Emotions drive all groups to order takeaways
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- Figure 26: Reasons for ordering takeaway, by consumer segmentation, May 2019
- All groups order takeaways spontaneously
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- Figure 27: Traits of takeaway consumers, by consumer segmentation, May 2019
- High quality food appeals to all
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- Figure 28: Motivations for visiting one restaurant/takeaway over another, by consumer segmentation, May 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- TURF analysis methodology
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