What you need to know
The expansive range of snack foods coupled with changing eating patterns and mealtime occasions means there are more opportunities in snacking than ever before. Consumers are showing stronger interest in healthier snacking, including vegan/vegetarian snack options, free-from foods and looking for snacks with reduced sugar content.
Developing snacks with a healthy halo will attract health-conscious consumers, however, indulgence is still a major driving force when it comes to snack selection therefore being able to deliver on quality and premium flavours will prove imperative.
Issues covered in this Report
This Report examines consumers’ snacking habits, defined as eating between meals in the home, out of home (eg at work) and on the go (eg when travelling). Included in this Report is also the development of snacks being used as a replacement to tradition mealtimes such as breakfast and lunch.
For the purpose of this Report, snack foods are defined as fruit and vegetables, crisps, nuts and corn snacks, chocolate confectionery, cheese, yogurt and cereal bars, and breakfast biscuits, meal replacements, ice cream and other snack foods. Milkshakes and other soft drinks have been excluded.
Please note due to the diverse nature of food and drink that can be used as a snack, and difficulty defining what purchases are made for the purpose of snacking, this Report does not include market size data.
