What you need to know
The trend towards consumption upgrade has been sweeping many markets in China. Food and drink categories, at the centre of a wave engulfing many industries, have shown strong resilience in growth. The main factor behind this impressive acceptance of premiumised products from consumers is their rising health awareness, which is being reflected in a preference for fresh and nutritional products. Brands and companies that leverage advanced processing technologies to ensure high quality, novelty of ingredients, and well-recognised health benefits, supported by smooth, expedient shopping experiences, could perform well in the market.
Covered in this report
This Report seeks to discover whether Chinese consumers are upgrading their consumption of general food and drink categories and the reasons and criteria why they are going premium. As individuals’ opinions towards premium products can differ, consumers’ motivation and understanding will be examined as well.
To better quantify the concept of ‘premiumisation’, premium products are defined as those with higher prices in this survey.
