What you need to know
Millennials are the generation born between 1977 and 1994, who in 2019 are between the ages of 25 and 42. Millennials are now the largest consumer generation, with roughly 79 million members, and their incredible diversity presents both challenges and opportunities for brands and marketers.
Definition
This Report examines the behaviors and attitudes of Millennials as concerns the financial services industry. The Report includes the following information about Millennials:
Current financial incentives, priorities, and satisfaction
Financial habits and attitudes
Attitudes toward debt, homeownership, children, and retirement
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