What you need to know
In cultural and creative products retailing we are seeing great potential and opportunity as Chinese consumers look for intellectual challenge and entertainment in their leisure time. The boundary of traditional retailing is vanishing as cultural and creative venues are providing a relaxing and entertaining spaces for culture, art, and shopping.
The booming and diversified media and entertainment industry provides Chinese consumers with a huge amount of content and a wide variety of choices. It is difficult to keep Chinese consumers loyal to a film, novel, or TV series, with successful concepts all having a relatively short lifespan.
The media and entertainment industry is facing the challenge of how to extend the popularity and lifespan of successful IPs; a big obstacle for IP merchandising. Prompt action and precise forecasting are therefore critical for cultural and creative retailing to fully exploit the commercial opportunities of popular IPs of films, novels and TV series.
Covered in this Report
Cultural and creative industries have a very broad definition; including media and entertainment, art, culture, performance, crafts and design.
In this Report, the cultural venues and cultural and creative products and services are examined to see the opportunity in cultural and creative product retailing.
Generally, IP refers to intellectual property, which is usually impressive and has market liquidity. In a narrow sense, IP can refer to a song, a novel, a movie, a TV series, an animation work, a comic book or a character in all of the aforementioned formats, or brand logo (eg Haier Brothers of Haier Group) or even a well-known account on social media (eg Weibo).
