Table of Contents
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: Consumer spending on Footwear, 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: Estimated distribution of footwear spending by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2018
- Online
- The consumer
- Where they shop
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- Figure 4: France: Where they shop for footwear, in-store or online, February 2019
- Attitudes to shopping for footwear
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- Figure 5: France: Attitudes to shopping for footwear, February 2019
- What we think
Issues and Insights
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- How eco and ethical concerns can impact on footwear shopping
- The facts
- The implications
- The importance of younger men to the footwear market
- The facts
- The implications
The Market – What You Need to Know
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- Economy impacted by “gilets jaunes” protests
- Low growth in spending on shoes
- Footwear specialists account for a steady 1.5% of all retail sales
- Specialists capture two-thirds of spending
Consumer Spending
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- Low growth in footwear spending
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- Figure 6: France: Consumer spending on footwear (incl. VAT), 2014-18
Sector Size and Forecast
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- Total retail sales recovering
- Footwear specialists see stronger growth
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- Figure 7: France: Specialist footwear retailers, sales (excl. VAT), 2014-18
- Figure 8: France: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
Inflation
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- Figure 9: France: Consumer prices *, annual % change, 2014-18
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- Figure 10: France: Consumer price inflation* on footwear, clothing and all items, annual % change, July 2017-December 2018
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Channels of Distribution
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- Figure 11: France: Where they shop for footwear, February 2019
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- Figure 12: France: Estimated distribution of footwear spending by channel, 2018
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Leading Players – What You Need to Know
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- A fragmented market
- Restructuring
- Leading specialists’ market shares declining
- Online difficult for footwear
Leading Players
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- A restructuring market
- The strategy for La Halle
- André sold to Spartoo in a cross-channel deal
- Sarenza sold to Monoprix
- Sports retailers
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- Figure 13: France: Leading specialist footwear retailers, sales, 2014-18
- Figure 14: France: Leading specialist footwear retailers, outlets, 2015-18
- Sales per outlet
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- Figure 15: France: Leading specialist footwear retailers, sales per outlet, 2016-18
Market Shares
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- Figure 16: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2014-18
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Online
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- Online activity
- Shopping online
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- Figure 17: France: Online buyers of clothing/sports goods in last 12 months, 2013-18
- Online sales of footwear
- Leading online players
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- Figure 18: France: Leading retailers’ estimated online sales of footwear, 2018
The Consumer – What You Need to Know
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- 80% buy footwear – highest amongst younger men
- Sports shops the most popular
- Comfort and quality are a priority for most shoppers
- Green concerns also influence shoppers
- Social media and online
Who Shops for Footwear
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- Figure 19: France: Footwear buyers in the last year, February 2019
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Where They Shop for Footwear
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- Figure 20: France: Where they shop for footwear, in-store or online, February 2019
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- Figure 21: France: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
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Attitudes to Footwear Shopping
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- Comfort and quality are a priority for most shoppers
- Ethical concerns
- Social media and online
- The integration of clothing and footwear shopping
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- Figure 22: France: Attitudes to shopping for footwear, February 2019
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- Figure 23: France: Attitudes to shopping for footwear by retailer shopped, comfort and quality, February 2019
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- Figure 24: France: Attitudes to shopping for footwear by retailer shopped, social media and magazine influence, February 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Eram
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- What we think
- Major restructuring of store network
- Multiple brands offer chance to shift focus
- Focusing on personalisation to engage customers
- Uses availability of stock across branches for e-commerce sales
- Company background
- Company performance
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- Figure 25: Eram: Group sales performance, 2014-18
- Figure 26: Eram: Outlet data, 2014-18
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- Figure 27: Eram Group: store network by brand, 2019
- Retail offering
Foot Locker Europe
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- What we think
- Shifts investment focus towards digital
- Revamping its store base
- Invests in tie-ups with brands
- Buys into the second-hand trainer market
- Company background
- Company performance
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- Figure 28: Foot Locker Europe: Group financial performance, 2014/15-2018/19
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- Figure 29: Foot Locker Europe: Outlet data, 2014/15-2018/19
- Retail offering
Vivarte (La Halle)
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- What we think
- Appoints new CEO from fashion background
- Merges clothing and footwear fascias
- Puts faith in improved logistics to drive volume growth
- Company background
- Company performance
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- Figure 30: Vivarte: group sales performance (excl. VAT), 2013/14-2017/18
- Figure 31: Vivarte: approximate footwear store numbers, 2015/16-2017/18
- Retail offering
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