What you need to know
The continued increase in the cost of a night out has helped to boost evenings at home, while the continued uptake of streaming services, gaming, etc among Irish consumers has widened their at-home entertainment options.
With the impact of the Brexit still weighing on the minds of consumers, many are skittish about their leisure budget, and moving forward could see even more time spent at home.
Issues covered in this Report
This Report examines the leisure activities undertaken by Irish consumers during their evenings – both during weekdays and at the weekend – while at home. All activities that are done outside the home (ie visiting the pub, cinema, etc) are not examined in this Report. Activities covered in this Report include:
Watching TV/movies both on live TV and streaming services
Playing games (including board games and video/PC games)
Hosting parties (including dinner parties)
Online activities (including shopping for leisure, gambling, etc)
Drinking with friends or relatives
Spending time with friends or family.
Please note that activities that may be considered to be non-leisure activities are not examined in this Report, such as household chores, exercise, etc.
Please note that a Market Size and Forecast section for this Report is not included. Mintel is currently unable to segment spending solely by night-time usage for many of the categories included in this Report. In some instances, sales/viewership data has been included in the Market Drivers section of this Report.
