Table of Contents
Executive Summary
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- Challenges
- The agreement aimed at reducing sugar levels of industrialized food brings the challenge of developing tasty products
- Change in nutrition labeling can impact consumer behavior
- Opportunities
- The Brazilian habit of consuming snacks favors the consolidation of a healthy segment
- Concerns with emotional health create an opportunity for the snacks market
- Consumption of snacks at the gym can grow with a greater range of products developed for this particular occasion
- What we think
The Market – What You Need to Know
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- Dollar oscillation requires attention from the snack market
- New proposal on nutrition labeling can change consumer behavior toward industrialized products
Market Drivers
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- Food and drinks prices start growing again after fall
- Dollar oscillation requires attention from the snack market
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- Figure 1: Average R$/US$ commercial exchange rate (sales value), January-December 2018
- New proposal on nutrition labeling can change consumer behavior toward industrialized products
- Industry signs agreement with the Ministry of Health to reduce the sugar content of various categories, including snacks
- Less-educated Brazilians are those who need to take care of their eating habits the most
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- Figure 2: Percentage of selected health conditions by years of schooling (people aged 18+)
Key Players – What You Need to Know
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- Pharmacy chain launches its own brand of snacks that promises physical and emotional benefits
- Brazil stands out with snacks made of cassava and other roots
- Nestlé launches its first product using an innovative technique that reduces added sugar content
Marketing Campaigns and Actions
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- Danone launches requeijão with chocolate syrup inspired by Danette
- Santa Helena launches peanut eggs with game-inspired campaign
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- Figure 3: Berro Game - Santa Helena Crokissimo
- Pharmacy chain launches its own brand of snacks that promises physical and emotional benefits
- Hart’s Natural launches cereal bar aimed at children
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- Figure 4: Hart's Natural Kiddies Organic Cereal Bar
- Catupiry opens physical store aimed at connecting the brand to other categories besides requeijão
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- Figure 5: Empório Catupiry
Who’s Innovating?
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- High-protein snacks gain space in Brazil and bring opportunities for other categories
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- Figure 6: Launches of high/added protein snacks*, Brazil, 2014-2018**
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- Figure 7: Launches of high/added protein snacks*, by sub-category, Brazil, 2014-2018**
- Brazil stands out with snacks made of cassava and other roots
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- Figure 8: Launches of cassava and other root-based snacks, top 10 countries, 2014-2018
Case Studies
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- Nestlé launches its first product using an innovative technique that reduces added sugar content
- Insects stand out as a sustainable ingredient and source of protein in snacks
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- Figure 9: Comparative table on the environmental impact generated in the creation of different animals
The Consumer – What You Need to Know
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- Fruits are favored as a snack, but consumption outside the home is still limited
- Private transport vehicles can become a sales point for consumption of snacks on-the-go
- Despite the high consumption of snacks among women, they are less likely to use subscription services
- Snacks with the suggestion of consumption in specific situations can meet different demands of students throughout the day
- Small-sized snacks can be promoted as part of a balanced diet among DE consumers
- Snacks with flavors inspired by street foods have the potential to attract men
Snacks Consumption
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- Fruits are favored as a snack, but consumption outside the home is still limited
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- Figure 10: Snacks consumption, November 2018
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- Figure 11: Global launches of fruits and fruit snacks with any “convenience” and “on-the-go” claim, June-November 2018
- Consumption of sweet snacks can be stimulated among Millennials with products that remember their childhood
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- Figure 12: Snacks consumption, by generation, November 2018
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- Figure 13: Hippos family
- Figure 14: 'Cheetos Tubo' relaunching campaign
Snacks Consumption Occasions
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- Private transport vehicles can become a sales point for consumption of snacks on-the-go
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- Figure 15: Snacks consumption occasions, November 2018
- Meal deals can encourage consumption of biscuits in restaurants, bars, cafes, and bakeries
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- Figure 16: Snacks consumption occasions, by type of snack, November 2018
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- Figure 17: Saboreate Y Café meal deal
Behaviors toward Snacks
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- Customization is an alternative to attract consumers who choose snacks based on salt and sugar content
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- Figure 18: Behaviors toward snacks, November 2018
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- Figure 19: Kolibri Drinks
- Young consumers are more likely to have snacks as a meal replacement in order to reduce calories intake
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- Figure 20: Behaviors toward snacks, by age, November 2018
- Despite the high consumption of snacks among women, they are less likely to use subscription services
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- Figure 21: Behaviors toward snacks, by gender, November 2018
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- Figure 22: Mina Box kit
Snack Attributes according to Situations
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- Being healthy is a priority when eating a snack as breakfast
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- Figure 23: Snack attributes according to situations, correspondence analysis, November 2018
- Indulgent savory pastry can attract consumers who eat a snack as dinner
- Snacks with the suggestion of consumption in specific situations can meet different student demands throughout the day
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- Figure 24: Snack attributes according to situations, by professional status, November 2018
Opinions toward Snacks
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- Spreadables have space to grow with sports practice positioning
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- Figure 25: Opinions toward snacks, November 2018
- Healthy flavors can sustain consumption of snacks in households with children
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- Figure 26: Opinions toward snacks, by children living in the household, November 2018
- Small-sized snacks can be promoted as part of a balanced diet among DE consumers
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- Figure 27: Opinions toward snacks, by socioeconomic group, November 2018
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- Figure 28: Arcor “Tu Porción Justa” campaign
- Figure 29: Arcor “Tu Porción Justa” campaign logos in Argentina
Interest in Snacks
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- Brazilians are interested in snacks that benefit emotional health
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- Figure 30: Interest in snacks, November 2018
- Snacks with flavors inspired by street foods have the potential to attract men
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- Figure 31: Interest in snacks, by gender, November 2018
- Adding herbs/spices that boost health can stimulate consumption among Baby Boomers
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- Figure 32: Interest in snacks, by generation, November 2018
Appendix – Abbreviations
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- Abbreviations
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