What you need to know
Black consumers are estimated to spend $72 billion on food and drink for at-home consumption in 2018 – 9.9% of the total spend in the US. Retail innovations like online ordering that deliver time-saving shopping solutions are nice to have, but Black shoppers prioritize shopping at stores that offer their favorite brands at prices they are willing to pay. Retailers that focus on shopping basics – preferred brand and product selection at the right price – and ensure that this shopper is aware of in-store offerings vs competitors , have an opportunity to increase store visits and items purchased by this consumer.
Definition
This Report examines Black consumers’ attitudes and behaviors around shopping for household food and drink and includes preferred retail location types.
For this Report, the market size covers expenditures by Black households for food and non-alcoholic beverages for off-premise consumption, primarily at home. It excludes foodservice meals purchased for consumption at home.
This Report builds on analysis presented in Food and Drink Shopper – US, December 2018, Online Grocery Shopping – US, August 2018, Grocery Retailing – US, July 2018, and Black Consumers and Shopping for Groceries – US, October 2017. Readers may also be interested in The Hispanic Food and Drink Shopper – US, December 2018 and other relevant Black consumer, food, beverage and retail Reports in Mintel’s library.
