Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: annual percentage change in consumer spending on food and beverages, 2013-17
- Sector size and forecast
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- Figure 2: Italy: food retailers, sales (ex VAT), 2013-22
- Channels of distribution
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- Figure 3: Italy: estimated distribution of spending on food and beverages, 2017
- Companies and brands
- Market shares
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- Figure 4: Italy: top 10 grocers’ shares of all food retailers’ sales, 2017
- Leading players
- Online
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- Figure 5: Italy: online purchasing, 2008-17
- The consumer
- Who shops for groceries
- How they shop
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- Figure 6: Italy: how they shop for groceries, September 2018
- Where they shop
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- Figure 7: Italy: where they shop for groceries, September 2018
- Attitudes to shopping for groceries
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- Figure 8: Italy: attitudes to buying groceries, September 2018
- What we think
Issues and Insights
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- The rise of the discounters
- The facts
- The implications
- The opportunity that lies in food waste reduction
- The facts
- The implications
The Market – What You Need to Know
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- Spending falling in real terms
- Growth in the sector held back by smaller players
- Grocers remain dominant
Consumer Spending
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- Consumer spending growth slows
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- Figure 9: Italy: consumer spending on food, drink and tobacco (inc VAT), 2013-18
Sector Size and Forecast
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- Sector expected to grow just 0.3% in 2018
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- Figure 10: Italy: food retailers, sales (ex VAT), 2013-18
- Growth forecast to accelerate in 2019
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- Figure 11: Italy: food retailers, forecast sales (ex VAT), 2018-23
Inflation
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- Figure 12: Italy: consumer prices* of food and drink, annual % change, 2013-17
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- Figure 13: Italy: consumer prices* of food and drink, annual % change, January 2017-October 2018
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Channels of Distribution
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- Non-specialists gaining market share
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- Figure 14: Italy: estimated distribution of spending on food and beverages, 2017
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- Figure 15: Italy: estimated distribution of spending on food and beverages, 2013-17
Leading Players – What You Need to Know
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- A new leading player in the Italian grocery sector
- Discounters increase market share
- Online spending expected to reach €626 million
Leading Players
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- Conad replaces Coop Italia as the leading player
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- Figure 16: Italy: leading grocers, sales (ex VAT), 2015-17
- Discounters continue to expand
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- Figure 17: Italy: leading grocers, outlets, 2015-17
- Sales per outlet
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- Figure 18: Italy: leading grocers, sales per outlet (ex VAT), 2015-17
Market Shares
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- Consolidation in the grocery sector
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- Figure 19: Italy: leading grocers shares of all food retailers sales, 2015-17
Online
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- Online activity
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- Figure 20: Italy: online purchasing, 2008-17
- Online grocery market size
- Leading online players
The Consumer – What You Need to Know
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- Grocery shopping habits vary by age
- Online remains small
- Coop Italia, Conad and Lidl most used
- Reiterating the importance of sustainability and fresh produce
Who Shops for Groceries
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- More than half take responsibility for grocery shopping
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- Figure 21: Italy: who shops for groceries, September 2018
How They Shop for Groceries
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- Most still shop in-store, but online usage growing
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- Figure 22: Italy: how they shop for groceries, September 2018
Where They Shop for Groceries
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- Coop Italia is the most-used grocery retailer
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- Figure 23: Italy: where they shop for groceries, net of responses, September 2018
- Lidl is a popular secondary retailer
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- Figure 24: Italy: where they shop for groceries, September 2018
- Leading players attract older, more affluent customer base
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- Figure 25: Italy: where they shop for groceries, net of responses, by age and income, September 2018
- Most people shop with multiple retailers
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- Figure 26: Italy: repertoire of grocery retailers used, September 2018
- Coop shoppers show an appetite for purchasing online
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- Figure 27: Italy: how they shop for groceries by grocery retailers where the most money is spent, September 2018
Attitudes to Grocery Shopping
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- Fresh produce is a key driver in where people choose to shop
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- Figure 28: Italy: attitudes to fresh foods, September 2018
- Most think food waste is a problem
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- Figure 29: Italy: attitudes to food waste, September 2018
- Concerns over plastic packaging are notable
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- Figure 30: Italy: attitudes to food packaging, September 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Aldi
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- What we think
- Encouraging ‘one-stop shopping’
- Launching in Italy
- Growing harmonisation
- Company background
- Company performance
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- Figure 31: Aldi: estimated group financial performance, 2013-17
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- Figure 32: Aldi: outlet data, 2013-17
- Retail offering
Auchan
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- What we think
- Growing focus on proximity
- Single brand transformation continues
- Horizon alliance offers opportunity to boost buying power
- Recovering lost ground on digital
- Company background
- Company performance
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- Figure 33: Auchan: group financial performance, 2013-17
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- Figure 34: Auchan: outlet data, 2013-17
- Retail offering
Carrefour
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- What we think
- The Bompard era and Carrefour 2022 transformation plan
- New blood
- The hypermarket format
- Remodellings and transformations in all countries
- Partnerships
- Online
- Specialist e-commerce sites
- Organics
- Company background
- Company performance
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- Figure 35: Carrefour: group financial performance, 2013-17
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- Figure 36: Carrefour: outlet data, 2013-17
- Figure 37: Carrefour: store numbers by country, December 2017
- Figure 38: Carrefour (Europe): outlet numbers by format, 2013-17
- Retail offering
Rewe
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- What we think
- More prominence for German goods and animal welfare
- Continued focus on sustainability
- EU directive threatens structure of Rewe and similar businesses
- Company background
- Company performance
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- Figure 39: Rewe: group financial performance, 2013-17
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- Figure 40: Rewe: outlet data, 2013-17
- Retail offering
Schwarz Group
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- What we think
- Tight controls the key
- Problems in fresh foods
- Lessons from the UK
- Online
- Where next?
- Company background
- Company performance
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- Figure 41: Schwarz Group: group financial performance, 2013/14-2017/18
- Figure 42: Schwarz Group: outlet data, 2013/14-2017/18
- Retail offering
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