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Supermarkets - Italy - November 2018

OVERVIEW
What you need to know
Areas covered in this Report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: Italy: annual percentage change in consumer spending on food and beverages, 2013-17
Sector size and forecast
Figure 2: Italy: food retailers, sales (ex VAT), 2013-22
Channels of distribution
Figure 3: Italy: estimated distribution of spending on food and beverages, 2017
Companies and brands
Market shares
Figure 4: Italy: top 10 grocers’ shares of all food retailers’ sales, 2017
Leading players
Online
Figure 5: Italy: online purchasing, 2008-17
The consumer
Who shops for groceries
How they shop
Figure 6: Italy: how they shop for groceries, September 2018
Where they shop
Figure 7: Italy: where they shop for groceries, September 2018
Attitudes to shopping for groceries
Figure 8: Italy: attitudes to buying groceries, September 2018
What we think
ISSUES AND INSIGHTS
The rise of the discounters
The facts
The implications
The opportunity that lies in food waste reduction
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Spending falling in real terms
Growth in the sector held back by smaller players
Grocers remain dominant
CONSUMER SPENDING
Consumer spending growth slows
Figure 9: Italy: consumer spending on food, drink and tobacco (inc VAT), 2013-18
SECTOR SIZE AND FORECAST
Sector expected to grow just 0.3% in 2018
Figure 10: Italy: food retailers, sales (ex VAT), 2013-18
Growth forecast to accelerate in 2019
Figure 11: Italy: food retailers, forecast sales (ex VAT), 2018-23
INFLATION
Figure 12: Italy: consumer prices* of food and drink, annual % change, 2013-17
Figure 13: Italy: consumer prices* of food and drink, annual % change, January 2017-October 2018
CHANNELS OF DISTRIBUTION
Non-specialists gaining market share
Figure 14: Italy: estimated distribution of spending on food and beverages, 2017
Figure 15: Italy: estimated distribution of spending on food and beverages, 2013-17
LEADING PLAYERS – WHAT YOU NEED TO KNOW
A new leading player in the Italian grocery sector
Discounters increase market share
Online spending expected to reach €626 million
LEADING PLAYERS
Conad replaces Coop Italia as the leading player
Figure 16: Italy: leading grocers, sales (ex VAT), 2015-17
Discounters continue to expand
Figure 17: Italy: leading grocers, outlets, 2015-17
Sales per outlet
Figure 18: Italy: leading grocers, sales per outlet (ex VAT), 2015-17
MARKET SHARES
Consolidation in the grocery sector
Figure 19: Italy: leading grocers shares of all food retailers sales, 2015-17
ONLINE
Online activity
Figure 20: Italy: online purchasing, 2008-17
Online grocery market size
Leading online players
THE CONSUMER – WHAT YOU NEED TO KNOW
Grocery shopping habits vary by age
Online remains small
Coop Italia, Conad and Lidl most used
Reiterating the importance of sustainability and fresh produce
WHO SHOPS FOR GROCERIES
More than half take responsibility for grocery shopping
Figure 21: Italy: who shops for groceries, September 2018
HOW THEY SHOP FOR GROCERIES
Most still shop in-store, but online usage growing
Figure 22: Italy: how they shop for groceries, September 2018
WHERE THEY SHOP FOR GROCERIES
Coop Italia is the most-used grocery retailer
Figure 23: Italy: where they shop for groceries, net of responses, September 2018
Lidl is a popular secondary retailer
Figure 24: Italy: where they shop for groceries, September 2018
Leading players attract older, more affluent customer base
Figure 25: Italy: where they shop for groceries, net of responses, by age and income, September 2018
Most people shop with multiple retailers
Figure 26: Italy: repertoire of grocery retailers used, September 2018
Coop shoppers show an appetite for purchasing online
Figure 27: Italy: how they shop for groceries by grocery retailers where the most money is spent, September 2018
ATTITUDES TO GROCERY SHOPPING
Fresh produce is a key driver in where people choose to shop
Figure 28: Italy: attitudes to fresh foods, September 2018
Most think food waste is a problem
Figure 29: Italy: attitudes to food waste, September 2018
Concerns over plastic packaging are notable
Figure 30: Italy: attitudes to food packaging, September 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ALDI
What we think
Encouraging ‘one-stop shopping’
Launching in Italy
Growing harmonisation
Company background
Company performance
Figure 31: Aldi: estimated group financial performance, 2013-17
Figure 32: Aldi: outlet data, 2013-17
Retail offering
AUCHAN
What we think
Growing focus on proximity
Single brand transformation continues
Horizon alliance offers opportunity to boost buying power
Recovering lost ground on digital
Company background
Company performance
Figure 33: Auchan: group financial performance, 2013-17
Figure 34: Auchan: outlet data, 2013-17
Retail offering
CARREFOUR
What we think
The Bompard era and Carrefour 2022 transformation plan
New blood
The hypermarket format
Remodellings and transformations in all countries
Partnerships
Online
Specialist e-commerce sites
Organics
Company background
Company performance
Figure 35: Carrefour: group financial performance, 2013-17
Figure 36: Carrefour: outlet data, 2013-17
Figure 37: Carrefour: store numbers by country, December 2017
Figure 38: Carrefour (Europe): outlet numbers by format, 2013-17
Retail offering
REWE
What we think
More prominence for German goods and animal welfare
Continued focus on sustainability
EU directive threatens structure of Rewe and similar businesses
Company background
Company performance
Figure 39: Rewe: group financial performance, 2013-17
Figure 40: Rewe: outlet data, 2013-17
Retail offering
SCHWARZ GROUP
What we think
Tight controls the key
Problems in fresh foods
Lessons from the UK
Online
Where next?
Company background
Company performance
Figure 41: Schwarz Group: group financial performance, 2013/14-2017/18
Figure 42: Schwarz Group: outlet data, 2013/14-2017/18
Retail offering

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