What you need to know
Hispanic households are expected to spend nearly $100 billion on food and drink for at-home consumption in 2018, which represents 13.6% of the total US expenditures on these categories. Hispanics are value-oriented consumers who shop at a variety of stores, and choose their food and drink destinations with product price and taste driving their decisions. Walmart is the top destination and has the widest appeal. Still, as grocery retailing becomes more competitive retailers that spend the time to understand the different segments of Hispanic shoppers will be in a better position to determine how they can fit in their shopping approach to stand out.
Definition
This Report examines Hispanic consumers’ attitudes and behaviors toward shopping for household food and drinks.
For this Report, the market size covers expenditures by Hispanic households for food and non-alcoholic beverages for off-premise consumption, primarily at home. It excludes foodservice meals purchased for consumption at home.
Findings in this Report can be supplemented by the analysis presented in Mintel’s The Food and Drink Shopper – US, November 2018, Online Grocery Shopping – US, August 2018, Grocery Retailing – US, July 2018, and Hispanic Consumers and Shopping for Groceries – US, October 2017. Readers may also be interested in Black Food and Drink Shopper – US, December 2018 and other relevant Hispanic Reports in Mintel’s library.
