What you need to know
The market value of tea shop drinks has experienced a surge over the last five years and is estimated to be RMB48.5 billion with a CAGR (Compound Annual Growth Rate) of 14.1% from 2017-18, followed by a falling CAGR in the following years. Compared with the value, volume will retain a relatively stable CAGR after reaching 1,293 million litres in 2017-18.
Mintel’s research shows that consumers’ choices of tea shop drinks are mostly taste-led, and they would like to pay more for natural and fresh ingredients. Going out shopping and hanging out with friends are the main consumption occasions; also most consumers would treat tea shops as a meet-up point or a resting place. Just over a third of people have bought tea shop drinks in working occasion, but this occasion has the potential to grow further.
Covered in this Report
This Report looks at consumers’ consumption behaviour towards tea shop drinks and their attitudes towards tea shop drinks, tea shops and related spin-offs.
Tea shops are defined as foodservice operators where freshly made soft drinks are the primary sales items and offer a wide variety of the drinks that mainly are milk tea, milk cap tea, pure tea drinks, fruit tea, matcha drinks, nut milk drinks, pure milk drinks and fresh juice drinks.
