Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2013-18
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: Estimated distribution of spending on clothing and footwear, 2017
- Companies and brands
- Leading players
- Market shares
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- Figure 3: France: Leading clothing retailers, sales as % of all spending on clothing and footwear, 2017
- Online
- The consumer
- Where they shop for clothes
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- Figure 4: France: Retailers used for buying clothes in the last 12 months, July 2018
- Attitudes to shopping for clothes
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- Figure 5: France: Attitudes to shopping for clothes, July 2018
- What we think
Issues and Insights
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- The structure of clothing retail is changing
- The facts
- The implications
- How the online world will change clothes shopping
- The facts
- The implications
- Environmental concerns set to become more important
- The facts
- The implications
The Market – What You Need to Know
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- Positive economic indicators
- Market for clothing low growth, but signs of revival
- Clothing specialists low growth
- Specialists’ market share down, online up
Consumer Spending
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- Economic growth picking up
- Clothing spending subdued
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- Figure 6: France: Consumer spending on clothing and footwear (incl. VAT), 2014-18
Sector Size and Forecast
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- Retail sales resilient
- Clothing specialists low growth
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- Figure 7: France: Specialist clothing retailers, sales (excl. VAT), 2013-18
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- Figure 8: France: Specialist clothing retailers, forecast sales (excl. VAT), 2018-23
Inflation
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- Figure 9: France: Consumer prices * of clothing and footwear, Annual % change, 2013-17
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- Figure 10: France: Consumer prices * of clothing and footwear, Annual % change, Jan 2017 –July 2018
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Channels of Distribution
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- Figure 11: France: Estimated distribution of spending on clothing and footwear, 2017
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Companies and Brands – What You Need to Know
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- Young fashion retailers and online growing fastest while older brands struggle
- Primark threatens further disruption
- Online spending driving growth
Leading Players
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- A polarising market
- The casualties
- The successes
- The Primark effect
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- Figure 12: France: Leading specialist clothing retailers, sales (excl. VAT), 2013-17
- Figure 13: France: Leading specialist clothing retailers, outlets, 2013-17
- Sales per outlet
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- Figure 14: France: Leading specialist clothing retailers, sales per outlet, 2014-17
Market Shares
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- Figure 15: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2013-17
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Online
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- Online activity
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- Figure 16: France: Broadband connections (percentage of households), 2010-17
- Shopping for clothing online
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- Figure 17: France: Online purchasing, 2013-17
- Leading online players
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- Figure 18: France: Leading retailers’ estimated clothing sales online, 2017
The Consumer – What You Need to Know
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- In-store most popular but online growing
- Store-based specialists remain the most popular
- But non-specialists significant, in-store and online
- Shopper profiles
- Most shop around and price is a key factor
- Green concerns also motivate shoppers
- Social media and online
Where they Shop for Clothes
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- In-store most popular but online growing
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- Figure 19: France: Channels used for buying clothes, July 2018
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- Figure 20: France: Channels used for buying clothes, July 2018
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- Figure 21: France: Retailers used for buying clothes in the last 12 months, July 2018
- Customer profiles by named retailers
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- Figure 22: France: Profile of clothes shoppers by type of retailer, july 2018
Attitudes to Shopping for Clothes
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- Social media and online
- Body image concerns
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- Figure 23: France: Attitudes to shopping for clothes, July 2018
- Attitudes by retailer
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- Figure 24: France: Attitudes to shopping for clothes, by people who shop at family retailers: Kiabi, La Halle, Primark, July 2018
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- Figure 25: France: Attitudes to shopping for clothes, by people who shop at fashion chains: Etam, H&M, Zara, July 2018
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- Figure 26: France: Attitudes to shopping for clothes, by people who shop at online pureplayers: Zalando, Amazon, July 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
ASOS
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- What we think
- Highlighting inclusivity
- Sustainability and welfare pledges
- Collaboration and innovation
- Try before you buy
- Athleisure launches
- Seamless shopping
- Company background
- Company performance
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- Figure 27: ASOS: group financial performance, 2012/13-2016/17
- Retail offering
C&A
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- What we think
- Playing the sustainability card
- Digital presents best opportunity for growth
- Store overhauls show potential
- Company background
- Company performance
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- Figure 28: C&A: Group financial performance, 2013/14-2017/18
- Figure 29: C&A: Outlet data, 2013/14-2017/18
- Retail offering
Etam Group
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- What we think
- Market leader in lingerie in France
- Acquisitions on the cards?
- Diversification
- New dual branded Paris flagship
- 1.2.3 struggling
- Building omnichannel integration
- Company background
- Company performance
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- Figure 30: Etam Group (Europe): Group sales performance, 2013-17
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- Figure 31: Etam Group: Outlet data, 2013-17
- Retail offering
H&M Hennes & Mauritz
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- What we think
- A new fascia joins the stable
- Technology enhancing the customer experience
- A first in pet streetwear
- Localisation
- Making fashion circular
- COS expansion into China
- Company background
- Company performance
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- Figure 32: H&M Hennes & Mauritz: group financial performance, 2012/13-2016/17
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- Figure 33: H&M Hennes & Mauritz: outlet data, 2012/13-2016/17
- Retail offering
Grupo Inditex
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- What we think
- Online
- Where next
- Company background
- Company performance
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- Figure 34: Grupo Inditex, sales and outlets by format, 2017
- Figure 35: Grupo Inditex, performance by brand, 2016-17
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- Figure 36: Grupo Inditex: group financial performance, 2013/14-2017/18
- Figure 37: Grupo Inditex: outlet data, 2013/14-2017/18
- Retail offering
Kiabi
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- What we think
- A bold vision for growth
- International expansion is a major focus
- Using technology to improve the in-store customer experience
- Company background
- Company performance
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- Figure 38: Kiabi: Group financial performance, 2012/13-2016/17
- Figure 39: Kiabi: Outlet data, 2012/13-2016/17
- Retail offering
Primark
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- What we think
- Europe to remain focus of expansion
- Can Primark continue without an e-commerce presence?
- Company background
- Company performance
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- Figure 40: Primark/Penneys: group financial performance, 2013/14-2017/18
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- Figure 41: Primark/Penneys: outlet data, 2013/14-2017/18
- Retail offering
Vivarte
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- What we think
- Is the crisis over?
- Company background
- Company performance
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- Figure 42: Vivarte: Group sales performance, 2012/13-2016/17
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- Figure 43: Vivarte: French store numbers, 2012/13-2016/17
- Retail offering
Zalando
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- What we think
- Expanding brand partnership scheme
- Driving out friction in delivery, returns and payments
- Working towards delivering a truly personalised on-site experience
- Head-to-toe fashion
- Conversational commerce to tackle customer pain points
- Dealing with excess and unwanted stock in a non-wasteful manner
- Company background
- Company performance
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- Figure 44: Zalando: group financial performance, 2013-17
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- Figure 45: Zalando: key metrics, 2016-H1 2018
- Retail offering
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