“Consumers show a strong satisfaction with the product research and purchase options on offer in financial services. The transition from branches to online channels has been profound in most markets. Consumers now not only express a belief in needing to use online research channels to find the best deal, but also express a preference for them.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Product Research and Purchasing in Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Product Buying Activity
Prompts to Purchase
Product Research
First Point of Contact
Purchase Methods
The Path to Purchase
Attitudes towards Product Research and Purchase
Attitudes towards Choice of Product Providers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
17th May 2019
“Insurers are responding to regulatory intervention and media attention on the so-called loyalty penalty. Saga’s shift in strategy follows Aviva in taking the focus away from annual renewal to a more long-term value-based proposition, one in which price comparison sites are more a research channel than a purchase one.”
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Apps are yet to take a central role but personal loans show the way
