Financial Services: The Path to Purchase - UK - June 2015
Financial Services: The Path to Purchase - UK - June 2015

“Online channels now dominate all stages of the research and purchase process in most financial markets. There is still a group who prefer to use branch-based services, but most consumers now expect to be able to find, research and arrange any product online. A provider that has a sub-standard offering is now at a major disadvantage.”

– Rich Shepherd, Financial Services Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Product Buying Activity
Prompts to Purchase
Product Research
First Point of Contact
Purchase Methods
The Road to Purchase
Attitudes towards Product Research and Purchase