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Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
"The hot and cold cereal category continues to experience consistent declines, hitting a five-year sales low of $10.3 billion in 2019 following a modest 1% decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or lack thereof, to no avail of hot cereal’s stability. Growth in the category will rely on moving past the breakfast occasion, embracing indulgence where applicable and ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Types of Hot and Cold Cereal Consumed
Hot and Cold Cereal Consumption
Change in Hot and Cold Cereal Consumption
Reasons for Increased Consumption
Reasons for Decreased Consumption
Hot and Cold Cereal Behavior
Hot and Cold Cereal Perceptions
Interest in Innovation
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Hot and Cold Cereal
What’s Working?
What’s Struggling?
What’s Next?
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
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