Table of Contents
Overview
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- What you need to know
- Covered in this report
- Excluded
Executive Summary
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- The market
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- Figure 1: Best-and Worst-case forecast of total passenger car sales volume, China, 2013-23
- Figure 2: Best-and worst-case forecast of basic passenger car sales volume, China, 2013-23
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- Figure 3: Best-and worst-case forecast of muv sales volume, China, 2013-23
- Figure 4: Best-and worst-case forecast of suv sales volume, China, 2013-23
- Companies and brands
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- Figure 5: Company brand market share in volume, 2015-17
- The consumer
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- Figure 6: Types of car brands for planned purchase in the next 12 months, April 2018
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- Figure 7: Future car purchasing channels, April 2018
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- Figure 8: Car feature preference, April 2018 vs 2016
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- Figure 9: Car functions, April 2018
- What we think
Issues and Insights
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- KOL marketing in automotive industry
- The facts
- The implications
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- Figure 10: Advertisement of Volvo XC 40
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- Figure 11: Weibo of No.38 car review centre and Geely’s vice president repost
- Figure 12: Monthly sales volume of Lynk 01
- Dedicated into the brand
- The facts
- The implications
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- Figure 13: Lynk & Co centre
- Being an expert on the car aftermarket
- The facts
- The implications
The Market – What You Need to Know
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- Cooling down for new passenger car market
- Benefits are fading out
Market Size and Forecast
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- Winter is coming for new passenger car market
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- Figure 14: Sales volume and growth rate of total new passenger car market, 2013-18
- Market expected to grow at a CAGR of 3.1% till 2023
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- Figure 15: Best-and Worst-case forecast of total passenger car sales volume, China, 2013-23
Market Drivers
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- Vehicle purchase tax discount ended in 2017
- Government subsidy being phased out in new energy car market
- Growth speed slowing down in SUV market
- Momentum of the second hand market affecting sales of new cars
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- Figure 16: Comparison of sales volume of second hand and new passenger cars, 2013-17
- Consumers’ attitudes towards car hire
Market Segmentation
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- Toughest year since 2013
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- Figure 17: Best-and worst-case forecast of basic passenger car sales volume, China, 2013-23
- MUV market is expected to recover slowly from 2020
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- Figure 18: Best-and worst-case forecast of muv sales volume, China, 2013-23
- Growth of SUV market slowed down significantly in 2017
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- Figure 19: Best-and worst-case forecast of suv sales volume, China, 2013-23
Key Players – What You Need to Know
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- Geely is the star in the top ten lists
- Entering into the international market with innovations on the design
- The innovation has gone further
Market Share
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- Top ten companies are gaining momentums
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- Figure 20: Company brand market share, 2015-17
- American brands are losing market share
- Geely is the shining star in 2017
Competitive Strategies
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- Chinese brands step into international
- Innovations on the in-car functions
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- Figure 21: Nio queen’s co-pilot seat
- Figure 22: Byton’s adjustable car seats
- Pushing the outside design of SUVs to a new level
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- Figure 23: 2019 Volkswagen Tiguan
- Figure 24: Lynk 01
Who’s Innovating?
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- Fuel cell car – think different in the era of new energy car
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- Figure 25: Hyundai Nexo fuel cell car
- Aero Cars
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- Figure 26: AeroMobile 5.0 VTOL
- Wireless charging from BMW
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- Figure 27: BMW wireless charging
The Consumer – What You Need to Know
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- Chinese brands’ ownership improved but German brands dominate future purchasing plan
- Looking for better
- Parking assistance is the buzz of the year but safety is still the priority for budget cars
Car Brand
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- German brands dominate consumers’ future car purchasing choices
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- Figure 28: Types of car brands for planned purchase in the next 12 months, April 2018
- Chinese car brands surpass American brands as the third place in car ownership in 2018
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- Figure 29: Car brands ownership, April 2018 vs July 2017
- German brand is expected to see more growth in the future
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- Figure 30: Brands ownerships vs future planned purchasing brands, April 2018
- Potential core consumers of Chinese brand are aged from 25-29 and 40-49
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- Figure 31: Types of car brands for planned purchase – Chinese brands, by age, April 2018
- American brands and Korean brands are preferred by young generations
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- Figure 32: Types of car brands for planned purchase - Korean brands, by gender and age, April 2018
- German brands and Japanese brand find their niche market separately
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- Figure 33: Types of car brands for planned purchase – Germany and Japanese brands, by household income, April 2018
Car Models
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- Top 20 models that consumers plan to buy
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- Figure 34: Car models that consumers plan to buy next, top 20, April 2018
- Volkswagen dominates the top 20 model list
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- Figure 35: Car models that consumers plan to buy most, top 20, April 2018
Car Budget
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- Small consumption upgrade in car price
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- Figure 36: The price range of car planned to purchase, April 2018 vs July 2017 vs July 2016
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- Figure 37: Average target price, 2015-18
- Figure 38: The price range of car planning to purchase, by car owners and buyers, April 2018
- Desirable price range by brands
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- Figure 39: The price range of car planned to purchase by brands against average, April 2018
Future Car Purchasing Channels
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- 4S store is still consumers’ first choice to purchase their next vehicles
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- Figure 40: Future car purchasing channels, April 2018
- More older males prefer 4S store, but younger females think out of the box
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- Figure 41: Future car purchasing channels, by gender and age, April 2018
- Figure 42: Future car purchasing channels – automobile show, by gender and age, April 2018
- Chinese brands need to improve 4S stores’ service
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- Figure 43: Future car purchasing channels, by car brands, April 2018
Preferred Car Features
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- The need for urban commuting is rising like never before
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- Figure 44: Car feature preference, April 2018 vs 2016
- Different price range defines different features
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- Figure 45: Car feature preference against average, April 2018
Desired Car Functions
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- Parking assistance is the buzz of the year
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- Figure 46: Car functions, April 2018
- Car functions by car brands
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- Figure 47: Car functions by car brands, April 2018
- Safety should be prioritised in budget cars
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- Figure 48: Car functions against average among consumers whose budget is below RMB200,000, April 2018
AR/VR Commercial Applications
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- AR beats VR as the most welcome commercial application
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- Figure 49: AR/VR Commercial applications, April 2018
- Fast purchase decision-making process by AR/VR
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- Figure 50: AR/VR Commercial applications, April 2018
- Enthusiasm from consumers for more AR/VR commercials
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- Figure 51: AR/VR Commercial applications, April 2018
- AR/VR as the supplementary method for test drive
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- Figure 52: AR/VR Commercial applications, April 2018
Meet the Mintropolitans
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- Higher affordability for car price range
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- Figure 53: Car price by consumer classification, April 2018
- Positive attitudes on AR/VR from Mintropolitans
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- Figure 54: AR/VR applications by consumer classification, April 2018
Appendix – Market Size and Forecast
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- Figure 55: Total sales volume of new passenger cars, 2013-23
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Appendix – Market Segmentation
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- Figure 56: Total sales volume of suvs, 2013-23
- Figure 57: Total sales volume of muvs, 2013-23
- Figure 58: Total sales volume of basic passenger cars, 2013-23
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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