Car Purchasing Process - China - September 2018
Car Purchasing Process - China - September 2018

“The sales of SUVs will continue to grow but the SUV is going to reach saturation point. It comes as no surprise that German brands dominate consumers’ future car purchasing plans and that 4S stores are the major purchasing channel for consumers. However, it is a surprise to see that Chinese brands have grown so fast in the last year. Parking assistance has become the must-have item of the year ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Car Brand
Car Models
Car Budget
Future Car Purchasing Channels
Preferred Car Features
Desired Car Functions
AR/VR Commercial Applications
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Methodology and Abbreviations