Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Growth slows in quieter year for football
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- Figure 1: Forecast of consumer expenditure* on sports betting, 2012/13-2022/23
- Remote beats retail as racing retains value lead
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- Figure 2: Consumer expenditure on sports betting, by sport and channel, 2016/17
- Betting shop closures threaten visibility and access
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- Figure 3: Betting shop numbers, March 2014-March 2018
- Companies and brands
- Shop closures set to trim multichannel lead
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- Figure 4: Estimated operator revenue shares of UK sports betting market, 2017
- The consumer
- ‘Sports dads’ can deepen the player pool
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- Figure 5: Participation in gambling activities, June 2017 and May 2018
- More players on football’s team
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- Figure 6: Sports bet on, June 2017 and May 2018
- New retail technologies failing to catch up with online
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- Figure 7: Methods of sports betting, June 2017 and May 2018
- Smartphones hit the front
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- Figure 8: Devices used to bet on sport online, June 2017 and May 2018
- Few shocks in World Cup betting market
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- Figure 9: FIFA World Cup betting intentions, February 2014 and May 2018
- Russia 2018 a big-screen event
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- Figure 10: Locations for watching matches bet on at FIFA World Cup 2018, May 2018
- Casual bettors put fun first
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- Figure 11: World Cup betting habits, May 2018
Issues and Insights
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- What can the World Cup tell us about the future of football betting?
- The facts
- The implications
- Will sports betting win or lose from gaming machine crackdown?
- The facts
- The implications
The Market – What You Need to Know
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- Growth slows in a quieter year for football
- Remote revenues push ahead of retail
- Horseracing emerges in the lead
- Collateral damage risk from gaming machines crackdown
Market Size and Forecast
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- Growth rates governed by football competition
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- Figure 12: Consumer expenditure* on sports betting, 2012/13-2022/23
- Forecast
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- Figure 13: Forecast of consumer expenditure* on sports betting, 2012/13-2022/23
- Forecast methodology
Market Segmentation
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- Remote revenues extend their lead
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- Figure 14: Consumer expenditure* on sports betting, by channel, 2015/16-2017/18
- Horseracing defies the odds of retail decline
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- Figure 15: Consumer expenditure on sports betting, by sport and channel, October 2016-September 2017
Market Drivers
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- Betting shops closures threaten visibility over access
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- Figure 16: Betting shop numbers, March 2014-March 2018
- Multichannel still a one-way street
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- Figure 17: Multichannel* sports bettors, by age, May 2018
- Gaming innovation closes the mobile gap
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- Figure 18: Change in levels of use of smartphones/tablets to gamble online, by activity, March 2017-April 2018
- Gambling market competition closing up
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- Figure 19: Consumer expenditure on gambling, by segment, October 2016-September 2017
Companies and Brands – What You Need to Know
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- Multichannel lead threatened by shop closure plans
- New operators jump into the pools
- Adspend continues to rise
Market Share
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- Shop closures set to trim multichannel lead
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- Figure 20: Estimated operator revenue shares of UK sports betting market, 2017
Launch Activity and Innovation
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- Pools dip a toe in more competitive waters
- Seeing is believing
- In-race data to put racing back in the running
- New markets offer speed, automation and winning big
Advertising and Marketing Activity
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- Competition forces brands to spend to be seen
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- Figure 21: Main monitored media advertising expenditure of leading UK sports betting operators*, 2015-17
- Spending follows bettors online
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- Figure 22: Main monitored media advertising expenditure of leading UK sports betting operators, by media type, 2015-17
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- More depth needed in player pool
- Football attracts most players
- Online activity stays ahead of retail
- Smartphones dominate device choices
- World Cup has a familiar look
- Big screens the first choice
- Casual bettors put fun first
Sports Bettors
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- Serving up snacks for sports dads
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- Figure 23: Participation in gambling activities, June 2017 and May 2018
Sports Bet On
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- Could in-play put racing back in the running?
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- Figure 24: Sports bet on, June 2017 and May 2018
- Market’s long tail offers test bed for innovation
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- Figure 25: Repertoires of sports bet on, May 2018
Sports Betting Channels
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- No change in channel preferences
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- Figure 26: Methods of sports betting, June 2017 and May 2018
- Self-service in need of a helping hand
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- Figure 27: Use of self-service betting terminals, by other methods of betting on sport, May 2018
Online Sports Betting Devices
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- Smartphones pull clear of the competition
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- Figure 28: Devices used to bet on sport online, June 2017 and May 2018
- Device diversity set to decline?
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- Figure 29: Repertoires of devices used to bet on sport online, May 2018
World Cup Betting
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- A familiar look – But new signings still possible
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- Figure 30: FIFA World Cup betting intentions, February 2014 and May 2018
Locations for Watching Games Bet On
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- World Cup and television still the classic match
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- Figure 31: Locations for watching matches bet on at FIFA World Cup 2018, May 2018
World Cup Betting Habits
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- Casual bettors drawn to sport’s less serious side
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- Figure 32: World Cup betting habits, May 2018
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 33: Forecast of consumer expenditure* on sports betting, 2017/18-2022/23
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