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Breakfast Foods - US - July 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Breakfast Foods - US - July 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know

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Breakfast Foods - US - July 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Breakfast Consumption
Breakfast Source
Breakfast Attributes
Breakfast Foods Consumed
Breakfast Food Perceptions
Breakfast Scenarios
Healthy Breakfast
Food and Drink Shopper Segmentation

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Breakfast Foods - US - July 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Breakfast Foods - US - July 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Market Factors
Appendix – Data Sources and Abbreviations
Search

What you need to know

Boosting the importance of breakfast is in order. Only 51% of US adults think breakfast is more important than lunch or dinner, down from 55% in 2014, and less than half say it sets the tone for their day. Nevertheless, consumption is high. 92% of US adults eat breakfast during the week and 95% do so on the weekend. Opportunity for portable options is strong, with 12% of weekday breakfast eaters doing so while in transit, and 15% doing so at their destination. Foodservice occasions spike on weekends, with 29% of breakfast eaters doing so at a restaurant on weekends, compared to 19% who do during the week.

Definition

This Report explores a variety of issues related to breakfast including what consumers eat for breakfast and what motivates them to purchase breakfast foods, the importance of convenience and nutrition at breakfast, as well as various attitudes and behaviors related to the breakfast occasion. The Report builds on analysis introduced in Mintel’s What’s for Breakfast – US, July 2016.

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