What you need to know
The beauty and personal care sector have been more inclined to develop unisex products. However, a significant number of male consumers seek products specifically developed for men, such as fragrances and deodorants, thus brands need to understand their needs and what benefits they are looking for. According to the survey conducted for this Report, male consumers are interested in antiperspirant body care products, fragrances that help them relax, and shampoos that gradually reduce gray hair with each wash, for example.
Definition
This Report investigates men’s attitudes toward BPC (beauty and personal care) products in Brazil and it does not include market data.
The consumer research was conducted online by Lightspeed/Mintel in April 2018 and was answered by 750 men aged 16+ (see Methodology). Detailed demographics can be found in the Databook.
The products included in the consumer section are:
Deodorant/antiperspirant
Shampoo and/or conditioner
Body cleansing products
Body moisturizer
Sunscreen/sun protection
Facial moisturizer
Hairstyling products
Hair color products
Hair regrowth products
Fragrances
Facial cleansing products
Male-specific products
Beard/mustache moisturizer/balm
Beard/mustache shampoo and/or conditioner
Beard/mustache oil
Beard/mustache wax
Beard/mustache cleanser
Makeup for men
Customizable grooming products
Body care products that prolong the effects of exercise
Antiperspirant body care products (ie sweat control)
Scents or fragrances that help me relax
Shampoo that gradually reduces gray hair with each wash
Hair suncare products
Daily use products to avoid ingrown hair
Facial wipes for men
