What you need to know
Recent coverage of plastic and its impact on the environment is influencing how people feel about household care packaging, leading to consumer interest in more sustainable, ethical packaging. However, with many consumers focused on price when buying products in this sector, it remains to be seen how any potential price increase on the basis of subsequent packaging innovation will be received.
Packaging has yet to fully react to the increased focus on fragrance from consumers and brands. Few products offer the chance to trial scent before purchase, highlighting a way for brands pushing differentiation on the basis of fragrance to engage with shoppers at the point of purchase.
Products covered in this Report
This Report examines new product development and consumer trends in the UK market for household care packaging in relation to consumer products. This includes outer and inner packaging purchased with products, but excludes packaging used for bulk transportation and industrial purposes.
The Report also considers the role that labelling plays in enhancing packaging in terms of on-shelf appeal and providing product information.
Household care products include: air care, hard surface care, toilet care, cleaning equipment, dishwashing products, paper products and fabric care, but the main focus of the consumer research in this Report is on the following product categories:
Fabric care, including predominantly laundry detergents, but also fabric conditioners and other fabric care products
Dishwashing products, including hand and machine dishwashing, as well as ancillary products
Household hard surface cleaners, including all-purpose/multipurpose and specialist cleaners.
This Report does not follow the usual format of market intelligence Reports, due to the nature of the industry. For example, the large number of suppliers in this industry means that it is not applicable to include a section on brand share data, while due to the absence of consumer-facing sales of packaging as a standalone product, it is not applicable to include a section on market size.
