What you need to know
This Report covers how parents choose products and from which mother & baby product retail channels, and their motives. It focuses on how parents research for the best products and seek advice. It includes analysis of how parents compare retailers, as well as how they choose between products by seeking certain key benefits. The Report also looks at how parents also research about mother & baby products, as well as advice about parenting. All of these factors are crucial for mother & baby products retailers to know when attempting to stand out in this highly fragmented and competitive market. It is certainly still a growth market, despite falling birth rates, and is trending towards higher-quality, higher-value products and advisory services. This Report also analyses how it is the services, especially for parental advice and infant development, that are becoming increasingly important differentiators in mother & baby products retail brands.
Covered in this Report
This Report covers physical store and online retail sites selling significant ranges of goods meant for use in babycare in the People’s Republic of China.
For the purposes of this Report, mother and baby retailers refers to retail chains, standalone stores and online retailers which predominantly or significantly stock products aimed specifically at babies and mothers (parents) of babies. These products include:
Baby foods including infant formula milk and baby supplementary foods (eg cereals, purées, rusks)
Baby feeding products, including bottles, nipples, sterilisers, etc.
Babycare products including baby nappies/diapers; baby skincare products (eg baby oil, sun block, nappy rash cream), baby shower and bath products (eg shampoo, body wash) and baby feeding products (eg feeding bottle, tableware)
Baby clothes and footwear
Baby durable goods, including toys and baby cots/bedding, strollers and car seats.
Retailers include mother and baby specialist retailers, supermarkets and hypermarkets, department stores, online mother and baby specialist portals (eg Babytree, mama.cn, PC Baby, yaolan.com), and online general retailers (eg Yihaodian, JD.com, Tmall).
