Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS
Executive Summary
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- A $3.7 BILLION MARKET, DRIVEN BY BREATH FRESHENING
- GUM AND MINTS WIDELY ACCEPTED BY CONSUMERS, WITH PREFERENCES MAINLY BY AGE
- HIGH LEVEL OF ACQUISITIONS
- INNOVATION, COMPETITION HIGH
- SUGARLESS GUM LEADING OTHER SEGMENTS
- LARGE COMPANIES, HEAVY ADVERTISING
- CONVENIENCE STORES TOP CHANNEL
- FUTURE OF SOLID GROWTH
Market Drivers
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- FRESH BREATH KEY
- AGE STRUCTURE
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- Figure 1 U.S. population, by age, 2005 and 2010
- PRODUCT INNOVATION HIGH
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- Figure 2 New product introductions for gum and mints, 1998-2002
- NEW PRODUCTS EXPANDING THE CATEGORY—NOT CANCELING EACH OTHER OUT
- ACQUISITIONS
- JOINT VENTURES REFINING THE WAY GROWTH OCCURS
Market Size & Trends
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- Figure 3 Total U.S. retail sales of gum and mints, at current and constant prices, 1997-2002
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Market Segmentation
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- OVERVIEW
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- Figure 4 Sales of gum and mints, segmented by type, 2000 & 2002
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- Graph 1 Sales of gum and mints, segmented by type, 1997-2002
- SUGARLESS GUM, EXCLUDING DENTAL GUM
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- Figure 5 Sales of sugarless gum, 1997-2002
- REGULAR GUM
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- Figure 6 Sales of regular gum, 1997-2002
- BREATH FRESHENING MINTS
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- Figure 7 Sales of breath freshening mints, 1997-2002
- ANTISMOKING GUM
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- Figure 8 Sales of antismoking gum, 1997-2002
- BREATH STRIPS
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- Figure 9 Sales of breath strips, 1997-2002
- CANDY MINTS
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- Figure 10 Sales of candy mints, 1997-2002
- DENTAL GUM
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- Figure 11 Sales of dental gum, 1997-2002
Supply Structure
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- FOREIGN TRADE
- COMPANIES AND BRANDS
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- Figure 12 FDM manufacturer sales of gum and mints in the U.S., 2000 & 2002
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- Graph 2 FDM manufacturer share of sales of gum and mints in the U.S. in 2002
- SUGARLESS GUM, EXCLUDING DENTAL GUM
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- Figure 13 FDM brand sales of sugarless gum, excluding dental gum, in the U.S., 2000 & 2002
- REGULAR GUM
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- Figure 14 FDM brand sales of regular gum in the U.S., 2000 & 2002
- BREATH FRESHENING MINTS
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- Figure 15 FDM brand sales of breath freshening mints in the U.S., 2000 & 2002
- ANTISMOKING GUM
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- Figure 16 FDM brand sales of antismoking gum in the U.S., 2000 & 2002
- BREATH STRIPS
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- Figure 17 FDM brand sales of breath strips in the U.S., 2000 & 2002
- CANDY MINTS
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- Figure 18 FDM brand sales of candy mints in the U.S., 2000 & 2002
- DENTAL GUM
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- Figure 19 FDM brand sales of dental gum in the U.S., 2000 & 2002
- MANUFACTURER PROFILES
- Brach's Confections
- Cadbury Schweppes
- Church & Dwight
- Ferrero USA
- GlaxoSmithKline
- Hershey Foods
- Kraft Foods
- Perfetti Van Melle USA
- Pfizer
- Wm. Wrigley Jr.
Advertising & Promotion
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- INTRODUCTION
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- Figure 20 Total advertising spending by leading gum and mint manufacturers, 1999 and 2001
- BRACH’S CONFECTIONS
- CADBURY SCHWEPPES
- CHURCH & DWIGHT
- FERRERO USA
- GLAXOSMITHKLINE
- HERSHEY FOODS
- KRAFT FOODS
- PFIZER
- PERFETTI VAN MELLE USA
- WM. WRIGLEY JR.
Retail Distribution
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- OVERVIEW
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- Figure 21 U.S. retail sales of gum and mints, by channel, 2000 & 2002
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- Graph 3 U.S. sales of gum and mints by store type, 1997-2002
- CONVENIENCE STORES
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- Figure 22 U.S. convenience store sales of gum and mints, 1997-2002
- SUPERMARKETS
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- Figure 23 U.S. supermarket sales of gum and mints, 1997-2002
- DRUG STORES
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- Figure 24 U.S. drug store sales of gum and mints, 1997-2002
- MASS MERCHANDISERS
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- Figure 25 U.S. mass merchandiser sales of gum and mints, 1997-2002
- VENDING MACHINES
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- Figure 26 U.S. vending machine sales of gum and mints, 1997-2002
The Consumer
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- INTRODUCTION
- GUM AND MINT CONSUMERS
- Incidence of chewing gum and eating mints
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- Figure 27 Who chews gum and who eats mints, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
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- Figure 28 Who chews gum and who eats mints, by gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
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- Figure 29 Who chews gum and who eats mints, by race and ethnicity, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
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- Figure 30 Who chews gum and who eats mints, adults by age, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over
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- Figure 31 Who chews gum and who eats mints, teens by age and gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 2,546 teens aged 12-17
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- Figure 32 Who chews gum and who eats mints, children by age and gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 2,665 children aged 6-11
- Amount of gum chewed and mints eaten
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- Figure 33 Amount of gum chewed in last seven days, April 2001-May 2002 “Number of pieces chewed in the last seven days:”Base: 11,563 gum users aged 18 and over, 2,453 gum using children aged 6-11, and 2,217 gum using teens aged 12-17
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- Figure 34 Amount of gum chewed in last seven days, by race and ethnicity, April 2001-May 2002 “Number of pieces chewed in the last seven days:”Base: 11,563 gum users aged 18 and over, 2,453 gum using children aged 6-11, and 2,217 gum using teens aged 12-17
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- Figure 35 Amount of mints eaten in last 30 days, April 2001-May 2002 “Number of rolls or packs eaten in the last 30 days:”Base: 12,674 mint eaters aged 18 and over, 1,881 children aged 6-11 who eat mints, and 2,019 teens aged 12-17 who eat mints
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- Figure 36 Amount of mints eaten in last 30 days, by race and ethnicity, April 2001-May 2002“Number of rolls or packs eaten in the last 30 days:”Base: 12,674 mint eaters aged 18 and over, 1,881 children aged 6-11 who eat mints, and 2,019 teens aged 12-17 who eat mints
- Consumer preference of regular/sugarless gum and mints
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- Figure 37 Type of gum chewed, adults and teens, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over and 2,217 gum using teens aged 12-17
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- Figure 38 Type of gum chewed, adults and teens, by race and ethnicity, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over and 2,217 gum using teens aged 12-17
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- Figure 39 Type of gum chewed, adults by age, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over
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- Figure 40 Type of mints eaten by adults and teens, April 2001-May 2002 “Types you eat:”Base: 12,674 breath mint users aged 18 and over and 2,019 teen breath mint users aged 12-17
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- Figure 41 Type of mints eaten, adults by age, April 2001-May 2002 “Types you eat:”Base: 11,563 gum users aged 18 and over
- REASONS FOR CHEWING GUM AND EATING MINTS
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- Figure 42 Reasons for chewing gum, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
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- Figure 43 Reasons for chewing gum, by gender, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
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- Figure 44 Reasons for chewing gum, by age, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
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- Figure 45 Reasons for eating mints, December 2002 “For which of the following reasons do you eat mints?”Base: 766 respondents aged 18 and over who eat mints
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- Figure 46 Reasons for eating mints, by age, December 2002 “For which of the following reasons do you eat mints?”Base: 766 respondents aged 18 and over who eat mints
- WHERE GUM AND MINTS ARE PURCHASED
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- Figure 47 Where gum and mints are purchased, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
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- Figure 48 Where gum and mints are purchased, by gender, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
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- Figure 49 Where gum and mints are purchased, by age, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
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- Figure 50 Where gum and mints are purchased, by region, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Older population growing faster than other age brackets
- Joint ventures aid product development as well as marketing
- New flavors and ingredients continue to increase wide product range
- Innovative packaging continues to attract young and others
- Extreme competition will keep breath strips most active
- Oldest brands forced to revitalize or fade
- MARKET FORECAST
- Overview
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- Figure 51 Forecast of U.S retail sales of gum and mints, at current and constant prices, 2002-2007
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- Graph 4 Total U.S. retail sales of gum and mints, 1997-2002, and forecast for 2003-07, at current prices
- Gum
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- Figure 52 Forecast of U.S retail sales of gum, at current and constant prices, 2002-2007
- Mints and breath strips
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- Figure 53 Forecast of U.S retail sales of mints and breath strips, at current and constant prices, 2002-2007
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- GUM
- Church & Dwight: Arm & Hammer Advance White Gum
- Hershey Foods: Ice Breakers Unleashed
- Concord Confections: Dubble Bubble Sugar-Free Gum
- Nature Mart: Xylichew Chocolate Flavored Gum
- Schuster Marketing: Blitz Power Gum
- Wrigley: Dragon Fire Hot Cinnamon Gum
- CAP Candy: Lunar Bubble Dust
- Amerifit: Vitamin Gumballs
- BREATH STRIPS
- Pfizer: Listerine PocketPak
- Altria Group: Altoids Breath Strips
- CVS Drugstores: Breath Strips
- Wrigley: Eclipse Flash Strips
- MINTS
- Mars: Mint Skittles
- VitechAmerica: Wintermynt Blast Sugar Free Breath Mints
- Perfetti Van Melle: Mentos
- Chupa Chups USA: Smints
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