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Gums & Mints - US - February 2003

INTRODUCTION & ABBREVIATIONS
INTRODUCTION
OTHER RELEVANT REPORTS
DEFINITION
ABBREVIATIONS
EXECUTIVE SUMMARY
A $3.7 BILLION MARKET, DRIVEN BY BREATH FRESHENING
GUM AND MINTS WIDELY ACCEPTED BY CONSUMERS, WITH PREFERENCES MAINLY BY AGE
HIGH LEVEL OF ACQUISITIONS
INNOVATION, COMPETITION HIGH
SUGARLESS GUM LEADING OTHER SEGMENTS
LARGE COMPANIES, HEAVY ADVERTISING
CONVENIENCE STORES TOP CHANNEL
FUTURE OF SOLID GROWTH
MARKET DRIVERS
FRESH BREATH KEY
AGE STRUCTURE
Figure 1 U.S. population, by age, 2005 and 2010
PRODUCT INNOVATION HIGH
Figure 2 New product introductions for gum and mints, 1998-2002
NEW PRODUCTS EXPANDING THE CATEGORY—NOT CANCELING EACH OTHER OUT
ACQUISITIONS
JOINT VENTURES REFINING THE WAY GROWTH OCCURS
MARKET SIZE & TRENDS
Figure 3 Total U.S. retail sales of gum and mints, at current and constant prices, 1997-2002
MARKET SEGMENTATION
OVERVIEW
Figure 4 Sales of gum and mints, segmented by type, 2000 & 2002
Graph 1 Sales of gum and mints, segmented by type, 1997-2002
SUGARLESS GUM, EXCLUDING DENTAL GUM
Figure 5 Sales of sugarless gum, 1997-2002
REGULAR GUM
Figure 6 Sales of regular gum, 1997-2002
BREATH FRESHENING MINTS
Figure 7 Sales of breath freshening mints, 1997-2002
ANTISMOKING GUM
Figure 8 Sales of antismoking gum, 1997-2002
BREATH STRIPS
Figure 9 Sales of breath strips, 1997-2002
CANDY MINTS
Figure 10 Sales of candy mints, 1997-2002
DENTAL GUM
Figure 11 Sales of dental gum, 1997-2002
SUPPLY STRUCTURE
FOREIGN TRADE
COMPANIES AND BRANDS
Figure 12 FDM manufacturer sales of gum and mints in the U.S., 2000 & 2002
Graph 2 FDM manufacturer share of sales of gum and mints in the U.S. in 2002
SUGARLESS GUM, EXCLUDING DENTAL GUM
Figure 13 FDM brand sales of sugarless gum, excluding dental gum, in the U.S., 2000 & 2002
REGULAR GUM
Figure 14 FDM brand sales of regular gum in the U.S., 2000 & 2002
BREATH FRESHENING MINTS
Figure 15 FDM brand sales of breath freshening mints in the U.S., 2000 & 2002
ANTISMOKING GUM
Figure 16 FDM brand sales of antismoking gum in the U.S., 2000 & 2002
BREATH STRIPS
Figure 17 FDM brand sales of breath strips in the U.S., 2000 & 2002
CANDY MINTS
Figure 18 FDM brand sales of candy mints in the U.S., 2000 & 2002
DENTAL GUM
Figure 19 FDM brand sales of dental gum in the U.S., 2000 & 2002
MANUFACTURER PROFILES
Brach's Confections
Cadbury Schweppes
Church & Dwight
Ferrero USA
GlaxoSmithKline
Hershey Foods
Kraft Foods
Perfetti Van Melle USA
Pfizer
Wm. Wrigley Jr.
ADVERTISING & PROMOTION
INTRODUCTION
Figure 20 Total advertising spending by leading gum and mint manufacturers, 1999 and 2001
BRACH’S CONFECTIONS
CADBURY SCHWEPPES
CHURCH & DWIGHT
FERRERO USA
GLAXOSMITHKLINE
HERSHEY FOODS
KRAFT FOODS
PFIZER
PERFETTI VAN MELLE USA
WM. WRIGLEY JR.
RETAIL DISTRIBUTION
OVERVIEW
Figure 21 U.S. retail sales of gum and mints, by channel, 2000 & 2002
Graph 3 U.S. sales of gum and mints by store type, 1997-2002
CONVENIENCE STORES
Figure 22 U.S. convenience store sales of gum and mints, 1997-2002
SUPERMARKETS
Figure 23 U.S. supermarket sales of gum and mints, 1997-2002
DRUG STORES
Figure 24 U.S. drug store sales of gum and mints, 1997-2002
MASS MERCHANDISERS
Figure 25 U.S. mass merchandiser sales of gum and mints, 1997-2002
VENDING MACHINES
Figure 26 U.S. vending machine sales of gum and mints, 1997-2002
THE CONSUMER
INTRODUCTION
GUM AND MINT CONSUMERS
Incidence of chewing gum and eating mints
Figure 27 Who chews gum and who eats mints, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
Figure 28 Who chews gum and who eats mints, by gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
Figure 29 Who chews gum and who eats mints, by race and ethnicity, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over, 2,665 children aged 6-11, and 2,546 teens aged 12-17
Figure 30 Who chews gum and who eats mints, adults by age, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 20,936 adults aged 18 and over
Figure 31 Who chews gum and who eats mints, teens by age and gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 2,546 teens aged 12-17
Figure 32 Who chews gum and who eats mints, children by age and gender, April 2001-May 2002 “Do you eat breath mints?” “Do you chew chewing gum/bubble gum?”Base: 2,665 children aged 6-11
Amount of gum chewed and mints eaten
Figure 33 Amount of gum chewed in last seven days, April 2001-May 2002 “Number of pieces chewed in the last seven days:”Base: 11,563 gum users aged 18 and over, 2,453 gum using children aged 6-11, and 2,217 gum using teens aged 12-17
Figure 34 Amount of gum chewed in last seven days, by race and ethnicity, April 2001-May 2002 “Number of pieces chewed in the last seven days:”Base: 11,563 gum users aged 18 and over, 2,453 gum using children aged 6-11, and 2,217 gum using teens aged 12-17
Figure 35 Amount of mints eaten in last 30 days, April 2001-May 2002 “Number of rolls or packs eaten in the last 30 days:”Base: 12,674 mint eaters aged 18 and over, 1,881 children aged 6-11 who eat mints, and 2,019 teens aged 12-17 who eat mints
Figure 36 Amount of mints eaten in last 30 days, by race and ethnicity, April 2001-May 2002“Number of rolls or packs eaten in the last 30 days:”Base: 12,674 mint eaters aged 18 and over, 1,881 children aged 6-11 who eat mints, and 2,019 teens aged 12-17 who eat mints
Consumer preference of regular/sugarless gum and mints
Figure 37 Type of gum chewed, adults and teens, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over and 2,217 gum using teens aged 12-17
Figure 38 Type of gum chewed, adults and teens, by race and ethnicity, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over and 2,217 gum using teens aged 12-17
Figure 39 Type of gum chewed, adults by age, April 2001-May 2002 “Types you chew:”Base: 11,563 gum users aged 18 and over
Figure 40 Type of mints eaten by adults and teens, April 2001-May 2002 “Types you eat:”Base: 12,674 breath mint users aged 18 and over and 2,019 teen breath mint users aged 12-17
Figure 41 Type of mints eaten, adults by age, April 2001-May 2002 “Types you eat:”Base: 11,563 gum users aged 18 and over
REASONS FOR CHEWING GUM AND EATING MINTS
Figure 42 Reasons for chewing gum, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
Figure 43 Reasons for chewing gum, by gender, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
Figure 44 Reasons for chewing gum, by age, December 2002 “For which of the following reasons do you chew gum?”Base: 595 respondents aged 18 and over who chew gum
Figure 45 Reasons for eating mints, December 2002 “For which of the following reasons do you eat mints?”Base: 766 respondents aged 18 and over who eat mints
Figure 46 Reasons for eating mints, by age, December 2002 “For which of the following reasons do you eat mints?”Base: 766 respondents aged 18 and over who eat mints
WHERE GUM AND MINTS ARE PURCHASED
Figure 47 Where gum and mints are purchased, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
Figure 48 Where gum and mints are purchased, by gender, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
Figure 49 Where gum and mints are purchased, by age, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
Figure 50 Where gum and mints are purchased, by region, December 2002 “In which of the following places have you bought gum or mints in the past month?”Base: 779 respondents aged 18 and over who have purchased gum or mints in the past month
SUMMARY
FUTURE & FORECAST
FUTURE TRENDS
Older population growing faster than other age brackets
Joint ventures aid product development as well as marketing
New flavors and ingredients continue to increase wide product range
Innovative packaging continues to attract young and others
Extreme competition will keep breath strips most active
Oldest brands forced to revitalize or fade
MARKET FORECAST
Overview
Figure 51 Forecast of U.S retail sales of gum and mints, at current and constant prices, 2002-2007
Graph 4 Total U.S. retail sales of gum and mints, 1997-2002, and forecast for 2003-07, at current prices
Gum
Figure 52 Forecast of U.S retail sales of gum, at current and constant prices, 2002-2007
Mints and breath strips
Figure 53 Forecast of U.S retail sales of mints and breath strips, at current and constant prices, 2002-2007
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
GUM
Church & Dwight: Arm & Hammer Advance White Gum
Hershey Foods: Ice Breakers Unleashed
Concord Confections: Dubble Bubble Sugar-Free Gum
Nature Mart: Xylichew Chocolate Flavored Gum
Schuster Marketing: Blitz Power Gum
Wrigley: Dragon Fire Hot Cinnamon Gum
CAP Candy: Lunar Bubble Dust
Amerifit: Vitamin Gumballs
BREATH STRIPS
Pfizer: Listerine PocketPak
Altria Group: Altoids Breath Strips
CVS Drugstores: Breath Strips
Wrigley: Eclipse Flash Strips
MINTS
Mars: Mint Skittles
VitechAmerica: Wintermynt Blast Sugar Free Breath Mints
Perfetti Van Melle: Mentos
Chupa Chups USA: Smints

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