Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
- Excluded:
Executive Summary
-
- The market
- Permanent products limit growth
-
- Figure 1: Best- and worst-case forecast of UK value sales of hair colourants, 2012-22
- Temporary solutions and long-range problems
- Companies and brands
- Speaking out
-
- Figure 2: UK brand shares in value sales of hair colourants, year ending January 2018
- Instant appeal
-
- Figure 3: New product launches in hair colourants, by launch type, January 2015-February 2018
- Revamping the message
- The consumer
- A supporting cast
-
- Figure 4: At-home hair colourant products used in the last 12 months, January 2018
-
- Figure 5: Frequency of using at-home hair colourants in the last 12 months, January 2018
- Trend troubles
-
- Figure 6: Dyed hair colour of adults, January 2018
- Results through retail
-
- Figure 7: Retail channels where hair colourants are purchased, by age, January 2018
- A colourful experience
-
- Figure 8: Barriers to using at-home hair colourants, January 2018
- Be kind to the masses
-
- Figure 9: Interest in hair colourant innovation, by at-home or salon, January 2018
- What we think
Issues and Insights
-
- Complete solutions for dark hair
- The facts
- The implications
- Personalised innovation
- The facts
- The implications
The Market – What You Need to Know
-
- Permanent products limit growth
- Temporary colourants lead the way
- Support for premium
- Who needs colourants?
Market Size and Forecast
-
- A temporary solution
-
- Figure 10: UK retail value sales of hair colourants, at current and constant prices, 2012-22
- Slow growth ahead
-
- Figure 11: Best- and worst-case forecast of UK value sales of hair colourants, 2012-22
- Forecast methodology
Market Segmentation
-
- Disappointing performance for permanent products
-
- Figure 12: UK retail value sales of hair colourants, by segment, 2016 and 2017
- Not bright, not right
Channels to Market
-
- The value spectrum
-
- Figure 13: UK retail value sales of hair colourants, by retail channel, 2016 and 2017
-
- Figure 14: Josh Wood Colour range, February 2018
Market Drivers
-
- Ageing population changes colourant needs
-
- Figure 15: Trends in the age structure of the UK population, by gender, 2012-22
- Strand/patch tests may become a thing of the past
- Frequent dyeing linked to health problems
- Building bonds in mass haircare
-
- Figure 16: Attitudes towards women’s haircare, December 2017
- A call for subtlety
-
- Figure 17: ‘PB&J’ hair colouring technique, November 2017
- Nature versus science
-
- Figure 18: Reasons for purchasing natural/organic toiletries, September 2017
-
- Figure 19: L’Oréal Botanea, 2018
Companies and Brands – What You Need to Know
-
- Speaking out
- Instant appeal
- Revamping the message
- Sign of the times
Market Share
-
- Support earns share
-
- Figure 20: Brand shares in hair colourants, years ending January 2017 and 2018
- Quiet innovation
-
- Figure 21: Clairol Nice‘n Easy colourant campaign, January 2018
Launch Activity and Innovation
-
- The root of it all
-
- Figure 22: New product launches in hair colourants, by launch type, January 2015-February 2018
-
- Figure 23: Top fastest-growing and declining claims in the hair colourants sector, 2016-17
- Stick with it
-
- Figure 24: Stick format colourants, 2017
- Figure 25: New product launches in hair colourants, by top ultimate companies, 2017
-
- Figure 26: Colourant launches from L’Oréal and Superdrug, 2017
Advertising and Marketing Activity
-
- Changing focus delays spending
-
- Figure 27: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by media type, January 2015-February 2018
-
- Figure 28: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by product segment, January 2015-February 2018
- Figure 29: L’Oréal Magic Retouch advert, October 2017
- Shining brightly
-
- Figure 30: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by top five companies, 2017
- Figure 31: Garnier Olia and Nutrisse TV campaigns, 2017
- Nielsen Ad Intel coverage
Brand Research
-
- Brand map
-
- Figure 32: Attitudes towards and usage of selected brands, April 2018
- Key brand metrics
-
- Figure 33: Key metrics for selected brands, April 2018
- Not many brands seen as worth paying more for
-
- Figure 34: Attitudes, by brand, April 2018
- Brand personality: mass brands maintain a fun and accessible image
-
- Figure 35: Brand personality – Macro image, April 2018
- Just for Men more associated with negative traits
-
- Figure 36: Brand personality – Micro image, April 2018
- Brand analysis
- L’Oréal Préférence could renew interest among young adults
-
- Figure 37: User profile of L’Oréal Préférence, April 2018
- Garnier Nutrisse could extend natural image
-
- Figure 38: User profile of Garnier Nutrisse, April 2018
- Schwarzkopf Live proposition grabs attention
-
- Figure 39: User profile of Schwarzkopf Live, April 2018
- Should Just for Men break with tradition?
-
- Figure 40: User profile of Just for Men, April 2018
- Color Wow could go far
-
- Figure 41: User profile of Color Wow, April 2018
The Consumer – What You Need to Know
-
- A supporting cast
- Trend troubles
- Results through retail
- A colourful experience
- Be kind to the masses
Use of At-Home Colourants
-
- Creating a support system
-
- Figure 42: At-home hair colourant products used in the last 12 months, January 2018
-
- Figure 43: John Frieda haircare and colourants products, Kao brands, 2012-17
- Usage driven by young women…
-
- Figure 44: Types of at-home hair colourants products used in the last 12 months, by gender, January 2018
-
- Figure 45: Types of at-home hair colourants products used by women in the last 12 months, by age, January 2018
- …but frequency driven by men
-
- Figure 46: Frequency of using at-home hair colourants in the last 12 months, January 2018
Colour Choices
-
- A light in the dark
-
- Figure 47: Natural hair colour of adults, January 2018
-
- Figure 48: Dyed hair colour of adults, January 2018
- Results without ramifications
-
- Figure 49: Colour of natural and dyed hair, January 2018
-
- Figure 50: Knight & Wilson Pureplex Bond Reconstructing Colour Cream, 2018
Purchase of At-Home Colourants
-
- Inspired choices
-
- Figure 51: Retail channels where hair colourants are purchased, by age, January 2018
- Online customisation
-
- Figure 52: eSalon custom hair colourant kit, 2018
Barriers to Using At-Home Colourants
-
- Overcoming contentment
-
- Figure 53: Barriers to using at-home hair colourants, January 2018
- A damaging reputation
Interest in Colourants Innovation
-
- Gentle products hold mass appeal
-
- Figure 54: Interest in hair colourant innovation, January 2018
- A salon hand
-
- Figure 55: Interest in hair colourant innovation, by at-home or salon, January 2018
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
- Forecast methodology
Appendix – Companies and Brands
-
-
- Figure 56: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by leading companies and other, 2016 and 2017
-
Back to top