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Dining Out - Canada - March 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Dining Out - Canada - March 2018
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors

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Dining Out - Canada - March 2018
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Where Canadians are Eating
Frequency of Restaurant Patronization
Dayparts: When Canadians Eat at Restaurants
Reasons for Patronizing Restaurants
Motivators for Patronizing Chain Restaurants
Motivators for Patronizing Independent Restaurants

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Dining Out - Canada - March 2018
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Dining Out - Canada - March 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – TURF Analysis Methodology
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What you need to know

With just over half (54%) of the population either getting takeout or dining out, it can be said that Canadians are regulars at foodservice vendors. With young consumers having a hankering for non-traditional meal occasions, foodservice vendors are well positioned to increase traffic beyond dinner and lunches. While practical considerations of being time-pressed will play a role, there is a strong emotional component associated with eating out – be it rewarding oneself or dining with family or friends. Canadians are driven to chain and independent restaurants for different reasons, meaning that traction will be had by honing in on the unique value propositions of each.

Definitions

For the purposes of this Report, Mintel has used the following definitions:

  • QSRs (quick-service restaurants) – Used interchangeably with “fast food”, QSRs specialize in inexpensive, convenient meals. There is no waiter service, no alcoholic beverages and a low price point. Examples include: McDonald’s, KFC and Pizza Pizza.

  • Fast casual restaurants – These establishments are characterized by a higher price point than QSRs, though not as high as full-service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread and Five Guys.

  • LSRs (limited-service restaurants) – These establishments provide foodservice in which customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants. The other category within LSRs includes snacks and non-alcoholic beverage bars, cafeterias, grills and grill buffets.

  • FSRs (full-service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services. They include the restaurant segments: midscale, casual dining and fine dining.

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