What you need to know

The beauty category has continued to grow through 2017, with the highest growth coming from beauty devices. Women are minimizing their daily beauty routines and are searching for products that can do it all in the least amount of time. Going forward, women will continue to demand customized products to reduce the number of products needed to create their individual looks.


This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:

  • Haircare

  • Skincare (face and body)

  • Color cosmetics

  • Nail color and care

  • Fragrances

  • Beauty devices

Excluded from this Report are personal care products that are used for regular hygiene and grooming such as:

  • Soap, bath, and shower products

  • Shaving and hair removal products

  • Antiperspirant and deodorant

  • Oral care

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