Table of Contents
Executive Summary
-
- The market
- Appealing to alternative demographics
- Consumers set to remain cautious spenders
- BAAPS reports fall in number of surgeries performed in 2016
- The consumer
- Attitudes towards appearance
-
- Figure 1: Contentment with selected body parts, November 2017
- Experience of surgery low, but opportunities remain
-
- Figure 2: Experience of and interest in selected surgical cosmetic procedures, November 2017
- Interest in non-surgical procedures outstrips surgeries
-
- Figure 3: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
- The benefits of pre-surgical psychological screening
-
- Figure 4: Attitudes towards surgical cosmetic procedures, November 2017
- The normalisation of non-invasive cosmetic procedures
-
- Figure 5: Attitudes towards non-surgical cosmetic procedures, November 2017
- Pitching cosmetic procedures as a preventative measure
-
- Figure 6: Reasons for undergoing a surgical or non-surgical cosmetic procedure, November 2017
- What we think
Issues and Insights
-
- Encouraging a proactive approach to cosmetic procedures
- The facts
- The implications
- Navigating women’s self-esteem
- The facts
- The implications
The Market – What You Need to Know
-
- Appealing to alternative demographics
- Consumers set to remain cautious spenders
- Obesity rates remain high
- BAAPS reports fall in number of surgeries performed in 2016
- Rise in botched surgeries
Market Drivers
-
- Population continues to grow
-
- Figure 7: Trends in the age structure of the UK population, by gender, 2012-22
- Appealing to male audiences
- Financial confidence holds…
-
- Figure 8: The financial well-being index, January 2015-November 2017
- ...but remains strongest amongst older demographics
-
- Figure 9: Current financial wellbeing, by age, November 2017
- Obesity rates remain high
-
- Figure 10: Body mass index (BMI), overweight and obesity prevalence in England, by age, 2016
- BAAPS reports fall in number of surgeries performed in 2016
-
- Figure 11: Trends in types of cosmetic procedures, 2012-16
- BPC market ebbs at demand for cosmetic procedures
- BAAPS reports rise in botched surgeries
- Celebrity enhancement: a double-edged sword
The Consumer – What You Need to Know
-
- Perfecting over rectifying
- Brits want better smiles
- Women less happy with their appearance than men
- Experience of surgery low, but opportunities remain
- Interest in non-surgical procedures outstrips surgeries
- Growing the male audience
- The benefits of psychological screening pre-surgery
- The UK as a cosmetic surgery hotspot
- The normalisation of non-invasive cosmetic procedures
- Cosmetic procedures as a preventative measure
Attitudes towards Appearance
-
- Perfecting over rectifying
-
- Figure 12: Contentment with selected body parts, November 2017
- Brits prove generally happy with their faces…
-
- Figure 13: Proportion of adults who indicate that they are unhappy/very unhappy with appearance of their teeth, by gender and age, November 2017
- …but less satisfied with their bodies
- Women less happy with their appearance than men
-
- Figure 14: Proportion of adults who indicate that they are unhappy/very unhappy (NET) with selected body parts, by gender, November 2017
Experience of and Interest in Surgical Procedures
-
- Experience of surgery low, but opportunities remain
-
- Figure 15: Experience of and interest in selected surgical cosmetic procedures, November 2017
- Interest in surgeries higher amongst women
-
- Figure 16: Interest in selected surgical cosmetic procedures, by gender, November 2017
-
- Figure 17: Women’s interest in selected surgical cosmetic procedures, by age, November 2017
- Young men prove most interested in hair transplant procedures
-
- Figure 18: Men’s interest in selected surgical cosmetic procedures, by age, November 2017
Experience of and Interest in Non-surgical Procedures
-
- Interest in non-surgical procedures outstrips surgeries
-
- Figure 19: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
-
- Figure 20: 3D-Lipo ‘Dying To Be Beautiful’ campaign, September 2016
- New technologies boost non-surgical market
- Social media normalises non-surgical procedures for young women
-
- Figure 21: Interest in selected non-surgical cosmetic procedures, by gender, November 2017
- Growing the male audience
-
- Figure 22: Interest in any non-surgical cosmetic procedures (NET), by gender and age, November 2017
- Teeth whitening proves most popular non-surgical procedure
-
- Figure 23: Proportion of adults interested in professional teeth whitening, by age, November 2017
Attitudes towards Surgical Procedures
-
- The benefits of pre-surgery psychological screening
-
- Figure 24: Attitudes towards surgical cosmetic procedures, November 2017
- The UK as a cosmetic surgery hotspot
-
- Figure 25: Agreement with the statement “It is just as safe having surgical procedures performed abroad as in the UK”, by age, November 2017
Attitudes towards Non-surgical Procedures
-
- High demand for more regulation for non-surgical procedures
-
- Figure 26: Attitudes towards non-surgical cosmetic procedures, November 2017
- The normalisation of non-invasive cosmetic procedures
-
- Figure 27: Agreement with selected attitudes towards non-surgical cosmetic procedures, by age, November 2017
- The growing threat of BPC innovation
-
- Figure 28: Agreement with the statement “You can achieve the same effects with beauty products as you can with non-surgical procedures”, by age, November 2017
Reasons for Undergoing Cosmetic Procedures
-
- A third of all adults undergo procedures to boost self-confidence
-
- Figure 29: Reasons for undergoing as surgical or non-surgical cosmetic procedure, by gender, November 2017
- Men more influenced by others’ experience
- Pitching cosmetic procedures as a preventative measure
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Back to top