What you need to know

That Brits are generally happy with their appearance presents a significant challenge for an industry that is centred on helping people to change how they look. However, operators in the cosmetic procedures market can widen their appeal by moving away from the current association with drastic appearance changes and instead highlight their relevance in enabling people to safeguard their image for the future.

The industry can also benefit from expanding beyond the realms of visual changes, with clinics introducing new measures to help people manage the emotional difficulties that often accompany poor self-image.

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