Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
Executive Summary
-
- The market
- Ethnic restaurants and takeaways continue to grow
-
- Figure 1: UK ethnic restaurants and takeaways market, value sales, 2012-22
- The opportunities for growth
- Companies and brands
- Slowing new store growth
-
- Figure 2: Selected UK ethnic restaurants, market share by outlet numbers, 2014-17
- Menu innovations
- Takeaway innovations
- Restaurant formats
- The consumer
- Venues visited
-
- Figure 3: Types of ethnic eateries visited, October 2017
- Frequency of use
-
- Figure 4: Frequency of eating in at ethnic eateries, October 2017
- Motivations for use
-
- Figure 5: Motivations for using ethnic eateries, October 2017
- Consumer behaviours
-
- Figure 6: Behaviours towards ethnic restaurants and takeaways, October 2017
- What we think
Issues and Insights
-
- Attracting more women
- The facts
- The implications
- Catering to families
- The facts
- The implications
- Retaining Millennials
- The facts
- The implications
The Market – What You Need to Know
-
- Continued growth expected
- The opportunities presented
- The challenges faced
Segment Performance, Market Size and Forecast
-
- Ethnic restaurants and takeaways market is worth £11 billion in 2017…
-
- Figure 7: UK ethnic restaurants and takeaways market, value sales, 2012-22
- …and forecast to reach £15 billion by 2022
-
- Figure 8: UK ethnic restaurants and takeaways market, value sales, 2012-22
- Eat-in segment
- Ethnic eat-in restaurants show signs of slowdown
-
- Figure 9: UK ethnic eat-in restaurants market, value sales, 2012-22
- The opportunities
-
- Figure 10: UK ethnic eat-in restaurants market, value sales, 2012-22
- Takeaway segment
- Ethnic takeaways look set to prop up total market
-
- Figure 11: UK ethnic takeaway/home delivery market, value sales, 2012-22
- The opportunities
-
- Figure 12: UK ethnic takeaway/home delivery market, value sales, 2012-22
- Forecast methodology
Market Drivers
-
- Consumers face income squeeze
- Hospitality recruitment at its most difficult
- Rising business rates
- National Living Wage and National Minimum Wage
- Britain’s population
-
- Figure 13: Trends in the age structure of the UK population, 2011-16 and 2016-21
- Growth of the workforce
-
- Figure 14: Employment and unemployment trends, 2011-16 and 2016-21
- Gender difference in food behaviours
-
- Figure 15: Trends in food behaviours which consumers do all of the time, April 2016-November 2017
- Consumers who are obsessed with food
-
- Figure 16: Trend in selected food attitudes, April 2016-November 2017
- Trends in healthy food factors
-
- Figure 17: Trends in healthy food factors, April 2016-November 2017
Companies and Brands – What You Need to Know
-
- Examples of brands that are slowing down new store growth
- Examples of brands that are growing
- New on the food and drink menu
- Notable restaurant formats
- Notable takeaway concepts
- Notable digital apps
Market Share
-
- Wagamama leads the casual dining sector
- Slowing down new store growth
-
- Figure 18: Selected UK ethnic restaurants, market share by outlet numbers, 2014-17
- Mom-and-pops face pressure as casual dining restaurants expand
-
- Figure 19: Selected ethnic restaurants and takeaways, market share by revenue, 2014-16
Company Profiles
-
- Branded chains
- Wagamama
-
- Figure 20: Key financial data for Wagamama Limited, 2014-16
- Itsu
-
- Figure 21: Key financial data for Itsu Limited, 2014 and 2015
- YO! Sushi
-
- Figure 22: Key financial data for YO! Sushi UK Limited, 2014-16
- Wasabi
-
- Figure 23: Key financial data for Wasabi Co. Limited, 2015 and 2016
- Pho
-
- Figure 24: Key financial data for Pho Trading Limited, 2014 and 2015
- Tortilla
-
- Figure 25: Key financial data for Mexican Grill Limited, 2014-16
- Wahaca
-
- Figure 26: Key financial data for Oaxaca Limited, 2014-16
- Turtle Bay
-
- Figure 27: Key financial data for Turtle Bay Restaurants Limited, 2015 and 2016
- Las Iguanas
-
- Figure 28: Key financial data for Las Iguanas Limited, 2015 and 2016
- Ones to watch
- Giggling Squid
- Taco Bell
- Wrapchic
- Bibimbap To Go
- Shoryu Ramen
- Chopstix
- El Mexicana
- Rodizio Preto
- Bavava Restaurants
Launch Activity and Innovation
-
- Standout menu concepts
- Fast food concepts push sharing platters
- South American concepts uplift all-you-can-eat
- East Asian concepts roll out cook-it-yourself
- Japanese tea ceremonies meet afternoon tea
- Londoners drive demand for ethnic breakfast
- Asian cuisines fuel demand for craft beer
- Healthy options become mainstream
- Potential to develop ‘fusion’ dishes
- Test kitchen menus
- Notable restaurant formats
- ‘Grocerants’ are restaurants inside grocery stores
- Casual dining restaurants focus on cocktails
- Street food market stalls
- Notable takeaway concepts
- Halal takeaway hits crowdfunding target
- Dark kitchens
- Grab-and-go
- Click-and-collect
- Digital apps that stand out
- Third-party ordering app – New features
- A loyalty app that uses gamification
- Restaurant booking app for foreign students
- Opportunities in FMCG
-
- Figure 29: Examples of ethnic restaurant-branded products, 2017
The Consumer – What You Need to Know
-
- Consumer usage habits
- Most visited venues for eating in
- Frequency of eating in
- Features that drive interest among eat-in consumers
- Most visited venues for buying takeaways
- Frequency of buying takeaways
- Features that drive interest among takeaway consumers
- Understanding the motivations of consumers
- Examining consumer behaviours towards ethnic eateries
Overall Usage
-
- Four in five Brits eat ethnic food out of home
-
- Figure 30: Overall usage of ethnic eateries, October 2017
- Half of Brits eat in and order takeaway from ethnic eateries
- More people order takeaway than eat in at ethnic eateries
-
- Figure 31: Overall usage of ethnic eateries, October 2017
Venues Visited – Eat-in
-
- Chinese restaurants lead eat-in segment
- South Asian restaurants the second best performers
- One in five Brits have eaten in at Mexican restaurants
-
- Figure 32: Types of ethnic eateries visited to eat in, October 2017
- Londoners drive demand for ethnic cuisines
- Middle Eastern
- Caribbean
- Japanese
- Southeast Asian
- South American
- Korean and Moroccan cuisines are emerging
-
- Figure 33: Types of ethnic eateries visited to eat in, by those living in Inner and Greater London, October 2017
- Most people eat in at one type of ethnic eatery
-
- Figure 34: Repertoire of types of ethnic eateries visited to eat in, October 2017
- Understanding the promiscuous eat-in consumers
-
- Figure 35: Any type of ethnic eateries visited to eat in, by any type of ethnic eateries visited to eat in, October 2017
Frequency of Use – Eat-in
-
- Understanding the rare users
- Understanding the frequent users
-
- Figure 36: Frequency of eating in at ethnic eateries, October 2017
- Half of Japanese restaurant diners often go for sit-down meals
-
- Figure 37: Any frequency of eating in at ethnic eateries, by any type of ethnic eateries visited to eat in, October 2017
Features of Interest – Eat-in
-
- Women are restaurant deal-seekers
- Parents are drawn to cashless payment options
-
- Figure 38: Interests in eat-in features, October 2017
Venues Visited – Takeaway
-
- Chinese dominates the takeaway segment
- South Asian restaurants the second best performer
-
- Figure 39: Types of ethnic eateries visited to order takeaway, October 2017
- Demand for other ethnic cuisines driven by…
- Younger generations
-
- Figure 40: Types of ethnic eateries visited to order takeaway, by generation, October 2017
- Locations
-
- Figure 41: Types of ethnic eateries visited to order takeaway, by location, October 2017
- Most people order takeaway from one type of ethnic eatery
-
- Figure 42: Repertoire of types of ethnic eateries visited to order takeaway, October 2017
- Understanding the disloyal takeaway consumers
-
- Figure 43: Any type of ethnic eateries visited to order takeaway, by any type of ethnic eateries visited to order takeaway, October 2017
Frequency of Use – Takeaway
-
- Understanding the rare users
- Understanding the frequent users
-
- Figure 44: Frequency of ordering/buying takeaways from ethnic eateries, October 2017
- Four in five Caribbean takeaway users buy regularly
-
- Figure 45: Any frequency of ordering/buying takeaways from ethnic eateries, by any type of ethnic eateries visited to order takeaway, October 2017
Features of Interest – Takeaway
-
- Families seek deals when buying takeaways
- New channels to engage customers for takeaways
- Women are interested in click-and-collect
-
- Figure 46: Interests in takeaway features, October 2017
Encouraging Visits
-
- Buffets encourage most people to visit
- Women are drawn to shareable dishes
- Men are drawn to set meal offers
- On-the-go consumers demand grab-and-go options
- Londoners drive demand for niche experiences
- Men are interested in craft beer and food pairing
- Women are drawn to cocktail bars
-
- Figure 47: Motivations for using ethnic eateries, October 2017
Consumer Behaviours
-
- New opportunity in FMCG
- Relationship between food and travel
- New opportunity in street food markets
- Ethnic cuisines suit health trends
-
- Figure 48: Behaviours towards ethnic restaurants and takeaways, October 2017
CHAID Analysis
-
- Methodology
- Promote ethnic-inspired fusion dishes
-
- Figure 49: Ethnic restaurants and takeaways – CHAID – Tree output, October 2017
-
- Figure 50: Ethnic restaurants and takeaways – CHAID – Table output, October 2017
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
-
- Forecast methodology
- Best- and worst-case forecast
-
- Figure 51: Best- and worst-case forecasts for UK ethnic restaurants and takeaways market, 2017-22
- Figure 52: Best- and worst-case forecasts for eat-in market, 2017-22
- Figure 53: Best- and worst-case forecasts for takeaway/home delivery market, 2017-22
Back to top