Table of Contents
Introduction and Abbreviations
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- Evening Eating Habits – UK, Leisure Intelligence, September 2003
- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Slowdown in growth for burgers
- Chicken is growing at a faster rate than burgers
- Health, hygiene and quality are the main challenges
- Government interference a threat
- McDonald’s is still the leading player despite setbacks
- More competition from other eating out markets
- Location, location, location
- Innovation and evolution
Market Factors
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- Rising consumer expenditure
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- Figure 1: UK consumer expenditure and expenditure on restaurants, cafés, etc, 1999-2007
- Demographic changes
- Changes in age structure
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- Figure 2: Structure of the UK population, by age group, 1999-2007
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- Figure 3: Average weekly expenditure on eating out, by age group, 2002/03
- Changes in the socio-economic structure
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- Figure 4: Structure of the UK population, by socio-economic group, 1999-2007
- The impact of working patterns on takeaway consumption
- Eating out for convenience
- Competitive marketplace
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- Figure 5: Changes in the value of the chicken and burger market versus pizza and pasta and other fast foods, 1998-2003
- Children’s parties
- Food quality and obesity
Market Size and Trends
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- Figure 6: Expenditure on chicken and burger restaurant chains and takeaways, 1998-2003
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- Figure 7: The burger and chicken market, annual percentage growth, 1998-2003
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Market Segmentation
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- Burger bars
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- Figure 8: Trends in the UK burger market, at current and constant prices, 1998-2003
- Eat-in versus takeaway
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- Figure 9: Expenditure at burger bars, by eat-in and takeaway, 1998-2003
- Chicken outlets
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- Figure 10: Trends in the chicken market, at current and constant prices, 1998-2003
- Eat-in versus takeaway
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- Figure 11: Expenditure at chicken restaurants, by eat-in and takeaway, 1998-2003
The Supply Structure
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- Burger Bars
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- Figure 12: Leading burger chain operators, by number of UK outlets, 1995-2003
- McDonald’s Restaurants Ltd
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- Figure 13: McDonald’s financial performance, 2001-03
- Burger King
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- Figure 14: Burger King’s sales performance, 2001-03
- Wimpy Restaurants Group Limited
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- Figure 15: Wimpy’s financial performance, 2002 and 2003
- Chicken Outlets
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- Figure 16: Leading operators of chicken fast food restaurants, by number of UK outlets, 1995-2003
- KFC (Yum! Brands)
- Favorite Chicken & Ribs
- Dixy's Fried Chicken
- Nando's Chicken Restaurants Ltd
Advertising and Promotion
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- Figure 17: Leading brands’ expenditure on advertising, by medium, 2003
- Marketing initiatives and promotions
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The Consumer
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- Figure 18: Burger/chicken restaurants/takeaways used in the last three months, 1997-2003
- Users and non-users of chicken and burger restaurants
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- Figure 19: Users and non-users of burger/chicken restaurants, by gender, age and socio-economic group, November 2003
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- Figure 20: Users and non-users of burger/chicken restaurants, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 21: Users and non-users of burger/chicken restaurants, by working status, region and ACORN categories, November 2003
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- Figure 22: Users and non-users of burger/chicken restaurants, by media usage, supermarket usage and commercial TV viewing, November 2003
- Who visits McDonald’s, Burger King and KFC and other chains?
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- Figure 23: Major burger/chicken chains visited by fried chicken/burger consumers, by gender, age and socio-economic group, November 2003
- McDonald’s
- Burger King
- KFC
- Other chicken and burger chains
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- Figure 24: Major burger/chicken chains visited by fried chicken/burger consumers, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
- McDonald’s
- Burger King
- KFC
- Other chicken and burger chains
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- Figure 25: Major burger/chicken chains visited by fried chicken/burger consumers, by working status, region and ACORN categories, November 2003
- McDonald’s
- Burger King
- KFC
- Other chicken and burger chains
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- Figure 26: Major burger/chicken chains visited by fried chicken/burger consumers, by media usage, supermarket usage and commercial TV viewing, November 2003
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Consumer Attitudes and Targeting Opportunities
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- Figure 27: Attitudes towards visiting burger and chicken restaurants and takeaways, November 2003
- Chicken and burger bars users are quite positive about chicken and burger bars
- Burger and chicken bars are used primarily out of convenience
- Perception of fast food is changing
- For full demographics, see Consumer Attitudes and Targeting Opportunities – Detailed Demographics.
- Attitudes of users and non-users of burger and chicken restaurant/bars
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- Figure 28: Users’ and non-users’ attitudes towards burger/chicken restaurants/bars/takeaways, November 2003
- Attitudes of users of major burger and chicken chains
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- Figure 29: Users’ and non-users’ attitudes towards burger/chicken restaurants/bars/takeaways, by major burger/chicken chains, November 2003
- McDonald’s
- Burger King
- KFC
- Other burger and chicken chains
- Burger and chicken bar target groups
- Chicken and Burger Bar Evaders (52% of sample)
- Kid Treaters (18% of sample)
- Anti Fast Food Diners (15% of sample)
- Comfort Eaters (14% of sample)
- Target groups by demographics
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- Figure 30: Target groups, by gender, age and socio-economic group, November 2003
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- Figure 31: Target groups, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 32: Target groups, by working status, region and ACORN categories, November 2003
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- Figure 33: Target groups, by media usage, supermarket usage and commercial TV viewing, November 2003
- Target groups user type
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- Figure 34: Target groups, by users and non-users of chicken and burger restaurants, November 2003
- Target groups by major chicken and burger bar brands
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- Figure 35: Target groups, by brand visited, November 2003
- Brand loyalty
- Brand loyalty of specific demographic groups
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- Figure 36: Brand loyalty, by gender, age and socio-economic group, November 2003
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- Figure 37: Brand loyalty, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 38: Brand loyalty, by working status, region and ACORN categories, November 2003
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- Figure 39: Brand loyalty, by media usage, supermarket usage and commercial TV viewing, November 2003
- Brand loyalty by chain
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- Figure 40: Brand loyalty, by brand used, November 2003
- Brand loyalty by attitudes
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- Figure 41: Brand loyalty, by atttudinal statements, November 2003
- Brand loyalty by target groups
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- Figure 42: Brand loyalty, by target groups, November 2003
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Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Positive attitudes towards burger/chicken restaurants/takeaways
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- Figure 43: Positive attitudes towards burger/chicken restaurants/bars/takeaways, by gender, age and socio-economic group, November 2003
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- Figure 44: Positive attitudes towards burger/chicken restaurants/bars/takeaways, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 45: Positive attitudes towards burger/chicken restaurants/bars/takeaways, by working status, region and ACORN categories, November 2003
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- Figure 46: Positive attitudes towards burger/chicken restaurants/bars/takeaways, by media usage, supermarket usage and commercial TV viewing, November 2003
- Negative attitudes towards burger/chicken restaurants/takeaways
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- Figure 47: Negative attitudes towards burger/chicken restaurants/bars/takeaways, by gender, age and socio-economic group, November 2003
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- Figure 48: Negative attitudes towards burger/chicken restaurants/bars/takeaways, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 49: Negative attitudes towards burger/chicken restaurants/bars/takeaways, by working status, region and ACORN categories, November 2003
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- Figure 50: Negative attitudes towards burger/chicken restaurants/bars/takeaways, by media usage, supermarket usage and commercial TV viewing, November 2003
- Neutral attitudes towards burger/chicken restaurants/takeaways
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- Figure 51: Neutral attitudes towards burger/chicken restaurants/bars/takeaways, by gender, age and socio-economic group, November 2003
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- Figure 52: Neutral attitudes towards burger/chicken restaurants/bars/takeaways, by lifestage, Mintel’s Special Groups and the presence of children, November 2003
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- Figure 53: Neutral attitudes towards burger/chicken restaurants/bars/takeaways, by working status, region and ACORN categories, November 2003
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- Figure 54: Neutral attitudes towards burger/chicken restaurants/bars/takeaways, by media usage, supermarket usage and commercial TV vewing, November 2003
The Future
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- Market will continue to expand
- Changing demographics present new challenges
- Expansion will continue for chicken outlets…
- …but chicken won’t have it so easy
- Food quality and health issues will continue to have an impact
- Regulation and legislation likely to impinge on market growth
- Menu evolution
- Innovation in service
- Competitive pressure from all angles
- The threat of fast casual
Forecast
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- Figure 55: Forecast of the market of burger bars and chicken outlets, 2003-07
- Figure 56: Forecast of the UK burger bar market, by sector, 2003-07
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- Figure 57: Forecast of the UK chicken outlet market, by sector, 2003-07
- Factors incorporated
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