Examining the UK market for burger and chicken bars, this report assesses how it has developed since Mintel last investigated it in March 2002.

The fast food sector has generally grown at a much faster rate than the restaurant sector and it is improved sales from burger and fried chicken bars that have driven this success. Together, burger and chicken bars were estimated to be worth £3 billion in 2003. This growth comes in spite of much criticism laid at the door of burger and chicken bars, with both the media and government influencing consumers away from fast food and urging them to consider healthier options. The indisputable fact remains, however, that over half of the population still uses them.

Mintel’s report offers full analysis of all these trends and developments, as well the growing polarisation of burgers and fried chicken that is resulting from concern over red meat. Analysing the market’s size, trends, structure and consumers, Mintel’s research offers marketers and investors a valuable overview of the factors influencing the market’s dynamics. Designed to inform and focus marketing activity, Mintel’s research highlights areas of potential that, when focused on, will maximise your sales and increase your share of the burger and chicken bars market.

Through exclusive consumer research and authoritative market analysis this report provides insight into all the key issues facing the industry, including:

The slow down in growth in burgers

Chicken benefits at the burger’s expense

Fast food – we’re not meant to be ‘lovin’ it’ … but are we?

Government interference a real threat

Introduction of new menu’s, in response to consumer demand

Advertising takes a new stand

Challenges are health, hygiene, source and quality

More competition from other foods

Price - still a weapon in the battle for the consumer

Consumer attitudes towards burger and chickent bars

Consumer fast food purchasing trends