What you need to know
The Brazilian market of facial skincare products has suffered with the economic recession the country has faced in the last three years and with the tax rise on cosmetics. The category retail sales started growing at a slower pace in 2015, with a 2.5% increase. In 2016, it grew 1.8%. Anti-aging products lead the rank of retail drivers, followed by facial cleansers.
Definition
This Report examines the Brazilian facial skincare market.
The market data (retail sales and direct sales to consumers) considers anti-aging treatments, facial brightening products, facial moisturizers, facial cleansers, masks and products for specific areas of the face. Premium and popular products are included.
Medical products, such as acne treatment, for example, and items for the professional sector, such as those sold directly to consumers by beauty salons, are excluded from the market data.
The market data includes the following categories:
Anti-aging: serums, lotions, and creams with anti-aging properties.
Cleansing/toners: wipes, creams, gels, sprays, makeup removers and scrubs.
Moisturizers: creams and lotions with the main function of moisturizing the skin.
Brighteners: specific foams, lotions, and creams to whiten the skin.
Specific products: products and treatments for lips, eyes, nose, and neck.
The consumer section includes the following products:
Soaps (bar, liquid)
Sun care products
Facial moisturizers
Facial cleansers (eg milk, micellar water, oil)
Facial exfoliators/scrubs
Makeup removers (liquid, wipes)
Anti-aging treatments
Acne/anti-pimples treatment products
Facial masks/peels
Facial toners/astringents
Eye cream/gels
In 2017, market data has been compiled using a new methodology. As the Reports published before 2017 used a differentiated approach, it’s not possible to draw a direct comparison with current data.
