Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- 2017 to be a strong year for UK cinema
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- Figure 1: UK cinema market, forecast market value, 2012-22
- Star Wars tops the list once again in 2016
- Key players
- Cineworld has the highest number of UK screens
- AMC completes acquisition of Odeon and UCI
- Cineworld expands 4DX offering across UK
- Odeon launches its first luxury cinema in Europe
- Curzon introduces its own subscription streaming service
- The consumer
- Two in three people visited the cinema in the last year
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- Figure 2: Cinema visiting, September 2017
- Growth in advance booking as more people buy on their smartphone
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- Figure 3: Ticket booking method, September 2017
- Action is the most viewed film genre
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- Figure 4: Genre of film, September 2017
- Home cinema does pose a threat
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- Figure 5: Cinema behaviour, September 2017
- High interest in watching 4DX showings
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- Figure 6: Interest in 4DX screenings, September 2017
- What we think
Issues and Insights
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- Upcoming innovations to help diffuse streaming service threat
- The facts
- The implications
- High interest in 4DX suggests it will be seen as more than just a gimmick
- The facts
- The implications
The Market – What You Need to Know
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- Admissions fall slightly in 2016 but box office still hits record high
- 2017 set to be another great year for UK cinema
- Star Wars tops the list once again in 2016
- Site and screen numbers up further in 2016
- Major cinema chains form new global body
Market Size and Forecast
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- 2017 set to be another great year for UK cinema
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- Figure 7: UK cinema market, 2012-22
- Figure 8: UK cinema market, forecast market volume*, 2012-22
- Figure 9: UK cinema market, forecast market value, 2012-22
Market Segmentation
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- Admissions fall slightly in 2016 but box office still hits record high
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- Figure 10: UK cinema market, by segment, 2011-16
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- Figure 11: UK cinema admissions, 2000-16
- UK avoids US 2017 woes
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- Figure 12: UK cinema monthly admissions, 2012-17
- Figure 13: UK cinema monthly admissions, 2010-16
Market Drivers
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- Star Wars tops the list once again in 2016
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- Figure 14: Top 10 films, by gross box office in the UK, 2016
- Figure 15: Top films, by gross box office in the UK, 2011-17
- Site and screen numbers up further in 2016
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- Figure 16: UK cinema sites and screen, 2011-16
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- Figure 17: Trends in the number of digital and digital 3D cinema screens in the UK, 2011-15
- On-demand streaming services offer competition
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- Figure 18: Services used to watch on-demand TV, July 2017
- Major cinema chains form new global body
- Movie studios reportedly blaming Rotten Tomatoes for movie performances
Key Players – What You Need to Know
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- Cineworld has the highest number of UK screens
- AMC completes acquisition of Odeon and UCI
- Cineworld expands 4DX offering across UK
- Odeon launches its first luxury cinema in Europe
- Curzon introduces its own subscription streaming service
- Advertising spend increases 5.8%
Market Share
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- Cineworld has the highest number of UK screens
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- Figure 19: Major UK cinema operators’ sites and screens, October 2017*
- Figure 20: Major UK cinema operators, by number of screens, October 2016 and 2017
- AMC completes acquisition of Odeon and UCI
- Vue takes over Odeon Printworks
- Cineworld acquires another Empire cinema
Launch Activity and Innovation
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- Cineworld expands 4DX offering across UK
- Odeon launches its first luxury cinema in Europe
- Curzon introduces its own subscription streaming service
- Dunkirk is widest 70mm film release in years
- Samsung makes move to replace cinema projectors
- Promise of VR cinema may be getting closer
- Cameron aiming to offer Avatar 2 in glasses-free 3D in 2020
- Max Factor partners with boutique UK cinemas
Advertising and Marketing Activity
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- Advertising spend increases 5.8%
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- Figure 21: Recorded above-the-line, online display and direct mail advertising expenditure for UK film distributors and cinemas, 2012-16
- Warner Bros is largest advertiser among studios
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- Figure 22: Share of recorded above-the-line, online display and direct mail advertising expenditure by film distributors, 2016
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Two in three people visited a cinema in the last year
- Growth in advance booking as more people book on mobile devices
- Action is the most viewed film genre
- Home cinema does pose a threat
- Two in three 16-34s are interested in VR films
- High interest in watching 4DX showings
Cinema Visiting
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- Two in three people visited a cinema in the last year
- Parents of young children are biggest cinema-goers
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- Figure 23: Cinema visiting, September 2017
- Interest in 3D appears to be waning
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- Figure 24: Type of film seen, September 2017
Ticket Booking Method
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- Growth in advance booking
- More people buying tickets on smartphones and tablets
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- Figure 25: Ticket booking method, September 2017
- Advance bookings are usually made the day before
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- Figure 26: Booking in advance, September 2017
Genre of Film
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- Action is the most viewed film genre
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- Figure 27: Genre of film, September 2017
- Sequels are popular with parents of young children
Cinema Behaviour
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- Home cinema does pose a threat
- Keeping ahead of home devices
- Curzon looks to utilise popularity of subscription streaming
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- Figure 28: Cinema behaviour, September 2017
- Many want to go to the cinema regardless of the film they will see
- Two in three 16-34s are interested in VR films
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- Figure 29: Interest in watching virtual reality films, by age, September 2017
Interest in 4DX
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- High interest in watching 4DX showings
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- Figure 30: Interest in 4DX screenings, September 2017
- People are willing to pay more for 4DX
- 4DX doesn’t need to be limited to action films
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- Figure 31: Attitudes towards 4DX screenings, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviation
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 32: UK cinema market, volume* forecast, 2017-22
- Figure 33: UK cinema market, value forecast, 2017-22
- Forecast methodology
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