Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Snacking remains a hyper-competitive occasion
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- Figure 1: Foods eaten in the past week as a snack, July 2016
- Aging consumer base represents potential challenge for yogurt
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- Figure 2: Usage of any yogurt, by age, March 2017
- The opportunities
- Potential to grow yogurt penetration at dinner
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- Figure 3: Dayparts when yogurt is used, July 2017
- Health-focused innovation continues to drive consumer interest
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- Figure 4: Health-related areas of interest in yogurt, July 2017
- Canadians show interest in yogurts with “premium” flavours
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- Figure 5: Interest in yogurt with premium flavours and indulgent yogurts, July 2017
- Non-dairy yogurt represents potential opportunity among younger Canadians
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- Figure 6: Interest in dairy-free yogurt, by age, July 2017
- What it means
The Market – What You Need to Know
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- Yogurt growth expected to continue
- Focus on health to continue
- Canada’s aging population represents a potential challenge for yogurt
Market Size and Forecast
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- Yogurt’s growth expected to continue
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- Figure 7: Yogurt Canadian retail sales and fan chart forecast of market, at current prices, 2011-22
- Figure 8: Yogurt Canadian retail value sales and forecast of market, at current prices, 2012-22
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- Figure 9: Yogurt Canadian retail volume sales and fan chart forecast of market, 2011-22
- Figure 10: Yogurt company retail market share, by value (%), 2016
Market Factors
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- Canadians are more time-pressed
- Immigration fuelling Canada’s population growth
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- Figure 11: Foreign-born share of population of G8 countries and Australia
- Focus on health to continue
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- Figure 12: Body mass index, self-reported rate of being overweight or obese among Canadian adults, by gender, 2010-14
- Canada’s aging population represents a potential challenge for yogurt
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- Figure 13: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
Key Players – What You Need to Know
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- Yogurt continues to explore health avenues
- Opportunity for yogurt to penetrate dinner as Canadians’ flavour palates expand
- Indulgence doesn’t have to mean ‘bad for you’
What’s Working?
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- Yogurt continues to explore health avenues
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- Figure 14: Danone OIKOS SuperGrains, (Canada, February 2017)
Potential Challenges
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- Portable snacking draws cross-category competition
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- Figure 15: Foods eaten in the past week as a snack, July 2016
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- Figure 16: Retail market volume consumption per capita in select categories & CAGR, 2011 vs 2016
What’s Next?
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- Opportunity for yogurt to penetrate dinner as Canadians’ flavour palates expand
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- Figure 17: Sevan Shawarma Chicken Meze Dinner Kit, (Sweden, May 2017)
- Indulgence doesn’t have to mean ‘bad for you’
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- Figure 18: Dannon OIKOS Mayan Chocolate Flavor Yogurt (US, August 2017)
- Figure 19: Dannon OIKOS Triple Zero Chocolate Flavor Blended Greek Nonfat Yogurt (US, May 2017)
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- Figure 20: Woolworths Apple Pie Yogurt with Fruit Swirls (Australia, August 2017)
- Figure 21: Yoplait Mix-Ins Key Lime Crunch Traditional-Style Yogurt (US, July 2017)
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- Figure 22: Liberté Flan Caramel Dairy Dessert (Canada, September 2016)
- Figure 23: Liberté Crème Brûlée Dairy Dessert (Canada, October 2016)
- Ingredient focus allows promotion of artisan
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- Figure 24: Liberté Sweet Cream Whole Milk Yogurt (US, September, 2016)
- Figure 25: Liberté French Lavender Organic Whole Milk Yogurt (US, August, 2016)
- Figure 26: Yoplait Raspberry, Blueberry, Strawberry, and Peach Whole Milk Yogurt Assortment (Canada, March 2017)
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- Figure 27: Stonyfield Organic Vanilla Organic Whole Milk 100% Grassfed Yogurt (US, August 2017)
- Figure 28: Dreaming Cow Vanilla Agave Grass-Fed Cream Top Yogurt (US, August 2017)
- Figure 29: Greecologies Tasting Culture Greek Yogurt Lab 100% Grass-Fed Greek Yogurt with Thyme & Honey (US, August 2017)
- Continued opportunity for innovation in dairy-free yogurt
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- Figure 30: CoYo Natural Coconut Milk Yogurt Alternative (US, August 2017)
- Figure 31: Daiya Greek Yogurt Alternative with Strawberry (Canada, November 2016)
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- Figure 32: GT's CocoYo Living Coconut Yogurt (US, July 2017)
The Consumer – What You Need to Know
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- Yogurt’s popularity continues
- Flavour is the prime reason for eating yogurt
- Nutritional benefits strongly influence choice when selecting yogurt
- Demand for premium flavours
Yogurt Usage
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- Yogurt’s popularity continues
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- Figure 33: Yogurt retail volume, Canada, 2010-16
- Figure 34: Yogurt usage in the past three months, July 2017
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- Figure 35: Yogurt usage in the past three months, by age, July 2017
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- Figure 36: Yogurt usage in the past three months, by gender and age, July 2017
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- Figure 37: Yogurt usage frequency in the past three months, by type, July 2017
- Yogurt usage wanes over the course of the day
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- Figure 38: Dayparts when any yogurt is used, July 2017
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- Figure 39: Dayparts when spoonable and drinkable yogurt is used, July 2017
- Yogurt as an ingredient potential opportunity to support frequency
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- Figure 40: How yogurt is used, July 2017
- Yogurt underdeveloped in on-the-go occasion
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- Figure 41: Yogurt usage at work/school or in transit, July 2017
Reasons for Eating Yogurt
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- Flavour is the prime reason for eating yogurt
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- Figure 42: Reasons for eating yogurt or drinking yogurt drinks, July 2017
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- Figure 43: Top growing yogurt flavours, 2014-16
- Children’s presence is a key driver in yogurt consumption
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- Figure 44: Reasons for using yogurt, by age of children at home, July 2017
- Health and nutrition are key drivers for eating yogurt
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- Figure 45: Health-related reasons for using yogurt – Women, by age, July 2017
- Portability and convenience
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- Figure 46: Convenience-related reasons for using yogurt, by age, July 2017
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- Figure 47: Iögo Nano Apple-Cherry & Yogurt Snack (Canada, November 2015)
- Figure 48: Clif Bar & Company Shot Energy Gel with Razz Flavour (Germany, May 2017)
Factors That Influence Choice
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- Figure 49: Factors that influence purchase of yogurt and yogurt drinks, July 2017
- Nutritional benefits strongly influence choice when selecting yogurt
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- Figure 50: Impact of nutritional benefits in yogurt purchase, by region, July 2017
- Less is more for yogurt consumers
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- Figure 51: Impact of ‘no artificial ingredients’ in yogurt purchase, by gender and age, July 2017
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Innovation Opportunities in Yogurt
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- Figure 52: Areas of interest in yogurt, July 2017
- Alternative ingredients a means to bolster health considerations
- Demand for premium flavours
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- Figure 53: Interest in premium flavoured and indulgent dessert yogurt, 18-44s vs over-45s, July 2017
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- Figure 54: Yoplait Source Dessert Flavoured Yogurts (Canada, August 2016)
- Figure 55: Müller Stracciatella Flavour Creamy Yogurt (Italy, July 2017)
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- Figure 56: Oui by Yoplait Coconut French Style Yogurt (UK, August 2017)
- Figure 57: Correspondence analysis – Snacking occasions – July 2016
- Superfoods opportunity to boost health credibility among younger consumers
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- Figure 58: Interest in yogurt with superfoods, by age and gender, July 2017
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- Figure 59: President's Choice Blueberry with Overnight Oats Greek Yogurt (Canada, August 2016)
- Figure 60: FrescoFresh Vanilla Yogurt Parfait with Strawberries & Blueberries (US, May 2017)
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- Figure 61: Norr Skyr Organic Skyr with Gooseberries (US, May 2017)
- Figure 62: President's Choice Power Fruit Skyr Icelandic Style Yogurt (Canada, March 2017)
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- Figure 63: Interest in kefir, by age, July 2017
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- Figure 64: Iögo Probio Kéfir Mango Probiotic Fermented Milk (Canada, December 2016)
- Figure 65: President's Choice Kéfir Strawberry Probiotic Yogurt (Canada, June 2017)
- International styles of yogurt appeal to one in five consumers
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- Figure 66: Retail market volume consumption per capita, by country, 2015
- Figure 67: Sassy Lassi Mango and Strawberry Flavored All Natural Yogurt Drinks (US, March 2016)
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- Figure 68: Trader Joe's Matcha Green Tea Greek Whole Milk Yogurt (Canada, July 2017)
- Dairy-free yogurt most popular with young women
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- Figure 69: Interest in non-dairy yogurt, by gender and age, July 2017
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- Figure 70: Kite Hill Blueberry Flavored Artisan Almond Milk Yogurt (US, July 2017)
- Figure 71: Kite Hill Key Lime Artisan Almond Milk Yogurt (US, November 2016)
- Figure 72: Silk Plant Power Plain Almond Dairy-Free Yogurt Alternative (US, January 2017)
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- Figure 73: So Delicious Dairy Free Chocolate Flavoured Coconut Milk Yogurt Alternative (US, January 2017)
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Consumer Groups
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- Health attributes are key in Canada and the US
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- Figure 74: Retail market volume consumption per capita, Canada vs US, 2010-16
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- Figure 75: Health-related attributes important in creating ideal yogurt/yogurt drink (US), May 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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