Yogurt and Yogurt Drinks - Canada - September 2017

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
The issues
Snacking remains a hyper-competitive occasion
Figure 1: Foods eaten in the past week as a snack, July 2016
Aging consumer base represents potential challenge for yogurt
Figure 2: Usage of any yogurt, by age, March 2017
The opportunities
Potential to grow yogurt penetration at dinner
Figure 3: Dayparts when yogurt is used, July 2017
Health-focused innovation continues to drive consumer interest
Figure 4: Health-related areas of interest in yogurt, July 2017
Canadians show interest in yogurts with “premium” flavours
Figure 5: Interest in yogurt with premium flavours and indulgent yogurts, July 2017
Non-dairy yogurt represents potential opportunity among younger Canadians
Figure 6: Interest in dairy-free yogurt, by age, July 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Yogurt growth expected to continue
Focus on health to continue
Canada’s aging population represents a potential challenge for yogurt
MARKET SIZE AND FORECAST
Yogurt’s growth expected to continue
Figure 7: Yogurt Canadian retail sales and fan chart forecast of market, at current prices, 2011-22
Figure 8: Yogurt Canadian retail value sales and forecast of market, at current prices, 2012-22
Figure 9: Yogurt Canadian retail volume sales and fan chart forecast of market, 2011-22
Figure 10: Yogurt company retail market share, by value (%), 2016
MARKET FACTORS 
Canadians are more time-pressed
Immigration fuelling Canada’s population growth
Figure 11: Foreign-born share of population of G8 countries and Australia
Focus on health to continue
Figure 12: Body mass index, self-reported rate of being overweight or obese among Canadian adults, by gender, 2010-14
Canada’s aging population represents a potential challenge for yogurt
Figure 13: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Yogurt continues to explore health avenues
Opportunity for yogurt to penetrate dinner as Canadians’ flavour palates expand
Indulgence doesn’t have to mean ‘bad for you’
WHAT’S WORKING?
Yogurt continues to explore health avenues
Figure 14: Danone OIKOS SuperGrains, (Canada, February 2017)
POTENTIAL CHALLENGES
Portable snacking draws cross-category competition
Figure 15: Foods eaten in the past week as a snack, July 2016
Figure 16: Retail market volume consumption per capita in select categories & CAGR, 2011 vs 2016
WHAT’S NEXT?
Opportunity for yogurt to penetrate dinner as Canadians’ flavour palates expand
Figure 17: Sevan Shawarma Chicken Meze Dinner Kit, (Sweden, May 2017)
Indulgence doesn’t have to mean ‘bad for you’
Figure 18: Dannon OIKOS Mayan Chocolate Flavor Yogurt (US, August 2017)
Figure 19: Dannon OIKOS Triple Zero Chocolate Flavor Blended Greek Nonfat Yogurt (US, May 2017)
Figure 20: Woolworths Apple Pie Yogurt with Fruit Swirls (Australia, August 2017)
Figure 21: Yoplait Mix-Ins Key Lime Crunch Traditional-Style Yogurt (US, July 2017)
Figure 22: Liberté Flan Caramel Dairy Dessert (Canada, September 2016)
Figure 23: Liberté Crème Brûlée Dairy Dessert (Canada, October 2016)
Ingredient focus allows promotion of artisan
Figure 24: Liberté Sweet Cream Whole Milk Yogurt (US, September, 2016)
Figure 25: Liberté French Lavender Organic Whole Milk Yogurt (US, August, 2016)
Figure 26: Yoplait Raspberry, Blueberry, Strawberry, and Peach Whole Milk Yogurt Assortment (Canada, March 2017)
Figure 27: Stonyfield Organic Vanilla Organic Whole Milk 100% Grassfed Yogurt (US, August 2017)
Figure 28: Dreaming Cow Vanilla Agave Grass-Fed Cream Top Yogurt (US, August 2017)
Figure 29: Greecologies Tasting Culture Greek Yogurt Lab 100% Grass-Fed Greek Yogurt with Thyme & Honey (US, August 2017)
Continued opportunity for innovation in dairy-free yogurt
Figure 30: CoYo Natural Coconut Milk Yogurt Alternative (US, August 2017)
Figure 31: Daiya Greek Yogurt Alternative with Strawberry (Canada, November 2016)
Figure 32: GT's CocoYo Living Coconut Yogurt (US, July 2017)
THE CONSUMER – WHAT YOU NEED TO KNOW 
Yogurt’s popularity continues
Flavour is the prime reason for eating yogurt
Nutritional benefits strongly influence choice when selecting yogurt
Demand for premium flavours
YOGURT USAGE
Yogurt’s popularity continues
Figure 33: Yogurt retail volume, Canada, 2010-16
Figure 34: Yogurt usage in the past three months, July 2017
Figure 35: Yogurt usage in the past three months, by age, July 2017
Figure 36: Yogurt usage in the past three months, by gender and age, July 2017
Figure 37: Yogurt usage frequency in the past three months, by type, July 2017
Yogurt usage wanes over the course of the day
Figure 38: Dayparts when any yogurt is used, July 2017
Figure 39: Dayparts when spoonable and drinkable yogurt is used, July 2017
Yogurt as an ingredient potential opportunity to support frequency
Figure 40: How yogurt is used, July 2017
Yogurt underdeveloped in on-the-go occasion
Figure 41: Yogurt usage at work/school or in transit, July 2017
REASONS FOR EATING YOGURT
Flavour is the prime reason for eating yogurt
Figure 42: Reasons for eating yogurt or drinking yogurt drinks, July 2017
Figure 43: Top growing yogurt flavours, 2014-16
Children’s presence is a key driver in yogurt consumption
Figure 44: Reasons for using yogurt, by age of children at home, July 2017
Health and nutrition are key drivers for eating yogurt
Figure 45: Health-related reasons for using yogurt – Women, by age, July 2017
Portability and convenience
Figure 46: Convenience-related reasons for using yogurt, by age, July 2017
Figure 47: Iögo Nano Apple-Cherry & Yogurt Snack (Canada, November 2015)
Figure 48: Clif Bar & Company Shot Energy Gel with Razz Flavour (Germany, May 2017)
FACTORS THAT INFLUENCE CHOICE
Figure 49: Factors that influence purchase of yogurt and yogurt drinks, July 2017
Nutritional benefits strongly influence choice when selecting yogurt
Figure 50: Impact of nutritional benefits in yogurt purchase, by region, July 2017
Less is more for yogurt consumers
Figure 51: Impact of ‘no artificial ingredients’ in yogurt purchase, by gender and age, July 2017
INNOVATION OPPORTUNITIES IN YOGURT
Figure 52: Areas of interest in yogurt, July 2017
Alternative ingredients a means to bolster health considerations
Demand for premium flavours
Figure 53: Interest in premium flavoured and indulgent dessert yogurt, 18-44s vs over-45s, July 2017
Figure 54: Yoplait Source Dessert Flavoured Yogurts (Canada, August 2016)
Figure 55: Müller Stracciatella Flavour Creamy Yogurt (Italy, July 2017)
Figure 56: Oui by Yoplait Coconut French Style Yogurt (UK, August 2017)
Figure 57: Correspondence analysis – Snacking occasions – July 2016
Superfoods opportunity to boost health credibility among younger consumers
Figure 58: Interest in yogurt with superfoods, by age and gender, July 2017
Figure 59: President's Choice Blueberry with Overnight Oats Greek Yogurt (Canada, August 2016)
Figure 60: FrescoFresh Vanilla Yogurt Parfait with Strawberries & Blueberries (US, May 2017)
Figure 61: Norr Skyr Organic Skyr with Gooseberries (US, May 2017)
Figure 62: President's Choice Power Fruit Skyr Icelandic Style Yogurt (Canada, March 2017)
Figure 63: Interest in kefir, by age, July 2017
Figure 64: Iögo Probio Kéfir Mango Probiotic Fermented Milk (Canada, December 2016)
Figure 65: President's Choice Kéfir Strawberry Probiotic Yogurt (Canada, June 2017)
International styles of yogurt appeal to one in five consumers
Figure 66: Retail market volume consumption per capita, by country, 2015
Figure 67: Sassy Lassi Mango and Strawberry Flavored All Natural Yogurt Drinks (US, March 2016)
Figure 68: Trader Joe's Matcha Green Tea Greek Whole Milk Yogurt (Canada, July 2017)
Dairy-free yogurt most popular with young women
Figure 69: Interest in non-dairy yogurt, by gender and age, July 2017
Figure 70: Kite Hill Blueberry Flavored Artisan Almond Milk Yogurt (US, July 2017)
Figure 71: Kite Hill Key Lime Artisan Almond Milk Yogurt (US, November 2016)
Figure 72: Silk Plant Power Plain Almond Dairy-Free Yogurt Alternative (US, January 2017)
Figure 73: So Delicious Dairy Free Chocolate Flavoured Coconut Milk Yogurt Alternative (US, January 2017)
CONSUMER GROUPS
Health attributes are key in Canada and the US
Figure 74: Retail market volume consumption per capita, Canada vs US, 2010-16
Figure 75: Health-related attributes important in creating ideal yogurt/yogurt drink (US), May 2017
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations