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Digital Trends in Finance - US - September 2017
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Digital Trends in Finance - US - September 2017
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Digital Trends in Finance - US - September 2017
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Location of Accounts
Account Access
Use of Mobile Apps
Use of Services
Attitudes toward Online/Mobile Services
Satisfaction with Digital Services
Location of Accounts/Services – Mobile Survey

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Digital Trends in Finance - US - September 2017
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Digital Trends in Finance - US - September 2017
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – CHAID Analysis
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What you need to know

While most consumers are satisfied with the digital services their financial institutions provide, improvement is still needed. Trust in the security of digital services is low, and most consumers still want to be able to talk to a human for answers to their financial questions. While institutions are doing all they can to convert consumers to digital solutions, they cannot forget the importance of the human touch and need to work to find the right balance.

Definition

This Report covers consumer attitudes and behaviors around digital services in finance. This includes the use of online services and mobile apps as well as trends in the usage of various types of services. The devices consumers prefer to use to access their financial accounts are discussed, as are the reasons many consumers don’t use mobile apps.

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