Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The consumer
- Desire to prove “healthiness” via data
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- Figure 1: Comparison of health issues in 2015 and 2017, May 2017
- Self-service rising to be the next thing in medical and health areas
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- Figure 2: Methods used to examine and diagnose health conditions, May 2017
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- Figure 3: Channels used for information about prenatal and postnatal care, contraception and contraceptive products, May 2017
- Not everyone chooses to do “easy” sports for health
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- Figure 4: Sports done in the last six months – Word cloud, May 2017
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- Figure 5: Reasons for doing sports and fitness activities, May 2017
- Scope to improve food labels and packaging
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- Figure 6: Information sought on food labels, May 2017
- What we think
Issues and Insights
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- From solving physical problems to providing emotional care
- The facts
- The implications
- It is time for auto-reading my body
- The facts
- The implications
- Still need to keep it on the hush-hush?
- The facts
- The implications
- Being healthy can also be fun
- The facts
- The implications
The Market
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- Health-related claims in food and drink categories globally
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- Figure 7: Top 20 health-related claims (including beauty enhancing, free from, functional, minus, natural and plus) used in the global food and drink market, Jan 2013-Dec 2015 vs Jan 2016-Jun 2017
- Health-related claims in food and drinks categories in China
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- Figure 8: Top 20 health-related claims (including beauty enhancing, free from, functional, minus, natural and plus) used in the Chinese food and drink market, Jan 2013-Dec 2015 vs Jan 2016-Jun 2017
- Trends in health-related claims by categories
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- Figure 9: Top 15 categories seeing the most launches of products with health-related claims (including beauty enhancing, free from, functional, minus, natural and plus) in the global market, Jan 2013-Dec 2015 vs Jan 2016-Jun 2017
- Figure 10: Top 15 categories seeing the most launches of products with health-related claims (including beauty enhancing, free from, functional, minus, natural and plus) in the Chinese market, Jan 2013-Dec 2015 vs Jan 2016-Jun 2017
The Consumer – What You Need to Know
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- The change of consumers’ perception on their health
- Key factors in managing health: convenience and privacy
- Big potential in sports market
Health Issues
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- Feeling healthier than two years ago?
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- Figure 11: Comparison of health issues suffered from in 2015 and 2017, May 2017
- Less sophisticated consumers have lower awareness of health issues
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- Figure 12: Health issues suffered from, by education level, May 2017
- More active, more unhappy with current health solutions
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- Figure 13: Consumers who claim not having any of the health issues listed, by different types of consumers, May 2017
- Women are more likely than men to get the hang of health management
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- Figure 14: Comparison of health issues suffered from in 2015 and 2017, by gender, May 2017
- Link between age and illness
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- Figure 15: Comparison of health issues suffered from between 20-49s and over-55s, by age, May 2017
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- Figure 16: Selected health issues suffered from, by age, May 2017
Health Diagnostics
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- Low-cost channels are where people tend to seek medical help
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- Figure 17: Methods used to examine and diagnose health conditions, May 2017
- The rise of online doctor resources and self-diagnosis devices
- Younger generations tend not to adopt new ways to measure health
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- Figure 18: Average number of health issues suffered from and methods of health diagnostics, by age, May 2017
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- Figure 19: Consumers who rely on their own experiences to diagnose health, by age and gender, May 2017
- Becoming a parent brings more health issues?
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- Figure 20: Average number of health issues suffered from and methods of health diagnostics, by family structure, May 2017
Channels Used for Information about Sexual Health
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- Online resources trump hospitals and friends for non-emergency and/or embarrassing issues
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- Figure 21: Channels used for information about prenatal and postnatal care, contraception and contraceptive products, May 2017
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- Figure 22: Channels used for information about sex toys and sexual life enhancement, May 2017
- Professional opinions are more valued due to lack of input from schools and parents
- Brands and retailers can fulfil the role of sexual health educators
- More ignorant of sex toys
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- Figure 23: Lack of awareness of specific sexual health issues, by material status, May 2017
- Young cohorts are less exploratory due to the protection of ivory towers
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- Figure 24: Selected channels used or information about prenatal and postnatal care, contraception and contraceptive products, by age, May 2017
- Men and women are still not equally judged
Sports and Fitness
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- Running is most popular
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- Figure 25: Sports done in the last six months – Word cloud, May 2017
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- Figure 26: Participation in running, jogging and walking in the last six months, by age, May 2017
- Yoga, the next to hit the mainstream
- A considerable number of people are not in the habit of exercising
- An almost-unified sports market
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- Figure 27: Most common sports done in the last six months, May 2017
- Women and men do not share the same “taste”
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- Figure 28: Selected sports done in the last six months, by gender, May 2017
Motivations to Do Sports
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- Emotional wellbeing is a key reason of doing sports
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- Figure 29: Reasons for doing sports and fitness activities, May 2017
- “Vanity” and “fun” are not the main purpose of doing sports
- Women do sports out of different motivations
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- Figure 30: Reasons for doing sports and fitness activities, by gender, May 2017
- Profile of niche sports lovers
- Role of company types in choice of sports
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- Figure 31: Reasons for doing sports and fitness activities, by company type, May 2017
Information Sought on Food Labels
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- Simplify nutritional information with symbols
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- Figure 32: Information sought on food labels, May 2017
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- Figure 33: Examples of using symbols to communicate information
- Figure 34: Conceptual supermarket receipt
- “Low sodium” could be the next winning product claim
- Who are most conscious about food labels?
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- Figure 35: Information sought on food labels, by gender, May 2017
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- Figure 36: Information sought on food labels, by company type, May 2017
Meet the Mintropolitans
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- More concerned about health
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- Figure 37: health issues suffered from, by consumer classification, May 2017
- More active in keeping health issues in control
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- Figure 38: Methods used to examine and diagnose health conditions, by consumer classification, May 2017
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- Figure 39: Awareness of information on sexual health, by consumer classification, May 2017
- Wish to be exposed to a wider range of information channels
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- Figure 40: Types of sexual health information obtained via BBS forums, by consumer classification, May 2017
- Figure 41: Types of sexual health information obtained via brand adverts and online shopping sites, by consumer classification, May 2017
- More passionate about and dependent on sports
- Looking for organic certification and dietary fibre
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- Figure 42: Information sought on food labels, by consumer classification, May 2017
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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