What you need to know
At the heart of pets’ cherished and often pampered place in the home is how they make their owners feel. The rich mix of positive emotions arising from pet ownership, with happiness the overriding feeling, underpins the strong, familial bond between pet and owner. Most pets owners would take their pets everywhere with them if they could, highlighting huge scope for development across the leisure and foodservice industries.
This report also looks at owners’ concerns regarding their pets, their interest in a range of activities, services and products for pets and their attitudes and behaviours towards their animals.
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