Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
Executive Summary
-
- The market
- Health and fitness club market set for continued growth
-
- Figure 1: Value of the UK private health and fitness club market, 2012-22
- Member numbers rise alongside site numbers
-
- Figure 2: Volume of the UK private health and fitness club market, 2012-22
- Companies and brands
- PureGym dominates
-
- Figure 3: Leading private health and fitness club operators, by number of sites, June 2017
- The consumer
- Usage is stable and indicates retention is improving
-
- Figure 4: Trends in use of health and fitness clubs, April 2014 - May 2017
- What we think
Issues and Insights
-
- How can gym operators use technology to increase member retention rates?
- The facts
- The implications
- How can gym operators use technology to increase member and staff interaction?
- The facts
- The implications
The Market – What You Need to Know
-
- Health and Fitness club market set for continued growth
- Additional services highlight new opportunities
- Continued focus on health and fitness
- Increased access to health and fitness
- Drop in consumer confidence may hit gyms
- Technological developments
- Doing more to understand data
Market Size and Forecast
-
- Health and fitness club market set for continued growth
-
- Figure 5: Value of the UK private health and fitness club market, 2012-22
- Forecast
-
- Figure 6: Value of the UK private health and fitness club market, 2012-22
- Member numbers rise alongside site numbers
-
- Figure 7: Volume of the UK private health and fitness club market, 2012-22
- Forecast
-
- Figure 8: Volume of the UK private health and fitness club market, 2012-22
- Forecast methodology
Market Segmentation
-
- Additional services highlight new opportunities
-
- Figure 9: Consumer spending in private health and fitness clubs, 2014-2017
Market Drivers
-
- Continued focus on health and fitness
- Increased access to health and fitness
- Big names move into fitness space
- Drop in consumer confidence may hit gyms
- Technological developments
- Doing more to understand data
Companies and Brands – What You Need to Know
-
- PureGym continues to dominate market…
- …with one million members in sight
- More mergers and acquisitions shake up market
- Boutiques expanding
- Immersive fitness evolution
- Digital negates the need for humans…
- …and increases connectivity
- The merging of food and fitness
- David Lloyd invests most on ATL ad spend
Market Share
-
- PureGym continues to dominate market…
-
- Figure 10: Leading private health and fitness club operators, by number of sites, June 2017
- …with one million members in site
-
- Figure 11: Leading private health and fitness operators, by estimated membership numbers, June 2017
- More mergers and acquisitions shake up market
Launch Activity and Innovation
-
- Boutiques expanding
- Immersive fitness evolution
- Digital negates the need for humans…
- …and increases connectivity
- Fitness is popping up everywhere
- The merging of food and fitness
- Rewarding exercise
- Mental health and sleep gaining more focus
Advertising and Marketing Activity
-
- David Lloyd invests most in ATL ad spend
-
- Figure 12: Total above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2013-16
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
-
- Usage is stable and indicates retention is improving
- Anytime Fitness most used but Fitness First most considered
- Annual contracts remain most common but increase in pay as you go
- High membership fees the greatest barrier to gym usage
- Membership with inclusive classes most popular
- Virtual reality classes most appealing to males
- Operators under threat from new ways of keeping fit
- Move online or miss out
- Keep up with technology or lose members
- Nutritional advice and diet planning appeals most to young women
- Additional services still win over stripped back facilities
Health and Fitness Club Usage
-
- Usage is stable and indicates retention is improving
-
- Figure 13: Trends in use of health and fitness clubs, April 2014-May 2017
-
- Figure 14: Trends in use of health and fitness clubs, April 2014-May 2017
- Tackling gym rejectors
- Treat experienced users and newbies accordingly
-
- Figure 15: Attitudes towards health and fitness clubs, by experienced and non-experienced gym users, May 2017
Health and Fitness Club Brand Usage and Consideration
-
- Anytime Fitness most used but Fitness First most considered
-
- Figure 16: Use and consideration of health and fitness clubs in gym users and considerers, by brand, May 2017
- Multiple demographic influences on gym use and consideration
-
- Figure 17: Health and Fitness Club consideration in Gym Considerers, by brand, May 2017
Payment Methods
-
- Annual contracts remain most common but increase in pay as you go
-
- Figure 18: Methods of payment for use of health and fitness clubs, May 2017
- A monthly membership fee with no contract is preferred
-
- Figure 19: Preference for membership type, May 2017
Barriers to Health and Fitness Club Usage
-
- High membership fees the greatest barrier to gym usage
-
- Figure 20: Barriers to health and fitness club usage, May 2017
- Females more put off by costs while men prefer outdoor activities and sports
- A lack of interest in fitness the single biggest barrier
-
- Figure 21: Reasons for not using a health and fitness club by number of reasons given, May 2017
Class Preferences
-
- Membership with inclusive classes most popular
- Females prefer a familiar class timetable
- Class types need to cater to all tastes
-
- Figure 22: Preference for class payment method, class choice and class type, May 2017
Attitudes towards Developments in the Health and Fitness Industry
-
- Virtual reality classes most appealing to males
- Traditional gyms could be under threat from new ways of keeping fit
-
- Figure 23: Attitudes towards developments in the health and fitness club sector, May 2017
Online Services and Capabilities
-
- Operators need to be moving online
-
- Figure 24: Online preferences for joining and class bookings, May 2017
- Users want to manage their membership online
-
- Figure 25: Attitude towards online membership management, May 2017
The Role of Technology and Media in Health and Fitness
-
- Wi-Fi is a must for health and fitness clubs
- Keep up with technology or lose members
- Sports on TV appeals to young males
-
- Figure 26: Attitudes towards technology and media in health and fitness clubs, May 2017
- Exercise users spend less time watching TV
-
- Figure 27: TV viewing and exercise behaviour, May 2017
Additional Advice and Services
-
- Nutritional advice and diet planning appeals most to young women
-
- Figure 28: Gym experience classification and preference for additional advice, May 2017
- Additional services still win over stripped back facilities
-
- Figure 29: Preference for additional facilities and services, May 2017
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
-
- Market value
-
- Figure 30: Forecast of consumer expenditure on private health and fitness clubs, 2017-22
- Market volume
-
- Figure 31: Forecast of private health and fitness club user numbers, 2017-22
- Forecast methodology
Back to top
