What you need to know

The BPC (beauty and personal care) accessories market experienced gains of nearly 4% in 2017 (est), driven by strong consumer interest and increased availability of make-up brushes and sponges. Going forward, brands can nurture interest in make-up brushes by positioning themselves as experts and providing women with the tools they need to confidently apply make-up. Concerns over germs can also present opportunity for germ-resistant materials or products that signal to consumers when it’s time to replace a germy BPC accessory. Finally, blender sponges are on-trend and may increase the repertoire of BPC accessories that women own.

Definition

For the purposes of this Report, the beauty and personal care accessories market has been segmented as follows:

  • Hair accessories – combs/brushes, hair holders, bobby/hair pins, headbands

  • Bath/soap/shower accessories – bath sponges/poufs, loofahs, bath brushes, bath mitts/gloves

  • Make-up accessories – eyelash curlers, make-up sponges/blenders, make-up brushes, make-up brush cleaners, and cosmetics storage.

Excluded are electrical beauty devices (ie hair appliances, cleansing brushes). For more information regarding beauty devices see Mintel’s Beauty Devices – US, October 2016.

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