Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Consumer expenditure on eat-in and takeaway/home delivered pizza, 1993-98
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Market Size and Trends
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- Figure 2: UK retail sales of pizza, 1994-99
- Figure 3: UK retail sales of pizza, by type, 1995-99
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Market Segmentation
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- Figure 4: UK retail sales of frozen pizza, 1994-99
- Figure 5: Retail sales of frozen pizza, sector shares, 1999*
- Figure 6: Retail sales of chilled pizza, 1994-99
- Figure 7: Retail sales of chilled pizza, by type, 1999
- Figure 8: UK retail sales of chilled pizza bases, 1994-99
- Figure 9: UK retail sales of ambient pizza bases and kits, 1994-99
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The Supply Structure
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- Figure 10: Market value shares in the frozen pizza sector, 1995 and 1999
- Figure 11: Market value shares in the chilled pizza market, 1999*
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Advertising and Promotion
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- Figure 12: Main monitored media advertising expenditure on frozen pizzas, 1994-99*
- Figure 13: Main monitored media expenditure on frozen pizzas, by advertiser, 1999*
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Distribution
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- Figure 14: Retail distribution of frozen pizzas, 1995 and 1999
- Figure 15: Retail distribution of chilled pizzas*, 1995 and 1999
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The Consumer
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- Figure 16: Trends in use of pizza, 1995-99
- Figure 17: Weight of usage of pizza (excluding takeaway), by demographic sub-group, 1999
- Figure 18: Type of pizza purchased or prepared in the last three months, March 1998 and October 1999
- Figure 19: Type of pizza purchased or prepared in the last three months, by demographic sub-group, October 1999
- Figure 20: Pizza brands purchased in the last three months, October 1999
- Figure 21: Popular branded/own label pizzas purchased, by demographic sub-group, October 1999
- Figure 22: Popular branded/own label pizzas purchased, by types of pizza used, October 1999
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The Future
Forecast
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- Figure 23: Forecast of the UK retail pizza market, 1999-2003
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