Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Figure 1: Summary of the long and short haul holiday markets, 1994-99
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Market Size and Trends
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- Figure 2: Summary of the long haul holidays market, 1994-99
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Market Segmentation
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- Figure 3: Long haul holidays - inclusive tours versus independent holidays, 1994-99
- Figure 4: Regional destinations of long haul holidays, 1995-99
- Figure 5: Leading destinations, for long haul holidays, by volume and value, 1995-99
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Regional Profiles
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- Figure 6: Profile of UK tourism to North America, 1999
- Figure 7: Profile of UK tourism to the Caribbean, 1999
- Figure 8: Profile of UK tourism to North Africa, 1999
- Figure 9: Profile of UK tourism to the Far East, 1999
- Figure 10: Profile of UK tourism to Sub-Saharan Africa, 1999
- Figure 11: Profile of UK tourism to the Near East, 1999
- Figure 12: Profile of UK tourism to Australia and New Zealand, 1999
- Figure 13: Profile of UK tourism to the Middle East, 1999
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The Supply Structure
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- Figure 14: Major UK tour operator groups, 1998
- Figure 15: Estimated market shares, by value of long haul holidays sold, 1999
- Figure 16: Leading multiple travel agents by outlets, 1999
- Figure 17: Leading destinations served by Kuoni Travel, 1996-98
- Figure 18: Leading international hotel groups, 1997 and 1998
- Figure 19: Destination market shares, by value of UK spending on long haul holidays*, 1999
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Distribution Marketing and Advertising
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- Figure 20: Main media advertising expenditure, by leading overseas tour operators and travel agents, at rate card cost, 1997 and 1998
- Figure 21: Main media advertising expenditure, by tour operators on specific long haul destination countries, 1998
- Figure 22: Main media advertising expenditure, by tourist offices/boards, 1998
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The Consumer
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- Figure 23: Types of holiday taken and planned, by all adults, 1996/97-1998/99
- Figure 24: Demographic analysis of holidays abroad planned for 1998/99
- Figure 25: Age profile of long haul visitors to leading destinations, 1999
- Figure 26: Attitudes to long haul holidays, November 1998
- Figure 27: Positive attitudes to long haul holidays, by demographic groups, November1998
- Figure 28: Attitudes to cost of long haul, by demographic groups, November 1998
- Figure 29: Negative attitudes to long haul holidays, by demographic groups, November 1998
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The Future
Forecast
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- Figure 30: Forecast of the long haul holiday market, 1998-2003
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