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Long Haul Holidays - UK - March 1999

INTRODUCTION AND ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
MARKET FACTORS
Figure 1: Summary of the long and short haul holiday markets, 1994-99
MARKET SIZE AND TRENDS
Figure 2: Summary of the long haul holidays market, 1994-99
MARKET SEGMENTATION
Figure 3: Long haul holidays - inclusive tours versus independent holidays, 1994-99
Figure 4: Regional destinations of long haul holidays, 1995-99
Figure 5: Leading destinations, for long haul holidays, by volume and value, 1995-99
REGIONAL PROFILES
Figure 6: Profile of UK tourism to North America, 1999
Figure 7: Profile of UK tourism to the Caribbean, 1999
Figure 8: Profile of UK tourism to North Africa, 1999
Figure 9: Profile of UK tourism to the Far East, 1999
Figure 10: Profile of UK tourism to Sub-Saharan Africa, 1999
Figure 11: Profile of UK tourism to the Near East, 1999
Figure 12: Profile of UK tourism to Australia and New Zealand, 1999
Figure 13: Profile of UK tourism to the Middle East, 1999
THE SUPPLY STRUCTURE
Figure 14: Major UK tour operator groups, 1998
Figure 15: Estimated market shares, by value of long haul holidays sold, 1999
Figure 16: Leading multiple travel agents by outlets, 1999
Figure 17: Leading destinations served by Kuoni Travel, 1996-98
Figure 18: Leading international hotel groups, 1997 and 1998
Figure 19: Destination market shares, by value of UK spending on long haul holidays*, 1999
DISTRIBUTION MARKETING AND ADVERTISING
Figure 20: Main media advertising expenditure, by leading overseas tour operators and travel agents, at rate card cost, 1997 and 1998
Figure 21: Main media advertising expenditure, by tour operators on specific long haul destination countries, 1998
Figure 22: Main media advertising expenditure, by tourist offices/boards, 1998
THE CONSUMER
Figure 23: Types of holiday taken and planned, by all adults, 1996/97-1998/99
Figure 24: Demographic analysis of holidays abroad planned for 1998/99
Figure 25: Age profile of long haul visitors to leading destinations, 1999
Figure 26: Attitudes to long haul holidays, November 1998
Figure 27: Positive attitudes to long haul holidays, by demographic groups, November1998
Figure 28: Attitudes to cost of long haul, by demographic groups, November 1998
Figure 29: Negative attitudes to long haul holidays, by demographic groups, November 1998
THE FUTURE
FORECAST
Figure 30: Forecast of the long haul holiday market, 1998-2003

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