Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Long-term trends in UK temperatures,* by threshold within year, 1988-98 * mean at four separate weather centres
- Figure 2: Per capita volume consumption of bottled water in selected European countries, by country, 1985-95
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Market Size and Trends
Market Segmentation
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- Figure 4: UK retail sales of bottled water, by type of source, by volume, 1994-98
- Figure 5: UK retail volume sales of bottled water, by carbonation, 1994-98
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The Supply Structure
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- Figure 6: Imports of bottled water, by volume and value, 1994-97
- Figure 7: Exports of bottled water, by volume and by value, 1994-97
- Figure 8: Still water brand shares, by volume, 1994-98
- Figure 9: Sparkling water brand shares, by volume, 1994-98
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Advertising and Promotion
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- Figure 10: Main monitored media advertising expenditure on bottled water, 1994-98
- Figure 11: Main monitored media advertising expenditure on bottled water, by brand, 1994-98
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Distribution
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- Figure 12: UK retail sales of bottled water, by type of outlet, 1994-98
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Packaging Trends
The Consumer
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- Figure 13: Weight of usage of mineral water,* 1994-98
- Figure 14: Mineral water drinkers, by demographic sub-group, 1994-98
- Figure 15: Heavy and light usage of mineral waters, by demographic sub-group, 1996 and 1998
- Figure 16: Key demographic sub-groups for bottled water, 1998
- Figure 17: Penetration of mineral waters, by type, by demographic sub-group, 1996 and 1998
- Figure 18: Factors considered when buying bottled water, March 1999
- Figure 19: Factors influencing the purchase of bottled water, by demographic sub-group, March 1999
- Figure 20: Bottled water: consumers who see no difference between brands against those who prefer still water and those who prefer sparkling water, by demographic sub-group, March 1999
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The Future
Forecast
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- Figure 21: Forecast of UK bottled water volume sales, by sector, 1999-2003
- Figure 22: Forecast of the UK bottled water market, by value, 1999-2003
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