Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Trends in usage of pizza, 1996-2000
- Trends and projections in total UK population, by age group, 1996-2005
- UK household size, 1996-2005
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Market Size and Trends
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- UK retail sales of pizza, 1996-2001
- UK retail sales of pizza, by type, 1999 and 2001
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Market Segmentation
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- UK retail sales of frozen pizza, 1996-2001
- UK retail sales of frozen pizza, by pizza size, 2000
- UK retail sales of frozen pizza*, by base type, 2000
- UK retail sales of chilled pizza, 1996-2001
- UK retail sales of pizza bases and sauces, 1996-2001
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The Supply Structure
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- Manufacturers' branded shares in the frozen pizza market, 1998 and 2000
- Brand shares in the frozen pizza market, 2000
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Advertising and Promotion
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- Main monitored media advertising expenditure on frozen pizza, 1996-2000
- Main monitored media advertising expenditure on frozen pizza, by brand, 2000
- Manufacturer-led promotional offers, first quarter 2001
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Distribution
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- Retail distribution of frozen pizza, 1998-2000
- Retail distribution of chilled pizza, 1998-2000
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The Consumer
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- Weight of usage of pizza (excluding takeaway), by demographic sub-group, 2000
- Type of pizza purchased or prepared in the last three months, 1998-2000
- Type of pizza purchased or prepared in the last three months, by individual demographic sub-group, January 2000
- Type of pizza purchased or prepared in the last three months, by household demographic sub-group, January 2000
- Favourite toppings (excluding cheese and tomato), 1998 and 2000
- Favourite toppings, by individual demographic sub-group, January 2000
- Further favourite toppings, by individual demographic sub-group, January 2000
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The Future
Forecast
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- Forecast of the UK retail pizza market, by sector, 2001-05
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