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Pizza - UK - August 2001

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Trends in usage of pizza, 1996-2000
Trends and projections in total UK population, by age group, 1996-2005
UK household size, 1996-2005
MARKET SIZE AND TRENDS
UK retail sales of pizza, 1996-2001
UK retail sales of pizza, by type, 1999 and 2001
MARKET SEGMENTATION
UK retail sales of frozen pizza, 1996-2001
UK retail sales of frozen pizza, by pizza size, 2000
UK retail sales of frozen pizza*, by base type, 2000
UK retail sales of chilled pizza, 1996-2001
UK retail sales of pizza bases and sauces, 1996-2001
THE SUPPLY STRUCTURE
Manufacturers' branded shares in the frozen pizza market, 1998 and 2000
Brand shares in the frozen pizza market, 2000
ADVERTISING AND PROMOTION
Main monitored media advertising expenditure on frozen pizza, 1996-2000
Main monitored media advertising expenditure on frozen pizza, by brand, 2000
Manufacturer-led promotional offers, first quarter 2001
DISTRIBUTION
Retail distribution of frozen pizza, 1998-2000
Retail distribution of chilled pizza, 1998-2000
THE CONSUMER
Weight of usage of pizza (excluding takeaway), by demographic sub-group, 2000
Type of pizza purchased or prepared in the last three months, 1998-2000
Type of pizza purchased or prepared in the last three months, by individual demographic sub-group, January 2000
Type of pizza purchased or prepared in the last three months, by household demographic sub-group, January 2000
Favourite toppings (excluding cheese and tomato), 1998 and 2000
Favourite toppings, by individual demographic sub-group, January 2000
Further favourite toppings, by individual demographic sub-group, January 2000
THE FUTURE
FORECAST
Forecast of the UK retail pizza market, by sector, 2001-05

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